Searching for the ultimate guide to google lead ads? You just landed on the right page. In this comprehensive walk-through, I’ll show you how to harness every call, form and chat lead with WhatConverts to supercharge your campaigns.

I know how frustrating it can be when your ad spend doesn’t translate into tangible results. You need transparency, full attribution, and real-time insights to optimize. That’s exactly why top PPC and SEO pros trust WhatConverts, with millions of tracked leads, seamless integrations and award-winning support. Ready to unlock the value in your google lead ads? Try WhatConverts Free for 14 days Today and watch your ROI soar.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting software that captures calls, forms, chats and eCommerce orders. Built for marketing agencies and business owners, it automatically links every conversion back to the exact campaign, keyword and ad that generated it. Say goodbye to guesswork and hello to concrete ROI data.

WhatConverts Overview

Founded to solve the attribution headaches of digital marketers, WhatConverts was launched with a mission to make performance data crystal clear. Over the years it has grown from a single call tracking tool into a full lead intelligence platform.

Today, WhatConverts handles over 50,000 numbers worldwide, supports dynamic number insertion across websites, and integrates natively with Google Ads, Bing Ads and Analytics. Agencies love its multi-account management and clients appreciate its intuitive interface and actionable insights.

Pros and Cons

Pros:

• All-in-one tracking for calls, forms and chat in a single dashboard.
• Real-time reporting to spot high-value leads instantly.
• Dynamic number insertion ensures accurate source attribution.
• Campaign and keyword-level insights with ad platform integrations.
• Auto-organized leads with filtering, valuation and export options.
• HIPAA compliance available in higher plans for medical practices.

Cons:

• Free trial only covers usage credit; full features require a paid plan.
• Advanced customization may require a learning curve for new users.

Features for google lead ads Tracking

WhatConverts offers a suite of features designed to capture every interaction the moment it happens. Here are the core capabilities:

Call Tracking & Recording

Instant local and toll-free numbers track inbound calls with recording and transcription.

• View call recordings linked to campaigns and keywords.
• Dynamic number insertion swaps numbers based on traffic source.
• API access for custom integrations and data exports.

Form Tracking

Automatically detect and record form submissions from any landing page.

• Capture field-level data and lead value.
• Integrate with CRMs to push leads instantly.

Chat Tracking

Monitor chat widget conversations on your site for complete attribution.

• Log transcripts alongside calls and forms.
• Qualify and value chats to compare against other channels.

Custom Reporting & Intelligence

Build tailored reports to highlight top-performing keywords, campaigns and channels.

• Scheduled reports emailed daily, weekly or monthly.
• Multi-click attribution shows full customer journey.

WhatConverts Pricing

Choose a plan that fits your business size and tracking needs:

Call Tracking Plan — $30/mo

Ideal for solo businesses needing basic call and SMS tracking. Includes:

• $30 usage credit
• Instant call tracking numbers
• Dynamic number insertion
• Call recording and API access

Plus Plan — $60/mo

For marketers who need calls, forms and chat tracking plus campaign insights.

• Includes all Call Tracking features
• Form and chat tracking
• Google Ads, Bing Ads & Analytics integration
• $30 usage credit

Pro Plan — $100/mo

Advanced reporting, HIPAA compliance and call flows for serious agencies.

• All Plus plan features
• Custom report builder
• Scheduled reports
• HIPAA compliance

Elite Plan — $160/mo

Full customer journey analysis and multi-click attribution for scaling agencies.

• All Pro plan features
• Pages visited tracking
• Lead intelligence and valuation
• Multi-click marketing attribution

WhatConverts Is Best For google lead ads Campaigns

Whether you’re running search, display or video ads, WhatConverts gives you clarity on which google lead ads are converting into real opportunities:

Small Businesses

Track every phone call and form without juggling multiple tools. See exactly which ads drive revenue.

Marketing Agencies

Manage unlimited client accounts, generate white-label reports and prove ROI on google lead ads effortlessly.

Enterprises

Implement multi-click attribution and advanced analytics to optimize large budgets across channels.

Benefits of Using WhatConverts for google lead ads

• Complete attribution: Connect calls, forms and chats to individual keywords and campaigns.
• Centralized dashboard: One place to view, sort, value and qualify every lead.
• Increased ROI: Eliminate wasted ad spend by focusing on high-value lead sources.
• Actionable insights: Custom reports highlight the channels that actually deliver.
• Best-in-class support: Onboarding, training and help resources keep you up and running.

Customer Support

WhatConverts offers responsive support via live chat, email and phone during business hours. Their dedicated team helps you troubleshoot setup issues, configure integrations and optimize your dashboard for maximum clarity.

Support tickets receive timely responses, and the team often follows up with personalized training resources. High-tier plans include priority support and one-on-one onboarding calls to ensure your google lead ads are tracked seamlessly from day one.

External Reviews and Ratings

Users consistently praise WhatConverts for its clean interface and reliability. Many highlight the ease of connecting various lead sources and the depth of reporting. Agencies appreciate the white-label options and multi-account management.

On the flip side, a few users mention the initial learning curve for advanced features like multi-click attribution. However, WhatConverts addresses this with regular webinars and an extensive knowledge base to help you master every tool.

Educational Resources and Community

WhatConverts maintains an active blog with case studies, best practices and deep dives on lead tracking strategies. You’ll also find on-demand webinars, step-by-step tutorials and a user forum where marketers share tips for optimizing google lead ads with live examples.

Join the community to exchange templates, custom report snippets and API integration examples. Continuous updates and feature releases are announced regularly, helping you stay ahead in the fast-changing ad landscape.

Conclusion

In today’s competitive digital market, simply running google lead ads isn’t enough. You need precise attribution, real-time insights and actionable reporting to maximize your budget. With WhatConverts, you capture every call, form and chat, connect leads to campaigns, and prove your ROI with confidence.

Try WhatConverts Free for 14 days Today and discover how transparent lead tracking can transform your google lead ads performance.