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What Is Justuno?

Justuno is a website marketing automation platform designed to help businesses grow email and SMS subscriber lists, increase conversions, and boost sales with personalized onsite messaging. Whether you’re running an ecommerce store, lead-generation site, or content-rich blog, Justuno offers tailored tools—pop-ups, quizzes, exit offers, landing pages, and AI-driven product recommendations—to engage visitors at exactly the right moment.

By leveraging real-time behavioral triggers and advanced segmentation, Justuno ensures each website visitor sees the most relevant call-to-action. From new visitors to returning high-value customers, you can craft bespoke experiences that guide people through the buyer’s journey, reduce cart abandonment, and lift average order value.

Features

Justuno brings together a broad suite of features that make onsite marketing automation both powerful and approachable. Below, I break down each key capability and illustrate how it can be applied to supercharge your growth.

Pop-ups

High-converting pop-ups let you capture visitor attention without sacrificing user experience.

• Templates for every industry: Easily tweak designs for ecommerce, SaaS, publishing, and more.
• Precision targeting: Show based on referral source, URL parameters, cart contents, and on-site behavior.
• Exit-intent triggers: Retain abandoning visitors with compelling offers and discounts.

Quizzes & Surveys

Engage visitors interactively to collect zero-party data and recommend tailored offers.

• Personality quizzes: Match product suggestions to user preferences.
• Feedback surveys: Gather insights on user satisfaction and friction points.
• Data layering: Append quiz responses to customer profiles for future targeting.

AI Product Recommendations

Leverage machine learning to upsell and cross-sell based on real-time behavior.

• Adaptive algorithms: Suggest complementary products to maximize average order value.
• Contextual placements: Embed recommendations in overlays, sidebars, and cart pages.
• Performance reports: Track click-throughs and revenue uplift by recommendation type.

Embedded Experiences

Seamlessly integrate dynamic content into your pages without intrusive pop-ups.

• In-page banners and bars: Highlight limited-time deals, shipping info, and more.
• Native design: Customize fonts, colors, and layouts to match your brand.
• Responsive behavior: Ensure experiences adapt across desktop and mobile.

Landing Pages

Launch targeted microsites in minutes to drive traffic from ads, email, or social campaigns.

• Drag-and-drop editor: Build pages without any coding knowledge.
• Conversion-focused modules: Include forms, timers, testimonials, and product showcases.
• A/B testing: Optimize headlines, images, and CTAs to maximize lead capture.

Exit Offers

Reduce cart abandonment with personalized offers triggered when visitors move to leave.

• Conditional logic: Display offers based on cart value, item count, and referral source.
• Time-delay triggers: Catch visitors after spending a minimum dwell time.
• Redeemable coupons: Provide unique discount codes to incentivize immediate checkout.

Flows

Automate complex onsite experiences with drag-and-drop workflow sequences.

• Multi-step paths: Chain pop-ups, follow-up messages, and redirect actions.
• Event-based triggers: Kick off flows based on clicks, form submissions, or time on site.
• Goal tracking: Measure flow completion rates and optimize accordingly.

Segmentation & Targeting

Show the right message to the right visitor at the right time.

• Behavioral segments: New vs. returning, high-spend customers, inactive subscribers.
• Geo-targeting: Localize messaging by country, state, or city.
• Custom attributes: Leverage CRM or loyalty data to refine audience groups.

Data & Identity

Get full visibility into who your website visitors are and how they interact.

• Unified profiles: Combine onsite, email, and SMS engagement data.
• Real-time analytics: Monitor visits, conversions, and revenue impact live.
• Custom dashboards: Build reports highlighting your most critical KPIs.

Conversion Automation

Simplify personalized experiences with fully automated onsite campaigns.

• Dynamic content: Swap headlines, images, and offers based on visitor attributes.
• Trigger flexibility: Schedule pop-ups or banners by date, time, or campaign.
• Seamless integrations: Sync with email, SMS, CRM, and review platforms.

Connect Your Whole Stack

Unify every marketing and commerce platform under one roof.

• Deep integrations: Shopify, BigCommerce, Klaviyo, Mailchimp, Yotpo, and more.
• Two-way data sync: Ensure consistency across channels and apps.
• API access: Build custom connections to niche or in-house systems.

Pricing

Justuno’s flexible pricing ensures both small startups and enterprise-level organizations can harness conversion automation. There’s even a free tier to test the waters.

• Always Free – $0/month
  Ideal for beginners or side projects with up to 2,000 monthly visitors
  • 1 Team Seat
  • 1 Live Workflow
  • Default Segments
• Lite – $39/month
  Perfect for core website messaging and personalization
  • Everything in Free, plus 3 Team Seats
  • 3 Custom Workflows
  • Live Chat Support
  • Standard Onboarding
• Flex – $99/month
  Advanced segmentation and tailored automation
  • Everything in Lite, plus an Account Strategist
  • Custom Segments & Properties
  • Visibility Boost
  • Personalized Onboarding
• Enterprise – Contact Us
  Organizations needing ultimate control, security, and support
  • Everything in Flex, plus an Enterprise Hub
  • Custom Team Roles
  • Cross-Domain Reporting

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Benefits to the User (Value for Money)

Justuno provides clear ROI through higher conversions, deeper customer insights, and time-savings via automation. Here’s how:

• Boosted Opt-In Rates
  With high-performing pop-ups and quizzes, expect opt-in rates of 10–15% or more. That translates to a rapidly growing email and SMS list, ready for nurture campaigns.
• Increased Conversion Rates
  Personalized onsite experiences reduce bounce rates and cart abandonment. Visitors see offers that resonate, driving more checkouts.
• Time Savings Through Automation
  Advanced flows handle repetitive tasks—welcome sequences, cart abandonment follow-ups—freeing your team to focus on strategy.
• Actionable Data Insights
  Real-time analytics and customer profiles help you identify high-value segments, optimize campaigns, and seize new opportunities.
• Seamless Integrations
  Sync with your entire martech stack—email, SMS, reviews, loyalty—so all channels work in harmony to maximize every visitor’s lifetime value.
• Scalable Plans
  From a free tier for startups to enterprise-level customization, Justuno grows with your business without breaking the bank.

Customer Support

Justuno’s customer support is renowned for its responsiveness and expertise. Whether you’re on the free plan or an enterprise customer, you can count on knowledgeable agents via email and live chat to troubleshoot issues, offer strategic advice, and guide you through best practices.

Enterprise clients receive a dedicated account strategist and personalized onboarding, ensuring your team is fully equipped to leverage every feature. Support extends to detailed documentation, webinars, and in-depth training sessions to maximize your success.

External Reviews and Ratings

On G2, Justuno holds a 4.7-star average based on hundreds of reviews, with users praising the platform’s ease of use, robust feature set, and positive impact on conversion rates. Capterra rankings echo the sentiment, highlighting the intuitive interface and powerful segmentation capabilities.

Some users mentioned a steeper learning curve when configuring advanced flows or custom API integrations. In response, Justuno has expanded its knowledge base and launched weekly live training to help users ramp up quickly and conquer technical challenges.

Educational Resources and Community

Justuno offers a wealth of educational content to help you master onsite marketing automation:

• Official Blog: Weekly articles on strategy, design inspiration, and case studies from top-performing brands.
• Video Tutorials: Step-by-step walkthroughs covering pop-up design, segmentation, flows, and more.
• Documentation: Comprehensive guides on every setting, API reference, and best practice checklists.
• User Community: A private Slack group and Facebook community where marketers share tips, ask questions, and showcase results.
• Webinars & Workshops: Live sessions hosted by experts, covering new feature launches and advanced tactics.

Conclusion

After walking through Justuno’s extensive feature set, flexible pricing, and stellar support, it’s clear this platform can transform your website into a conversion engine. From capturing more leads with personalized pop-ups to boosting average order value with AI recommendations, Justuno has you covered.

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