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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform built for marketers, agencies, and business owners who need clear visibility into the value generated by every campaign. Instead of juggling spreadsheets or guessing which ads drive calls, forms, chats or eCommerce conversions, WhatConverts centralizes all those touchpoints. Whether you’re running PPC ads, SEO campaigns, social media promotions, or offline marketing, WhatConverts automatically ties every lead back to the channel, campaign, and keyword that produced it.

At its core, WhatConverts helps you:

• Capture phone calls, form submissions, chat conversations and eCommerce sales.
• Organize and qualify leads with search, filter, and value tagging.
• Gain actionable intelligence via real-time reports and customizable dashboards.

Features

WhatConverts shines through its trio of feature suites—Captured, Organized and Insights—each designed to simplify how you track, manage and analyze leads. Below is an in-depth look at what each offers and practical examples of how they’ll boost your marketing ROI.

Captured Leads Tracking

The foundation of WhatConverts is its ability to capture every conversion from calls, forms, chats and eCommerce sales:

• Call Tracking — Assign unique phone numbers to campaigns and channels. When prospects call, the system logs call duration, recordings, and caller details automatically.
• Form Tracking — Auto-detect every form fill on your site—even if you’re using multiple form builders. Get submission data plus referral and keyword attribution.
• Chat Tracking — Integrate live chat tools to log every chat transcript, tying it back to the user’s source and session.
• eCommerce Attribution — Attribute revenue from online orders to the exact ads, keywords or social posts that delivered them.

Practical example: You launch a Google Ads campaign targeting “roof repair near me” with a unique call tracking number. A homeowner calls—WhatConverts logs the call, records it, and immediately ties it to that keyword. Later, when you pull up your campaign report, you know exactly how many quality calls and revenue came from “roof repair near me.”

Organized Lead Management

Once leads are captured, WhatConverts automatically stores and categorizes them in one central dashboard:

• Search & Filter — Drill down by campaign, ad group, keyword, landing page or phone number.
• Qualify & Value — Tag leads as qualified or unqualified, assign a revenue value, and filter out noise.
• Export & Share — Generate CSV exports or share filtered lead views with clients and team members.

Scenario: An agency manages five clients. Using WhatConverts, they filter leads by client-specific phone numbers, tag high-value conversions, and export a polished report each month—no manual data wrangling required.

Insights & Reporting

Data alone isn’t enough; you need clear insights. WhatConverts delivers real-time reporting and customizable dashboards so you can see which channels and keywords are truly profitable:

• Marketing Reports — Pre-built templates for call, form, chat and eCommerce performance across channels.
• Custom Reports — Drag-and-drop metrics to build reports that matter to your business or clients.
• Marketing Intelligence — Auto-alerts highlight sudden performance shifts or anomalies.
• Real-Time Dashboards — Live data feeds let you monitor campaign health at a glance.

Use case: A performance marketer spots a dip in form submissions from Facebook Ads. With WhatConverts’ real-time dashboard, they pivot budgets to Google Ads where calls are on the rise—minimizing wasted spend and capitalizing on opportunities instantly.

Pricing

WhatConverts offers flexible plans for individuals, businesses and agencies—all backed by a 14-day free trial. Below is a detailed breakdown; remember, you can get started now and Get $30 of Free usage credit on WhatConverts Today.

Individual Business Plans (Single Account)

• Call Tracking — $30/mo
  Suited for freelancers or solo entrepreneurs who only need phone and text tracking.
  • Instant Local & Toll-Free Numbers
  • Dynamic Number Insertion
  • Call Recording & API Access
  • 14-Day Free Trial + $30 Usage Credit
• Plus — $60/mo
  Ideal for small businesses adding form and chat tracking.
  • All Call Tracking Features
  • Form & Chat Tracking
  • Campaign & Keyword Reporting
  • Google Ads, Bing & Analytics Integration
  • 14-Day Free Trial + $30 Usage Credit
• Pro — $100/mo
  Perfect for growth-stage companies needing advanced reporting.
  • All Plus Features
  • Custom Call Flows
  • Report Builder & Scheduled Reports
  • HIPAA Compliance
  • 14-Day Free Trial + $30 Usage Credit
• Elite — $160/mo
  For enterprises demanding full multi-touch attribution.
  • All Pro Features
  • Multi-click Marketing Attribution
  • Customer Journey Mapping & Lead Intelligence
  • 14-Day Free Trial + $30 Usage Credit

Agency Plans (Unlimited Accounts)

• Agency Plus — $500/mo
  Track unlimited clients with core features and API access.
  • Calls, Forms & Chats
  • Campaign & Keyword Reporting
  • Google Ads, Bing & Analytics Integration
  • 14-Day Free Trial + $250 Usage Credit
  • Fully Customizable Setup
• Agency Pro — $800/mo
  Adds HIPAA compliance and advanced workflows.
  • All Agency Plus Features
  • Custom Call Flows & Report Builder
  • Scheduled Reports
  • 14-Day Free Trial + $300 Usage Credit
• Agency Elite — $1,250/mo
  Complete attribution and journey mapping for large portfolios.
  • All Agency Pro Features
  • Multi-click Attribution & Lead Intelligence
  • Pages Visited Tracking
  • 14-Day Free Trial + $400 Usage Credit

Benefits to the User (Value for Money)

With WhatConverts, every dollar you spend on marketing delivers transparent, measurable ROI. Here are the top reasons this platform is a value-packed investment:

• Accurate Attribution Across All Channels
  No more guesswork on which ads, keywords or posts drive revenue—WhatConverts ties every lead back to its source.
• Time Savings Through Automation
  Automatic capture, organization and reporting eliminate manual data entry, freeing you to focus on strategy.
• Improved Campaign Optimization
  Real-time insights let you shift budgets quickly toward high-performing channels, reducing wasted spend.
• Enhanced Client Reporting
  White-label exports and custom dashboards make it easy to prove your value as an agency to clients.
• Scalable for Growing Teams
  From solo entrepreneurs on the Call Tracking plan to large agencies managing hundreds of clients, WhatConverts scales with your needs.
• Data-Driven Decision-Making
  Rich lead intelligence and customer journey data inform strategy at every stage, from prospecting to retention.
• Compliance and Security
  HIPAA-compliant options ensure sensitive lead data is handled safely for healthcare and other regulated industries.
• Risk-Free Trial
  Try all features for 14 days and Get $30 of Free usage credit on WhatConverts Today to explore the platform without commitment.

Customer Support

WhatConverts offers responsive, multi-channel support to help you get the most from the platform. Whether you have a quick question about setting up a tracking number or need guidance on building a custom report, the support team is available via email and live chat during business hours. Typical response times are under one hour, so you’re never left waiting when a deadline is looming.

For more in-depth assistance, phone support and dedicated onboarding sessions are available on higher-tier plans. Experienced account managers guide you through implementation and share best practices to ensure you hit the ground running. Plus, an extensive knowledge base covers common questions and advanced workflows, making self-service a breeze.

External Reviews and Ratings

Across software review sites, WhatConverts consistently earns high marks for ease of use and reporting depth. On G2, it holds a 4.7/5 average rating, with users praising its accurate attribution and clean interface. Capterra reviewers highlight the time saved in consolidating data from calls, forms and chats into one platform.

Of course, no product is flawless. A few users have mentioned occasional hiccups when integrating niche form builders or needing more granular user-permission controls. The WhatConverts team listens closely; recent platform updates have improved API documentation, expanded integration options, and added role-based access settings to address these concerns.

Educational Resources and Community

WhatConverts isn’t just software—it’s backed by a wealth of educational materials. The official blog features case studies, best-practice guides, and deep dives on topics like multi-touch attribution and dynamic number insertion. You’ll also find video tutorials on their YouTube channel, walking you through everything from basic setup to advanced report building.

For peer support, active user groups on LinkedIn and Facebook bring together marketers and agencies to swap tips, troubleshoot issues, and celebrate wins. Comprehensive documentation covers every feature in detail, and a community forum lets you pose questions directly to the WhatConverts team and fellow power users.

Conclusion

By now, it should be clear why WhatConverts has become a go-to solution for performance marketers and agencies: it captures every conversion type, organizes leads intelligently, and delivers actionable insights—all in one platform. Combined with transparent pricing and responsive support, it’s an unbeatable value.

Don’t miss out on this exclusive opportunity—Get $30 of Free usage credit on WhatConverts Today and start proving the ROI of your marketing with precision. Ready to transform your lead tracking? Try WhatConverts Free for 14 days Today.