Searching for the ultimate guide to call tracking companies? You’ve come to the right place. In this comprehensive post, I’ll walk you through everything you need to know about the top solutions and explain why WhatConverts leads the pack in helping businesses prove and grow marketing ROI.

You know how frustrating it is to pour budget into ads and not know which clicks turned into qualified leads. That’s where powerful call tracking comes in. With over a decade of service, thousands of happy agencies and in-house marketers trust WhatConverts to capture calls, forms, and chats—so you can focus on strategy, not guesswork. Ready to see how it works? Try WhatConverts Free for 14 days Today.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting solution designed to help marketers and business owners attribute every call, form submission, and chat to specific campaigns, keywords, and channels. As one of the fastest-growing call tracking companies, WhatConverts automatically shows you which marketing efforts deliver the highest-value leads and lets you optimize accordingly.

WhatConverts Overview

Founded in 2008, WhatConverts began with a mission to simplify lead tracking for performance marketers. Early on, the team recognized that phone calls were a missing piece in attribution models dominated by click data. Over the years, WhatConverts expanded to cover form and chat tracking, integrations with Google Analytics, Ads platforms, and built-in reporting tools that agencies love.

Today, WhatConverts serves small businesses and marketing agencies worldwide. With HIPAA-compliance options, API access, and multi-click attribution, it continues to innovate among call tracking companies by delivering actionable insights in real time.

Pros and Cons

Pros:

Comprehensive Lead Capture: Track calls, forms, and chats in one platform without juggling multiple vendors.

Dynamic Number Insertion: Automatically swap phone numbers based on source or campaign so you know exactly where each call originated.

In-Depth Reporting: Customizable reports, scheduled exports, and real-time dashboards help you stay on top of performance.

Easy Integration: Connect seamlessly with Google Ads, Bing, Analytics, and other marketing tools you already use.

Agency-Friendly: Unlimited accounts, white-label options, and bulk management make it a top pick for agencies handling multiple clients.

Value-Based Lead Qualification: Assign values to leads, filter spam, and prioritize follow-up on high-value opportunities.

Cons:

Steeper learning curve for advanced features like multi-click attribution and API workflows.

Higher tiers can be expensive for very small businesses on a tight budget.

Features

WhatConverts stands out among call tracking companies thanks to its robust feature set. Below, you’ll find the core capabilities that drive ROI for marketers.

Call Tracking and Recording

• Assign static or dynamic numbers to campaigns, ads, and landing pages.
• Record every call for quality assurance and training.
• Gather caller ID, duration, and call outcome details.

Form Tracking

• Automatically capture form submissions across websites.
• Attribute each form fill to specific keywords, ads, or organic sources.
• Enable lead scoring and value assignment for smarter follow-up.

Chat Tracking

• Integrate with chat widgets to log transcripts and assign source data.
• Combine chat leads with calls and forms in unified reports.

Dynamic Number Insertion (DNI)

• Swap phone numbers in real time based on visitor origin.
• Ensure accurate attribution even if visitors browse multiple pages.

Custom Reporting & Intelligence

• Create custom dashboards highlighting your most valuable metrics.
• Schedule automated email reports to stakeholders.
• Leverage multi-click attribution to follow the entire customer journey.

Integrations & API

• Native integrations with Google Ads, Bing Ads, and Analytics.
• Open API for sending lead data to CRMs, BI tools, and data warehouses.

WhatConverts Pricing

Whether you’re a solo entrepreneur or a full-service agency, WhatConverts offers plans tailored to your needs.

Call Tracking Plan

Price: $30/mo (includes $30 usage credit; 14-day free trial)

• Track phone calls and text messages
• Instant tracking numbers
• Dynamic Number Insertion
• Call recording and API access

Plus Plan

Price: $60/mo (includes $30 usage credit; 14-day free trial)

• All Call Tracking features
• Form and chat tracking
• Campaign and keyword reporting
• Google Ads, Bing, and Analytics integration

Pro Plan

Price: $100/mo (includes $30 usage credit; 14-day free trial)

• All Plus features
• Call flows and report builder
• Scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo (includes $30 usage credit; 14-day free trial)

• All Pro features
• Multi-click marketing attribution
• Customer journey mapping
• Lead intelligence and pages visited

Agency Plans

Unlimited accounts, customizable features, and usage credits starting at $500/mo. Perfect for agencies scaling multiple clients.

WhatConverts Is Best For

Not all call tracking companies cater to the same audience. Here’s who benefits most from WhatConverts:

Performance Marketing Agencies

Gain white-label reporting, manage unlimited clients, and prove ROI on every campaign.

SMBs Focused on Growth

Track offline conversions alongside digital touchpoints to maximize ad spend efficiency.

Enterprises Requiring Compliance

Use the HIPAA-compliant tier for healthcare or finance verticals and safeguard sensitive data.

Benefits of Using WhatConverts

• Transparent Attribution: Know exactly which ads and keywords drive high-quality leads.
• Improved ROI: Allocate budget to your top-performing channels with confidence.
• Unified Lead Management: Centralize calls, forms, and chats in a single dashboard.
• Time Savings: Automated reports free you from manual data exports and aggregation.
• Better Client Retention: Show clear performance metrics to build trust and long-term partnerships.

Customer Support

WhatConverts offers responsive email and live chat support during business hours. Their knowledge base and video tutorials help you get up to speed quickly on advanced features like multi-click attribution and API integrations.

Agencies on Pro and Elite plans receive dedicated onboarding assistance, scheduled training sessions, and priority ticket handling to ensure you’re never left waiting when optimizing large-scale campaigns.

External Reviews and Ratings

Across G2 and Capterra, WhatConverts maintains an average rating above 4.5 stars. Users praise its ease of use, rich reporting, and excellent ROI visibility. One PPC manager noted that switching to WhatConverts boosted lead tracking accuracy by 35%.

Some feedback mentions the initial setup complexity for DNI scripts and custom APIs. The WhatConverts team has addressed this by providing detailed setup guides and dedicated support for technical implementations.

Educational Resources and Community

WhatConverts supports its users with a robust blog featuring deep-dive articles on call tracking best practices, conversion attribution, and lead qualification strategies. Monthly webinars cover new feature releases and real-world case studies. A private user forum connects marketers to share tips and troubleshoot together.

Conclusion

When evaluating call tracking companies, you need a partner that captures all lead types, integrates with your existing stack, and delivers insights that move the needle. WhatConverts ticks every box—from dynamic number insertion to custom reporting and multi-click attribution.

If you’re ready to prove and grow your marketing ROI, Try WhatConverts Free for 14 days Today.