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If you’re looking to maximize your marketing ROI and track every form, call, and chat lead with razor-sharp accuracy, stick around. I’m going to break down exactly how you can leverage this 14-day free trial to see real, measurable results—plus, I’ll walk you through every feature, pricing tier, and insider tip you need to know.

What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform built to help marketers, agencies, and business owners measure the true impact of their campaigns. Whether you’re running PPC ads, SEO campaigns, or social media promotions, WhatConverts captures every call, form submission, chat, and eCommerce transaction in a unified dashboard. Instead of juggling spreadsheets and guessing which channels drive ROI, you get clear, actionable data that shows exactly where your best leads come from.

I’ve seen first-hand how performance marketers rely on WhatConverts to prove value to clients, optimize budget allocation, and grow marketing ROI. With dynamic number insertion, call recording, HIPAA compliance, and multi-click attribution, it’s built for both solo entrepreneurs and full-scale agencies.

Features

Before diving into pricing and benefits, let’s explore the standout features that make WhatConverts a game-changer. Each section below goes in-depth on functionality and real-world use cases.

Call Tracking

Track every phone call your campaigns generate, link them back to the exact keyword or ad, and analyze call recordings for quality assurance and lead qualification.

• Dynamic Number Insertion: Automatically swap numbers on your landing pages so each visitor sees a unique tracking number.
• Instant Provisioning: Get call tracking numbers within minutes—no waiting around for setup.
• Call Recording & Transcription: Review conversations, train your team, and extract insights from transcripts.

Form Tracking

Stop losing leads from hidden or complicated forms. WhatConverts captures every submission and ties it to the marketing source.

• Embed Anywhere: Integrate with contact forms, application forms, and custom HTML forms.
• Auto-Organized Leads: Filter, search, qualify, and value leads directly in the platform.
• Custom Form Fields: Track unique data points (e.g., product interest, budget range) to segment your leads.

Chat Tracking

Whether you use live chat, Facebook Messenger, or third-party chat widgets, WhatConverts logs every interaction and shows which campaigns drive chat leads.

• Multi-Platform Compatibility: Works with Intercom, Drift, LiveChat, and more.
• Session Replay: See chat transcripts alongside form and call data in one place.
• Lead Scoring: Assign values to chat conversations to focus on high-quality inquiries.

Campaign & Keyword Reporting

Understand which ads, keywords, and channels deliver the most qualified leads—so you can allocate budget where it counts.

• Google Ads & Bing Integration: Import cost data and compare spend vs. leads for accurate ROI calculations.
• Custom Report Builder: Mix and match metrics to create automated reports tailored to your needs.
• Scheduled Reports: Send weekly or monthly performance summaries directly to stakeholders.

Advanced Attribution & Lead Intelligence

Go beyond first-click or last-click metrics. See the complete customer journey and assign multi-touch credit to every interaction.

• Multi-Click Marketing Attribution: Allocate revenue share across ads, emails, and organic visits.
• Pages Visited: Track the user’s path through your site to identify high-impact content.
• Lead Intelligence: Get demographic, geographic, and behavioral data to qualify leads faster.

Pricing

WhatConverts offers flexible plans for independent businesses and full-scale agencies. Below is a breakdown of each option to help you choose the right fit.

Individual Business Plans

• Call Tracking Plan – $30/mo
  Best for solo entrepreneurs who need basic call and SMS tracking.
  Features: Dynamic Number Insertion, Call Recording, API Access. Includes $30 usage credit and a 14-day free trial.
• Plus Plan – $60/mo
  Ideal for small businesses tracking calls, forms, and chats.
  Adds: Form & Chat Tracking, Campaign & Keyword Reporting, Google Ads & Analytics integration. Includes $30 credit + 14-day trial.
• Pro Plan – $100/mo
  Suits growing companies needing advanced reporting and compliance.
  Adds: Call Flows, Report Builder, Scheduled Reports, HIPAA Compliance. Includes $30 credit + 14-day trial.
• Elite Plan – $160/mo
  For marketers who want full attribution and lead intelligence.
  Adds: Multi-click Attribution, Pages Visited, Customer Journey, Advanced Lead Intelligence. Includes $30 credit + 14-day trial.

Agency Plans (Unlimited Accounts)

• Agency Plus – $500/mo
  Unlimited accounts with core call, form, chat tracking, integrations, and API access. $250 usage credit + 14-day trial.
• Agency Pro – $800/mo
  All Plus features + Call Flows, Report Builder, Scheduled Reports, HIPAA Compliance. $300 credit + 14-day trial.
• Agency Elite – $1,250/mo
  The complete solution with Multi-click Attribution, Customer Journey mapping, Pages Visited, and Lead Intelligence. $400 credit + 14-day trial.

With such a range of plans, you can start small and scale as your lead volume grows. Remember, every plan carries a built-in credit and a 14-day free trial—an unbeatable special promo to kickstart your analytics journey.

Benefits to the User (Value for Money)

Every dollar you invest in WhatConverts pays you back in clarity and efficiency. Here’s what you gain:

• Unified Lead Data
  No more siloed spreadsheets. All calls, forms, and chat leads live in one dashboard, streamlining follow-up and reporting.
• Accurate ROI Tracking
  Link each conversion to the exact campaign and keyword. Optimize ad spend for maximum returns without guesswork.
• Time Savings
  Automated reports and lead organization free you from data wrangling—so you can focus on strategy and growth.
• Scalability
  Leveled pricing tiers grow with your business. Start on the Call Tracking Plan and upgrade to Elite or Agency as needed.
• Better Lead Qualification
  Call recordings, transcripts, and lead scoring ensure your sales team chases the best opportunities, not time-wasting cold leads.
• Data-Driven Decisions
  Rich attribution models pinpoint which channels deserve more budget—no more doubling down on underperforming tactics.

Customer Support

WhatConverts prides itself on responsive, knowledgeable support. When I had a question about setting up HIPAA compliance for a healthcare client, their live chat rep walked me through every step in under five minutes. Email inquiries typically get a response within a business hour, and the team is always courteous and patient.

Beyond chat and email, phone support is available for more complex issues or when you need immediate assistance. The support staff includes experienced marketers and developers who truly understand the nuances of call tracking and attribution.

External Reviews and Ratings

Across review platforms, WhatConverts consistently earns high marks. On G2, it holds a 4.7-star average from over 200 reviewers praising its simplicity and depth of insights. Capterra users frequently highlight the real-time reporting and ease of integration with Google Ads. Trustpilot reviews note an average rating of 4.5, applauding the quick setup and friendly customer service.

Of course, no software is perfect. A handful of users have mentioned a learning curve when first navigating multi-click attribution settings—though WhatConverts has addressed this with new tutorial videos. A few agency customers requested deeper customization of reporting templates; in response, the development team rolled out additional widgets and a more flexible report builder earlier this year.

Educational Resources and Community

WhatConverts invests heavily in helping users get the most from their platform. The official blog publishes weekly case studies, optimization tips, and industry insights. If you prefer video, there’s a searchable library of tutorials covering everything from dynamic number insertion to custom API integrations.

For peer support, a thriving user community gathers on social media groups and forum threads. You’ll find threads on advanced attribution strategies, callback workflows, and even industry-specific setups (e.g., for eCommerce or legal practices). Want direct help? The online documentation and knowledge base are meticulously organized, with step-by-step guides and troubleshooting FAQs.

Conclusion

In my experience, few tools deliver as much clarity, flexibility, and actionable data as WhatConverts. From call tracking and form capture to multi-touch attribution and advanced lead intelligence, it equips you to prove—and grow—your marketing ROI. With the exclusive Get $30 of Free usage credit on WhatConverts Today, you can test the platform risk-free and see immediate value.

Don’t let another lead slip through the cracks or rely on guesswork to determine campaign success. Claim your 14-day free trial now and experience firsthand why top PPC, SEO professionals, and agencies trust this tool. Try WhatConverts Free for 14 days Today.