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What Is Frase?

Frase is an all-in-one SEO content optimization and AI writing platform designed to streamline your research, writing, and optimization workflows. Whether you’re a solo freelancer, an in-house marketer, or part of an agency team, Frase equips you to go from keyword research to polished, rank-ready content in minutes.

At its core, Frase combines powerful data-driven insights with advanced natural language generation to help you:

• Identify key topics, questions, and competitive metrics from top search results instantly.
• Generate comprehensive, data-backed content briefs in seconds.
• Produce first drafts using AI templates tailored to your brand voice.
• Continuously optimize live content to stay ahead in the SERPs.

By automating time-consuming tasks—like manual SERP analysis or brief compilation—Frase frees you to focus on creativity and strategy, leading to faster production, higher-quality output, and ultimately better search rankings.

Features

Frase comes loaded with a suite of features that tackle every step of the content lifecycle. Below is a closer look at the key capabilities that make this tool a game-changer.

Instant SERP Analysis

Skip digging through search results manually. Frase’s SERP Analysis module:

• Scans top-ranking pages within seconds to extract headings, questions, stats, and word counts.
• Displays domain authority and backlink metrics of your competitors side by side.
• Visualizes heading structures so you can mimic best practices without guesswork.

AI-Powered Content Briefs

Save hours on research by letting Frase auto-generate a detailed content brief:

• Recommended headings and subheadings pulled directly from top-performing pages.
• Keyword suggestions prioritized by difficulty and search volume.
• Coverage scores that show how comprehensively competitors address each topic.
• Drag-and-drop Outline Builder to rearrange sections until you have a perfect structure.

AI Writer & First Draft Generation

Transform briefs into full drafts in mere seconds with Frase’s AI Writer:

• Customize tone, length, and style to match your brand voice.
• Generate intros, FAQs, call-to-action sections, and more using proven copywriting formulas.
• Control outputs to avoid generic text—guide the AI with your own prompts.

Content Optimization & Live Grading

Already have content? Frase’s optimization tools help you fine-tune existing pages:

• Real-time optimization score that updates as you make edits.
• Gap analysis showing missing keywords, topics, and questions compared to top competitors.
• Topic model visualization highlighting term frequency and semantic variations.

Collaboration & Workflow Management

For teams big and small, Frase offers:

• Shared projects and folder structures to keep documents organized by client or campaign.
• Role-based access control, so writers, editors, and stakeholders see only what they need.
• In-app comments and task assignments to streamline review cycles.
• SOP templates and reusable prompts to maintain consistency across large teams.

Integrations

To fit seamlessly into your existing toolkit, Frase integrates with:

• Google Docs – Optimize and collaborate without leaving your document.
• WordPress – Publish directly or sync content changes automatically.
• Zapier & API – Build custom workflows connecting Frase to CRMs, analytics platforms, and more.

Pricing

Frase’s pricing is straightforward yet flexible, catering to freelancers and enterprises alike. Here’s a breakdown of each plan:

Starter – $45/month

Ideal for solo content creators and small businesses just getting started with AI-driven content.

• 1 user account
• Write & optimize up to 15 content projects per month
• Generate AI documents starting at just $2 each
• Save one brand voice & three reference docs
• Set up to 30 custom terms
• SEO analytics for one domain, 50-page content opportunities
• Unlimited AI words and free AI tools
• Add-on: Frase Answers

Professional – $115/month

Built for growing agencies and in-house marketing teams who need to scale beyond the basics.

• 3 user accounts (add up to 9 total at $25/user per month)
• Write & optimize 75 content projects per month
• AI docs from $2 each
• Save 5 brand voices & 15 reference docs
• Set 100 custom terms
• Unlimited domain analytics & 200-page content opportunities
• Priority support & access to Frase Answers, API

Enterprise – Custom Pricing

For organizations with complex workflows and advanced compliance needs.

• Custom user seats and volume discounts
• Unlimited brand voices, terms & reference docs
• Multi-account integrations and real-time content monitoring
• Advanced security, dedicated onboarding, and account management
• Access to Frase Answers, API & bespoke feature sets

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Benefits to the User (Value for Money)

Investing in Frase delivers clear returns on your marketing spend:

• Faster Time to Publish
  Cut research and briefing time by up to 80%, so you focus on strategy instead of spreadsheets.
• Higher Content Quality
  Use data-backed outlines and AI-driven drafting for consistent, in-depth articles that satisfy both readers and search engines.
• Improved SEO Rankings
  Continuous optimization features help close gaps with competitors and climb SERP positions faster.
• Scalability for Teams
  From freelancers to enterprise teams, Frase adapts to any workflow, removing bottlenecks as your content output grows.
• Cost Efficiency
  Annual plans with 20% off mean you pay less than $40/month for powerful AI SEO tools—an unbeatable ROI for agencies and solopreneurs alike.

Customer Support

Frase prides itself on responsive and knowledgeable customer support. Whether you’re troubleshooting a technical issue or need strategic advice on using AI to optimize your workflow, their support team is reachable via email, live chat, and in-app messaging. Typical response times average under three hours, ensuring you never get stuck for long.

For Professional and Enterprise customers, priority support elevates you to the front of the queue, with options for phone consultations and dedicated account managers. Their onboarding specialists guide new users through platform features and best practices, guaranteeing a smooth, productive start.

External Reviews and Ratings

Users and industry reviewers consistently praise Frase for its intuitive interface and measurable SEO impact. On G2, Frase holds a 4.5/5 rating based on over 200 reviews, with customers highlighting:

• “The briefs alone save me hours every week.”
• “Game-changer for scaling content operations.”
• “Real-time suggestions have boosted our organic traffic by 30%.”

Some users mention a learning curve with advanced features like topic modeling and API integrations. Frase has addressed feedback by expanding video tutorials and adding interactive demos within the platform. The result? A steadily improving user experience that continues to climb in usability scores across review sites.

Educational Resources and Community

Beyond the software, Frase offers an active learning ecosystem:

• Official Blog: Weekly articles on SEO trends, AI writing tips, and case studies from top brands.
• Video Tutorials: Step-by-step walkthroughs covering basic workflows through advanced integrations.
• Knowledge Base: In-depth documentation and FAQs to troubleshoot common questions independently.
• User Community: A Slack workspace and private Facebook group where marketers and writers share prompts, success stories, and advice.
• Live Webinars: Regular expert-led sessions on SEO strategy, content planning, and maximizing ROI with Frase.

Conclusion

In today’s competitive content landscape, having an AI-driven, SEO-focused platform like Frase can be the difference between ranking on page one or fading into obscurity. From quick SERP analyses and automated briefs to AI-generated drafts and live optimization feedback, Frase centralizes your entire content workflow under one roof.

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