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What Is Omnisend?

Omnisend is an all-in-one marketing automation solution built specifically for ecommerce brands. It seamlessly combines email, SMS, and web push notifications so you can engage shoppers at every step of their journey. Whether you’re sending a welcome series, recovering abandoned carts, or rolling out flash sales, Omnisend centralizes your campaigns on an intuitive platform designed to drive conversions.

Use cases include:

• Welcoming new subscribers with a branded email + SMS sequence.
• Reaching out to customers who left items in their cart.
• Launching seasonal promotions with integrated push notifications.
• Segmenting audiences based on browsing and purchase behavior.

Features

Omnisend packs a robust feature set under one roof. Here’s a deep dive into what makes it stand out—and how each tool can supercharge your marketing efforts.

Seamless Email & SMS Integration

Deliver coordinated messages across email and SMS without juggling multiple platforms.

• Create unified campaigns in a single workflow builder.
• Customize each channel’s content for maximum engagement.
• Leverage SMS when open rates matter most—like flash sales.

Pre-Built Automations

Save hours of setup time with ready-to-go workflows that target customers at key moments.

• Welcome Series: Introduce your brand and drive first purchases.
• Abandoned Cart Recovery: Recover up to 15% of lost sales by nudging shoppers.
• Browse Abandonment: Re-engage visitors who viewed products but didn’t add to cart.
• Post-Purchase Follow-up: Increase repeat purchases with cross-sell recommendations.

100% Customizable Templates

Choose from over 250 professionally designed email layouts and landing pages.

• Drag-and-drop editor—no coding required.
• Fully brandable to match your store’s look and feel.
• Mobile-responsive by default, ensuring a seamless user experience.

Advanced Segmentation & Personalization

Target the right audience with real-time segments based on shopper behavior.

• Segment by purchase history, campaign engagement, and site activity.
• Send hyper-personalized product recommendations.
• Boost open rates by tailoring subject lines with dynamic tags.

Pop-Ups, Signup Forms & Landing Pages

Capture leads at every touchpoint using customizable on-site tools.

• Exit-intent pop-ups to grow your list before visitors leave.
• Embedded and slide-in forms to fit any site design.
• Dedicated landing pages for promotions, events, and lead magnets.

Comprehensive Reporting & A/B Testing

Measure performance and optimize campaigns with ease.

• In-depth metrics for email, SMS, and push channels.
• Test subject lines, send times, and templates to maximize results.
• Visual charts that make insights actionable at a glance.

Pricing

Omnisend offers flexible plans to match businesses of all sizes. Below is a breakdown of each tier, along with who it’s best for and the standout inclusions. When you’re ready to save big, remember to claim your Get 30% OFF with Omnisend’s Quartely Plans.

Standard Plan – $11.20/mo (Paid 3 Months Upfront)

• Best for growing and medium-sized businesses focused on email marketing.
• Includes 500 contacts and 6,000 emails per month.
• SMS credit: $1 in free SMS, unlimited web push.
• 24/7 priority support and optional success manager (from $400).

Pro Plan – $41.30/mo (Paid 3 Months Upfront)

• Ideal for high-volume senders needing extra SMS power.
• Supports 2,500 contacts with unlimited emails.
• Global SMS and unlimited web push notifications.
• Advanced reporting, product recommender, and $41.30 SMS credit bonus.
• 24/7 priority support and success manager options.

Custom Pricing

• Tailored for enterprises with large contact lists or unique requirements.
• Unlimited contacts and emails, global SMS, web push.
• Dedicated 24/7 support, success manager, advanced reporting.
• Free migration and onboarding assistance to get you up and running quickly.

Want to dive into the full pricing page and pick the plan that fits? Explore Omnisend’s pricing details here and be sure to apply your Get 30% OFF with Omnisend’s Quartely Plans.

Benefits to the User (Value for Money)

Investing in Omnisend delivers tangible returns. Here’s what you gain:

• Time Savings through Automation: Pre-built workflows handle routine messaging, freeing you to focus on strategy rather than manual sends.
• Higher Engagement: Integrated email, SMS, and push reach shoppers on their preferred channel, boosting open and click-through rates.
• Improved ROI: Abandoned cart recovery and personalized recommendations help reclaim lost revenue and increase average order value.
• Scalability: As your list grows, you never outgrow the platform—plans scale with your business needs.
• Data-Driven Decisions: Robust analytics empower you to refine campaigns, maximize performance, and demonstrate clear ROI to stakeholders.

Customer Support

Omnisend’s support team is renowned for its responsiveness and expertise. Whether you have a quick question or need hands-on guidance, you’ll find help via live chat or email 24/7. Many users rave about the near-instant replies and step-by-step solutions offered by support reps who truly understand ecommerce marketing nuances.

For enterprises and high-volume accounts, Omnisend goes a step further by providing a dedicated success manager. This expert partner assists with strategy, onboarding, and custom integrations—ensuring you hit the ground running and continuously optimize your campaigns.

External Reviews and Ratings

Omnisend consistently ranks highly on review platforms:

• G2: 4.7/5 stars—praised for its ease of use and powerful automation features.
• Capterra: 4.8/5 stars—users highlight the intuitive interface and responsive support.

Positive Feedback:

• “The pre-built workflows saved us days of work—I saw a 20% lift in recovered carts the first week.”
• “Combining email and SMS in one tool has been a game-changer for our holiday campaigns.”

Constructive Criticism:

• Some users mention a slight learning curve when first exploring advanced segmentation—Omnisend has responded by adding more guided tutorials and in-platform tips.
• A few marketers have requested deeper API customization; the product team is actively expanding developer docs and endpoints in upcoming releases.

Educational Resources and Community

Omnisend offers a wealth of learning materials to help you master the platform:

• Official Blog: Regular articles on email best practices, SMS compliance, and ecommerce trends.
• Video Tutorials: Step-by-step guides covering workflow setup, template design, and reporting.
• Help Center Documentation: Comprehensive articles and FAQs for every feature.
• User Community Forum: Peer-to-peer support, tips, and success stories shared by fellow ecommerce professionals.

Whether you’re just starting or looking to refine advanced strategies, these resources ensure you get the most out of your investment.

Conclusion

After exploring every angle—features, pricing, customer support, and real-user feedback—it’s clear that Omnisend stands out as a top choice for ecommerce marketers. The integrated email and SMS suite, combined with powerful automation and segmentation, delivers exceptional value. Best of all, right now you can Get 30% OFF with Omnisend’s Quartely Plans, making this the perfect time to elevate your campaigns without the premium price tag.

Ready to transform your marketing and boost sales? Get 30% OFF with Omnisend’s Quartely Plans at Omnisend and watch your engagement—and revenue—soar.