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What Is Adriel?

Adriel is a robust data integration and visualization platform designed specifically for digital marketing teams in enterprises, agencies, and SMBs. My goal with Adriel was to centralize every fragment of marketing data—whether from paid ad channels, analytics tools, or CRM systems—into one unified dashboard. No more toggling between spreadsheets or juggling multiple APIs: Adriel automates data collection, normalization, and reporting so you can focus on strategy and creativity instead of data wrangling.

Key use-cases include:

• Building a single source of truth for all marketing metrics.
• Automatically generating white-labeled dashboards and PDF reports for clients.
• Setting real-time KPI alerts to ensure budgets are always allocated optimally.
• Leveraging AI-powered insights to refine ad creatives and bid strategies.

Features

Adriel comes loaded with an arsenal of features designed to streamline your entire AdOps workflow. Here’s a deeper dive into what makes this platform a game-changer:

Extensive Data Integration

With one of the largest connector libraries on the market—650+ sources—Adriel lets me assemble my single source of truth in minutes, without writing a single line of code.

• Pull data from Google Ads, Facebook Ads, TikTok, LinkedIn, Snapchat, and more.
• Import analytics from Google Analytics, Adobe Analytics, Mixpanel, and beyond.
• Seamlessly connect CRM systems like Salesforce, HubSpot, and custom SQL databases.

Automated Data Processing & Normalization

Once connected, Adriel automatically ingests every available dimension and metric via each API, normalizes the data, and displays unified metrics across your entire media mix.

• No more manual data cleaning or column matching.
• Consistent naming conventions and metric definitions.
• Automated refresh schedules keep your dashboards up to date.

Interactive Dashboards & White-Label Reporting

Design, customize, and share beautiful dashboards in minutes—complete with your branding or your client’s brand.

• Drag-and-drop widgets, charts, tables, and maps.
• Pre-built templates for Marketing, PPC, SEO, and Analytics.
• One-click PDF export, branded with logos and color schemes.

Custom Metrics & Breakdowns

If off-the-shelf metrics aren’t enough, I can define custom formulas, breakdowns, and KPIs to match any business requirement.

• Create ROI, ROAS, LTV, and pipeline velocity metrics.
• Segment performance by geo, device, audience, and creative.
• Leverage our onboarding team for hands-on assistance.

Real-Time Alarms & Alerts

Adriel’s monitoring engine runs around the clock, watching key metrics and instantly notifying me if budgets are overspending or KPIs slip.

• Set thresholds for cost per acquisition, spend, conversion rate, and more.
• Receive Slack, email, or SMS notifications.
• Quickly pause or reallocate budgets directly from the alert.

Marketing Mix Optimizer

Group campaigns across channels and let Adriel’s AI-driven optimizer allocate budget where it delivers the highest ROI.

• Define overall budget caps and KPI goals.
• Automatic rebalancing based on performance shifts.
• Detailed spend recommendations for each channel.

AI-Powered AdGen Suite

From copy to creative, Adriel’s AI generates fresh ads in seconds, then deploys them across platforms without leaving the dashboard.

• Creative Image Generator: produce multiple image variants from a single upload.
• Ad Copy Generator: analyze your website and craft high-converting headlines and descriptions.
• Direct launch: publish Google Search, Display, Facebook, Instagram, and more in a few clicks.

DataStream ETL & Destinations

Need raw data elsewhere? Adriel exports harmonized data to your destination of choice—Google Sheets, cloud databases, or BI tools like Looker and Tableau.

• No-code connectors for 650+ sources and 10+ destinations.
• Scheduled or on-demand exports.
• Clean, business-ready datasets for bespoke analysis.

Collaboration & Security

Invite team members with granular access controls, track changes, and ensure compliance with enterprise-grade security standards.

• User roles: viewer, editor, admin.
• SSO, SFTP, SOC 2 compliance, and data encryption.
• Audit logs and change tracking.

Dedicated Onboarding & Success Team

From the moment I signed up, Adriel’s engineers guided me through setup, connector selection, and dashboard building—then stayed on call to ensure I hit my goals.

• 2- to 6-week white-glove onboarding (plan-dependent).
• Ongoing quarterly and monthly check-ins.
• Priority feature development requests for Enterprise clients.

Pricing

Whether you’re a small startup or a global agency, there’s a plan that fits your needs and budget. Here’s how Adriel’s pricing breaks down:

Starter

• Price: Starting at $500/month
• Best for: Small teams seeking centralized marketing data management and reporting
• Includes:
  • Advanced and flexible connectors
  • Access to template library
  • 5 dashboards and 25+ ad accounts
  • Up to 5 users
  • AI Agent & goal pacing
  • 2-week onboarding

Professional

• Price: Starting at $1,500/month
• Best for: Medium-sized teams running diverse marketing operations
• Includes everything in Starter, plus:
  • Custom connectors
  • Unlimited dashboards
  • 100+ ad accounts
  • Up to 20 users
  • 100 AI insight credits/month
  • Security & compliance reviews
  • SFTP & KPI alerts
  • AdGen AI
  • Dedicated customer success manager
  • 6-week white-glove onboarding

Enterprise

• Price: Custom
• Best for: Large, global teams with complex data needs
• Includes everything in Professional, plus:
  • 250+ ad accounts
  • Unlimited users
  • 300 AI insight credits/month
  • Multi-currency capabilities
  • White-label URL
  • Priority feature development & early access
  • Dedicated CSM & product consultant
  • Monthly CSM meetings
  • Customized onboarding

Benefits to the User (Value for Money)

Choosing Adriel isn’t just about centralizing data—it’s about maximizing ROI, cutting waste, and unlocking your team’s full potential. Here’s where the value really shines:

• Massive Time Savings: I cut over 45 hours per week on manual reporting. No more spreadsheet Hell.
• Data-Driven Decisions: Real-time dashboards and alerts let me pivot budgets in minutes, not days.
• One-Stop AdOps Stack: From ETL to launch, I handle everything in one place, reducing tool sprawl and subscription costs.
• Superior Collaboration: Custom roles and white-label reports keep clients happy and teams aligned.
• Risk-Free Trial: Try Adriel Free for 7 days Today and see the ROI before investing a dime.

Customer Support

Adriel’s support team is incredibly responsive. I’ve reached out at odd hours via email and live chat, and their engineers typically reply within minutes, if not seconds. They’re well-versed in both technical setup and best-practice reporting, so they help solve problems rather than just logging tickets.

Beyond chat and email, Adriel also offers phone support for Professional and Enterprise plans, ensuring I always have a real person to speak with when deadlines are looming. Their comprehensive knowledge base and video tutorials make self-service a breeze, too, but I’ve found their 1:1 onboarding far too valuable to skip.

External Reviews and Ratings

On G2, Adriel scores an impressive 4.7 out of 5 stars, with users praising its intuitive UI and robust connector library. Reviewers commonly highlight:

• “Seamless integrations and real-time metrics.”
• “Saved us dozens of hours each month.”
• “AI AdGen is a total game-changer for creative testing.”

Some criticisms include occasional latency on very large datasets and a learning curve for advanced custom metrics. The Adriel team is actively addressing these by optimizing backend performance and releasing new tutorial content. Their regular feature releases also show they listen and adapt quickly.

Educational Resources and Community

Adriel offers an extensive resource library, including:

• Official blog with deep dives on marketing analytics best practices.
• Video tutorials and webinars covering every feature from connector setup to AI optimization.
• Comprehensive documentation, including API references and data schema guides.
• An active Slack community where users share templates, ask questions, and showcase clever use cases.
• Monthly virtual meetups with product roadmaps and Q&A sessions hosted by the Adriel team.

Conclusion

After exploring every nook and cranny of this platform, it’s clear Adriel delivers on its promise: centralized data, crystal-clear insights, and lightning-fast reporting—all without the headache of manual ETL or spreadsheet maintenance. By offering an unbeatable Try Adriel Free for 7 days Today trial, you can experience firsthand how much time and money you’ll save.

If you’re ready to elevate your digital marketing game, eliminate tool sprawl, and make data-driven decisions with confidence, Adriel is exactly what you need. Try it now and start growing smarter—don’t wait any longer to unlock your team’s full potential.

Try Adriel Free for 7 days Today