Are you searching for a comprehensive guide to sms marketing? You’ve come to the right place. When it comes to seamless integration of email and text messaging automation, Omnisend stands out as a leader. With its intuitive interface and robust feature set, Omnisend empowers ecommerce brands to drive more sales, recover abandoned carts, and engage customers around the clock. Ready to see it in action? Get Started with Omnisend for Free Today and transform your marketing strategy.

As someone who’s tested countless tools, I know how crucial reliable automation is for growing an online store. Omnisend has earned trust from thousands of merchants, delivering real results without overwhelming complexity. Whether you’re just launching or scaling fast, this platform makes sms marketing and email campaigns feel effortless—and profitable.

What is Omnisend and SMS marketing automation?

Omnisend is a marketing automation platform built for ecommerce brands, specializing in sms marketing and email campaigns. It unifies both channels under one roof, allowing you to engage shoppers wherever they are. From crafting beautiful templates to setting up pre-built workflows, Omnisend handles the heavy lifting so you can focus on growing your business.

Omnisend Overview: Elevating sms marketing and email engagement

Founded to solve the fragmented world of ecommerce communications, Omnisend’s mission is to make multichannel marketing so reliable it feels “boring.” What does that mean? You get a powerful, intuitive platform that works without daily tinkering. Since its launch, Omnisend has grown exponentially—integrating with over 160 ecommerce tools, serving thousands of businesses, and processing billions of messages every year.

With a combination of pre-built automations, real-time segmentation, and a full library of 250+ templates, Omnisend ensures you’re always sending the right message at the right time. And with 24/7 chat support, you’ll never feel stuck.

Pros and Cons of Omnisend’s sms marketing platform

Pros: Effortless multichannel automation that saves time and scales with your shop.

Pros: Real-time segmentation for highly targeted sms marketing and email blasts.

Pros: Hundreds of ready-made templates and workflows, from welcome series to abandoned cart.

Pros: 160+ integrations, syncing all your data into one place.

Pros: Unlimited web push notifications included with every plan.

Pros: 24/7 live chat and email support to help whenever you need it.

Cons: SMS credits are priced per use, which can add up for high-volume senders.

Cons: Some advanced features require Pro plan or additional success manager fees.

Features of Omnisend’s sms marketing tools

Omnisend combines essential features to drive revenue through both email and sms marketing. Dive into the highlights below:

Email & SMS Campaign Builder

Create on-brand messages with a drag-and-drop editor and fully customizable templates. Then send via email or SMS—or both.

• Responsive designs that look great on any device
• Merge tags for personalized greetings and order details
• Scheduling and A/B testing to optimize send times

Pre-built Automations

Launch workflows in minutes instead of hours. Automations cover every stage of the customer journey:

• Welcome series to introduce new subscribers
• Abandoned cart recovery to recapture lost sales
• Post-purchase and cross-sell sequences

Real-time Audience Segmentation

Group contacts based on behavior, purchase history, location, and more. Segments update automatically as new data arrives.

Integrations & Data Sync

Connect instantly with Shopify, BigCommerce, WooCommerce, and 160+ other tools—no coding required.

Reporting & Analytics

Track revenue, open rates, click-throughs, and ROI for both email and SMS campaigns in one dashboard.

Omnisend Pricing

Choose the right plan for your business size and messaging volume.

Standard

Price: $11.20/mo (billed 3 months upfront)

Ideal for growing and medium-sized stores focused on email marketing.

• 500 contacts, 6,000 emails per month
• SMS marketing credit: $1 free each month
• Unlimited web push notifications
• 24/7 priority support

Pro

Price: $41.30/mo (billed 3 months upfront)

Designed for high-volume senders needing extra SMS power.

• 2,500 contacts, unlimited emails
• Global SMS credit and unlimited web push
• Advanced reporting and product recommender
• Success manager available (additional fee)

Custom Pricing

Contact sales for tailored plans that include free migration, onboarding assistance, and enterprise-level support.

Omnisend Is Best For

Whether you’re a small startup or an established brand, Omnisend’s flexibility makes it a top choice.

Small to Medium Ecommerce Businesses

Benefit from pre-built workflows and affordable entry-level pricing to kickstart your sms marketing efforts.

High-Volume Sellers

Get unlimited emails and global SMS credits to reach thousands of customers daily without hiccups.

Enterprise Brands

Scale with custom solutions, dedicated success managers, and advanced reporting for multi-channel campaigns.

Benefits of Using Omnisend

• Unified platform for both email and SMS reduces tool clutter.
• Pre-built automations save hours of setup time.
• Real-time segmentation boosts open rates and conversions.
• Seamless integrations keep your customer data in sync.
• Mobile-optimized messages reach shoppers on the go.
• Detailed performance reports help you refine campaigns.

Customer Support

Omnisend provides 24/7 live chat and email support to answer your questions whenever they arise. Their expert team can guide you through setup, troubleshooting, and campaign optimization.

For larger accounts, priority support and a dedicated success manager ensure you get personalized assistance. No matter your plan, Omnisend’s resources make you feel supported every step of the way.

External Reviews and Ratings

Merchants consistently praise Omnisend for its ease of use and reliable deliverability. On G2, it holds a 4.6/5 average rating, with users highlighting the seamless SMS integration and robust template library.

Some feedback notes the per-credit SMS pricing as a consideration for very high-volume campaigns. Omnisend addresses this by offering generous credits in the Pro plan and custom packages for enterprises, ensuring costs remain predictable.

Educational Resources and Community

Get the most out of your campaigns with Omnisend’s blog, how-to guides, and video tutorials. Regular webinars cover advanced tactics from list building to A/B testing. Plus, an active user community shares templates, workflow ideas, and best practices in the official forum.

Conclusion

In the world of ecommerce, effective sms marketing combined with email automation is a game-changer. Omnisend delivers an intuitive, all-in-one solution that streamlines your workflows, boosts engagement, and drives revenue—without the usual headaches. Ready to elevate your marketing? Get Started with Omnisend for Free Today and experience the power of truly integrated campaigns.

Get Started with Omnisend for Free Today