The world of sms marketing is transforming how ecommerce brands connect with customers. Short, timely messages land directly in your audience’s hands, driving engagement, boosting conversions, and delivering an average 34x ROI. With Postscript, you can grow your list faster, send personalized messages at scale, and make SMS your #1 revenue channel.

Why SMS Marketing is the Key to Ecommerce Growth

sms marketing reaches shoppers with 98% open rates and immediate visibility. Unlike email, text messages cut through the noise—no spam folders, no lengthy subject lines. Promotional alerts, back-in-stock notices, and order updates keep customers engaged at every stage of their journey. When done right, these real-time interactions drive repeat purchases and create loyal brand advocates.

Building Your Subscriber List Fast

Acquiring subscribers is the foundation of successful sms marketing. Postscript offers world-class tools to triple your list growth:

• Desktop & Mobile Popups: Customize popups with incentives, timing, and placement to capture new phone numbers and emails without disrupting the shopping experience.
• Text-to-Join Keywords: Share unique keywords across marketing channels to track opt-ins and revenue from each source.
• Checkout Collection: Add SMS opt-ins on Shopify, Recharge, Carthook, or custom checkout pages to capture high-intent subscribers at the point of sale.
• Landing Page & Opt-In Form: Create standalone pages optimized for mobile and desktop to drive sign-ups from emails, social posts, or ads.
• QR Codes: Turn product packaging and in-store displays into SMS sign-up opportunities by placing scannable codes at every touchpoint.
• Back in Stock Automation: Engage shoppers when their desired items are restocked, capturing subscribers exactly when they’re ready to buy.

Crafting Personalized Campaigns

Segmentation and automation are the cornerstones of effective sms marketing. Postscript lets you send the right message, to the right person, at the right time:

Segmentation & Targeting

Fine-tune audiences using more than 45 filters, including purchase history, geographic location, and on-site behavior. Deliver hyper-relevant offers to drive higher clickthrough and conversion rates.

Automation & Flow Builder

Create complex, multi-step flows with an intuitive drag-and-drop builder. Trigger messages based on over 65 events—abandoned carts, order updates, price drops, and more—and use over 85 filters to tailor content to each subscriber’s journey.

Unlocking Revenue with AI-Powered SMS

Postscript AI takes sms marketing to the next level by:

• Learning Your Brand Voice: Train the model on your unique tone with checkpoints to review and refine AI-generated copy.
• Optimizing Campaigns: Test thousands of variants in minutes to boost revenue by an average of 20% on key flows.
• Proactive Shopping Assistance: Deploy an AI-powered assistant that interacts with customers over SMS, guiding them to the perfect product in your brand’s voice.

Compliance & Best Practices

Maintaining compliance is non-negotiable in sms marketing. Postscript’s deep legal expertise and leadership in the Ecommerce Innovation Alliance ensure your campaigns meet all TCPA and CTIA requirements, protecting you from costly fines and lawsuits.

Measuring Success with Analytics

Data-driven insights power continuous improvement. Postscript’s dedicated dashboards highlight campaign performance, subscriber growth, revenue attribution, and more—so you can refine your strategy and maximize ROI.

Getting Started

Ready to boost your ecommerce sales with sms marketing? Try Postscript Free for 30 days Today and unlock the full revenue potential of SMS as your top revenue channel.