What is Wati?

Wati is a Business Messaging platform built on the WhatsApp Business API that simplifies how teams communicate with customers at scale. With a focus on chatbot whatsapp automation, Wati allows companies to send targeted broadcasts, deploy no-code chatbots, and share a unified inbox across multiple users. By integrating marketing, sales, service and support into one tool, Wati helps businesses reduce response time, boost engagement and drive higher conversions through the world’s most popular messaging app. Get started with Try Wati Free for 7 days Today and see how easy it is to transform your customer conversations.

Wati Overview

Founded with the mission to make WhatsApp-based customer engagement seamless, Wati has grown rapidly since its launch. Early adopters recognized the power of WhatsApp for real-time communication, and Wati capitalized on this by offering an official API integration, zero-fee setup, and a suite of automation features. Over the years, Wati has onboarded thousands of brands across e-commerce, education, healthcare and more, earning recognition as a trusted WhatsApp Business Solution Provider.

The platform’s evolution has been driven by continuous feature releases—from advanced chatbot builders to AI-driven automation and multi-channel inbox consolidation. Wati’s commitment to reliability, user experience and scalability has resulted in fast growth, new funding rounds and partnerships with leading CRM and e-commerce platforms.

Pros and Cons

Pros:

• Powerful chatbot whatsapp builder that requires no coding and can handle thousands of conversations simultaneously.

• Unified team inbox that brings WhatsApp, Facebook Messenger, Instagram DMs and QR-code chats into one dashboard.

• Zero-fee WhatsApp setup ensures you get the official API and a blue-tick verified number with no upfront charges.

• Rich broadcast campaigns with segmentation tags, templates and high open-rate delivery.

• Multi-user support on a single phone number, ideal for scaling support and sales teams.

• Integrations with Shopify, HubSpot, Salesforce and other CRMs for seamless data sharing.

Cons:

• Free automation triggers are limited by plan tier, requiring an upgrade for high-volume workflows.

• Some advanced AI support replies are capped and may require add-ons for very large teams or enterprises.

Features

Wati’s feature set is designed to cover every aspect of WhatsApp business messaging, with a strong emphasis on automation and team collaboration.

Broadcast

Send targeted campaigns to your customer lists and prospects.

• Segment contacts with tags and categories for precision targeting.
• Use message templates and rich media (images, documents, buttons) to drive engagement.
• Track delivery, open rates and responses in real time.

Chatbots

Create intelligent, no-code flows that answer FAQs, collect leads and qualify prospects automatically.

• Drag-and-drop builder to map conversation paths without any programming.
• Auto-qualify and route leads based on responses, saving valuable agent time.
• Support for quick replies, list messages and dynamic variables for personalized interactions.

Shared Team Inbox

Unify messaging channels so support and sales teams work from the same dashboard.

• Assign and track conversations to individual agents or groups.
• Use internal notes and labels to streamline handoffs.
• Monitor performance and response SLAs with built-in reporting tools.

Multi-Channel Integration

Bring in customer context from Facebook, Instagram, QR codes and more into a single timeline.

• Capture leads from CTWA ads and ad click-to-WhatsApp campaigns.
• Nurture social media leads by funneling them into WhatsApp broadcast sequences.
• Sync contacts and chat history with popular CRMs via pre-built connectors.

Wati Pricing

Wati offers flexible monthly plans to suit businesses of all sizes. Whether you’re a small e-commerce store or a growing enterprise, there’s a tier designed to match your usage and budget.

Growth

Price: $49/month (3 users included)

• Zero-fee WhatsApp setup with official API and blue tick verification.
• Omnichannel inbox (WhatsApp, FB, IG, QR code, email).
• 15,000 broadcasts per month and 1,000 free automation triggers.
• Basic e-commerce integrations (Shopify, Catalog) and standard promotions.
• 24×5 email support in English and Portuguese.

Pro (Best Value)

Price: $99/month (5 users included, +$24/user/month)

• Everything in Growth, plus unlimited broadcasts and 2,000 free automation triggers.
• Auto-qualification chatbots and smart targeting with carousel templates.
• AI Automation for queries, reminders and info collection (250 free AI replies/month).
• Advanced team tools, campaign insights and drive Shopify sales features.
• 24×7 email & chat support.

Business

Price: $249/month (5 users included, +$59/user/month)

• Everything in Pro, plus high throughput (4k messages/min) and priority support.
• Google Partner access, WhatsApp Pay API, ad ROI tools and dedicated Customer Success Manager.
• Privacy tools such as phone masking, roles & IP whitelisting.
• 5,000 free automation triggers and 1,000 free AI replies per month.

Wati Is Best For

Whether you’re running a lean startup or managing a large team, Wati fits a variety of use cases:

E-commerce Stores

Use chatbot whatsapp flows to recover abandoned carts, send order updates and upsell products seamlessly.

Customer Support Teams

Centralize queries from multiple channels, automate common FAQs and maintain high satisfaction with fast resolution times.

Marketing Departments

Run segmented broadcast campaigns, nurture leads with drip sequences and measure campaign ROI directly in the platform.

Sales Organizations

Qualify and route leads instantly via chatbots, escalate high-value prospects to live agents and close deals faster.

Benefits of Using Wati

• Higher Engagement Rates: WhatsApp messages get up to 98% open rates, far outpacing email and SMS.
• Faster Response Time: Automations and chatbots handle common queries immediately, reducing wait times.
• Scalable Team Collaboration: Multi-user inbox ensures every conversation is tracked and assigned.
• Personalized Communication: Templates with dynamic fields let you address customers by name and context.
• Unified Analytics: Comprehensive dashboards track delivery, open and conversion metrics in one place.

Customer Support

Wati’s support team is known for quick turnaround times and deep WhatsApp API expertise. Growth plan users enjoy 24×5 email assistance, while Pro and Business tiers benefit from 24×7 email, chat support and a dedicated Technical Account Manager for mission-critical deployments.

Whether you need help setting up chatbots, troubleshooting delivery issues, or optimizing campaign performance, Wati’s support portal, knowledge base and ticketing system ensure you get answers fast.

External Reviews and Ratings

Across review sites, customers praise Wati for its intuitive chatbot builder, reliable message delivery and transparent pricing. Many highlight the time savings from automating repetitive tasks and the improved team coordination via the shared inbox.

Some users note a learning curve with advanced features like API webhooks, but Wati continually refines its documentation and offers live training webinars to address these concerns.

Educational Resources and Community

Wati maintains an active blog with best practices for WhatsApp marketing, chatbot design templates and case studies from leading brands. Monthly webinars cover topics from broadcast optimization to AI-powered workflows. A growing developer forum and dedicated Slack community allow power users to exchange tips and integrations.

Conclusion

In a world where instant, personalized communication drives customer loyalty, Wati’s chatbot whatsapp platform empowers businesses to engage audiences effectively and efficiently. Ready to transform your messaging strategy? Try Wati Free for 7 days Today and experience the difference in engagement, automation and sales growth.

Try Wati Free for 7 days Today