Searching for the ultimate guide to google lead ads tracking strategies? You just landed on the right page. In this in-depth walkthrough, I’ll show you proven tactics to capture, organize, and analyze every lead from your campaigns using WhatConverts. By the end, you’ll know exactly how to boost your conversions and maximize return on ad spend.

If you’ve ever felt frustrated trying to tie phone calls, form submissions, or chat interactions back to your google lead ads, you’re not alone. I’ve been there. That’s why I turned to WhatConverts—trusted by top PPC and SEO pros for accurate multi-channel attribution. With over a decade in the market and thousands of clients seeing measurable ROI, it’s time you experienced its power firsthand. Try WhatConverts Free for 14 days Today and watch your campaign insights transform.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting software designed to help marketers and business owners understand exactly how their google lead ads campaigns perform. It automatically captures calls, forms, chats, and eCommerce orders, then organizes every lead by source, campaign, and keyword. In seconds, you can see which ads generate high-value leads, empowering you to allocate budgets more effectively and boost overall conversions.

WhatConverts Overview

Founded with a mission to simplify marketing attribution, WhatConverts has evolved into a comprehensive platform that brings clarity to complex multi-channel campaigns. The team started by addressing the common pain point of untracked phone leads, then expanded to cover web forms, chat widgets, and beyond.

Over the years, WhatConverts has added dynamic number insertion, custom reporting, HIPAA compliance, and multi-click journey mapping. Today, performance marketers rely on it to grow client ROI, improve ad relevance, and demonstrate value across every paid channel.

Pros and Cons

Pros:

Comprehensive Lead Capture: Tracks calls, forms, and chat from google lead ads and other sources, ensuring no lead slips through the cracks.

Dynamic Number Insertion: Automatically swaps phone numbers based on source, campaign, and keyword for precise attribution.

Robust Reporting: Pre-built and custom reports provide real-time insights into which channels and keywords drive high-value leads.

Easy Organization: Filter, qualify, and value leads in one interface, then export data for stakeholder presentations.

Multi-click Attribution: See the full customer journey across touchpoints, not just the last click.

Agency-Friendly: Unlimited accounts, white-label reporting, and bulk billing make it ideal for digital agencies.

Cons:

Initial setup requires adding tracking scripts and call forwarding numbers, which can take 30–60 minutes for first-time users.

Dashboard UI has a slight learning curve, especially for marketers new to call tracking and multi-channel attribution.

Features

WhatConverts packs powerful features that streamline tracking and reporting across every conversion type. Below are the core capabilities you’ll rely on to optimize your google lead ads campaigns.

Call Tracking

Track every inbound call and SMS interaction tied to your ads:

• Instant tracking numbers provisioned on demand
• Dynamic Number Insertion by source, campaign, keyword
• Call recording for quality assurance and training
• API access for seamless CRM integration

Form Tracking

Never miss a web lead again. WhatConverts embeds form tracking scripts to capture:

• Submission details (name, email, phone)
• Lead source and UTM parameters
• Time to conversion metrics

Chat Tracking

Integrate with popular chat widgets to log live-chat interactions:

• Session transcripts
• Visitor identification and lead scoring
• Assignment to agents and follow-up reminders

eCommerce Tracking

Connect your online store to attribute orders to your marketing efforts:

• Order value and item details
• Campaign and keyword attribution
• Revenue reporting by channel

Auto-Organized Leads

All your leads, automatically sorted by campaign, date, and value. Key sub-features:

• Search and filter leads in seconds
• Custom qualification and lead scoring
• Bulk actions and CSV export

Insights & Reporting

Turn raw data into actionable intelligence:

• Marketing performance reports
• Custom dashboards and scheduled reports
• Real-time updates for instant decision-making

WhatConverts Pricing

Select a plan that fits your needs, from solo entrepreneurs to full-service agencies.

Call Tracking

Price: $30/mo (14-day free trial)

• Ideal for businesses focused on phone leads
• Includes dynamic number insertion and call recording

Plus

Price: $60/mo (14-day free trial)

• Track calls, forms, and chat
• Bing, Google Ads, and Analytics integration
• $30 usage credit included

Pro

Price: $100/mo (14-day free trial)

• All Plus features, plus call flows and report builder
• HIPAA compliance for healthcare clients

Elite

Price: $160/mo (14-day free trial)

• Advanced customer journey mapping
• Multi-click marketing attribution and lead intelligence

Agency Plus

Price: $500/mo (14-day free trial)

• Unlimited accounts and API access
• White-label reporting

Agency Pro

Price: $800/mo (14-day free trial)

• All Plus features with HIPAA compliance and scheduled reports

Agency Elite

Price: $1,250/mo (14-day free trial)

• Full suite: journey mapping, multi-click attribution, lead intelligence

WhatConverts Is Best For

Whether you’re an independent consultant or running a large agency, WhatConverts tailors to your needs.

Performance Marketers

Pinpoint which google lead ads keywords and campaigns generate high-value leads. Adjust bids and budgets confidently.

Digital Agencies

Manage unlimited client accounts, deliver white-label reports, and prove ROI across all paid channels without juggling spreadsheets.

Small Businesses

Get enterprise-grade tracking on a budget. Easily see which ads drive calls and web leads so you can stop wasting spend.

Benefits of Using WhatConverts

• Accurate Attribution: Eliminate guesswork by tying every call and form back to the exact source.
• Improved ROI: Reallocate budgets to top-performing google lead ads and stop overspending on underperformers.
• In-Depth Insights: Use custom reports to uncover hidden trends and optimize landing pages, ad copy, and keywords.
• Streamlined Workflows: Centralize lead capture and export data seamlessly to your CRM or spreadsheets.
• Scalability: From solo practitioners to agencies, scale accounts and features as you grow.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone. Their friendly team typically responds within hours, not days, ensuring you stay on track with your tracking setup.

Extensive documentation, video tutorials, and setup wizards make onboarding straightforward. If you ever hit a snag, their support staff will jump on a screen share to get you live quickly.

External Reviews and Ratings

Users praise WhatConverts for its reliable call recording and effortless integration with Google Ads. Many highlight the platform’s clear ROI reporting as a game-changer for client retention.

Some reviewers mention the initial learning curve and desire for more out-of-the-box templates. WhatConverts listens closely—recent updates have improved dashboard navigation and added new report presets.

Educational Resources and Community

Stay ahead with official blog posts on call tracking best practices, case studies, and how-to guides for google lead ads. Webinars and live trainings walk you through advanced attribution strategies.

Join the WhatConverts user community on Facebook and LinkedIn to swap tips, share templates, and collaborate on tracking challenges. The active forum is full of seasoned pros helping newcomers succeed.

Conclusion

Tracking every interaction from your google lead ads campaigns is no longer optional—it’s essential to maximize ROI and outpace competitors. With WhatConverts, you gain a single platform that captures calls, forms, chat messages, and eCommerce orders, then turns raw data into actionable insights. Ready to prove the true value of your marketing?

Try WhatConverts Free for 14 days Today and start boosting conversions with precise lead attribution.