Searching for the ultimate guide to advertise on Bing? You just landed on the right page. When I first explored ways to broaden my PPC reach beyond Google, I discovered Diginius as a game-changing ally. In this guide, I’ll walk you through everything you need to know about how to advertise on Bing effectively and show why Diginius is the platform I trust to turn clicks into conversions.

You might be wondering if Bing Ads are worth your time or if managing another PPC channel will drain your resources. I faced the same questions. Diginius has been around for years, empowering agencies and in-house teams to unify reporting, optimise ad spend, and drive scalable growth. Today, you can Try Diginius Free for 14 days Today and see how easy it is to lift your campaign performance on Microsoft Advertising.

What is Diginius?

Diginius is a unified digital marketing platform designed to streamline PPC reporting, analytics, and optimisation across Google, Microsoft, Facebook, LinkedIn, and more. It consolidates data feeds from all your marketing channels into a single dashboard, so you can quickly identify which campaigns are driving the best ROI. Whether you’re looking to advertise on Bing or scale multi-channel campaigns for clients, Diginius provides the insights you need to make data-driven decisions.

At its core, Diginius is built for digital marketing agencies and in-house teams that demand transparency, automation, and performance. From automated email reports to a white-label data management suite, it addresses key pain points like fragmented reporting, unclear budget allocation, and manual analysis.

Diginius Overview

I first heard about Diginius at an industry conference where their team showcased a live demo of the Insight Software. Founded by PPC veterans, their mission was clear: bring all your digital marketing metrics under one roof and eliminate the headache of toggling between platforms. Since its launch, Diginius has grown from a niche reporting tool to a full-featured sales and marketing platform trusted by agencies worldwide.

Over the years, Diginius has hit several milestones: partnering with Microsoft as an official partner, expanding integrations to cover every major ad network, and launching training courses to upskill marketers in PPC best practices. Today, they serve hundreds of agencies and enterprise clients, helping them improve performance, demonstrate value, and foster trusting client relationships.

Pros and Cons

Pros:

Unified Reporting: View Google, Microsoft, Facebook, LinkedIn, SEO, and lead data in one intuitive dashboard.

Automated Email Reports: Schedule and send customised reports to stakeholders without manual effort.

White-Label Capability: Present reports and dashboards under your brand, fostering client trust.

Lead Intelligence: Identify high-value leads, track behaviour, and nurture them through the funnel.

PPC Training Courses: Gain in-depth knowledge on optimising Bing Ads and other channels.

Scalability: Manage multi-client campaigns seamlessly, with user limits that grow with your agency.

Cons:

Setup and integration can take time if you have a complex tech stack or custom data sources.

Users new to unified dashboards may face a learning curve when exploring all features.

Features

Diginius Insight Software offers a robust suite of features that empower you to advertise on Bing and other channels with confidence. Below are the standout capabilities:

Automated Reporting & Analysis

Consolidate key metrics and deliver actionable insights to stakeholders.

• Organic traffic, Paid Search, SEO, Social, Lead Intelligence in one report
• Automate and schedule email distributions
• Create a single source of truth by reconciling data

Advertising Insights

Gain visibility into omni-channel performance, spend, and ROI.

• Aggregate campaign performance across Google, Microsoft, Facebook, LinkedIn
• Analyse key metrics like CPA, ROAS, conversion rate
• Optimise budget allocation to highest-performing channels

SEO Management

Monitor website health and organic search performance.

• Identify site errors with SEO site health tool
• Track organic keyword rankings and competitor landscape
• Understand organic reach and growth potential

Lead Intelligence

Identify, prioritise, and nurture high-value leads.

• Track visitor behaviour and engagement
• Access company and contact databases for outreach
• Generate tailored warm messaging to drive higher conversions

Diginius Pricing

Diginius offers flexible plans to suit different business sizes and needs. Whether you’re an independent agency or an enterprise team, there’s a plan to help you advertise on Bing and beyond.

Essential

Price: $75/mo
Ideal for small teams or freelancers starting with multi-channel reporting.

• 2 Users
• Unlimited Integrations
• 25 SEO Keywords
• 10 Lead Intelligence leads/week
• Email Support

Pro

Price: $250/mo
Perfect for growing agencies demanding deeper SEO and lead insights.

• 5 Users
• 500 SEO Keywords
• 50 Lead Intelligence leads/week
• Customer Success Rep
• Microsoft Ads Account Creation

Core

Price: $500/mo
Designed for established agencies with high-volume reporting needs.

• 10 Users
• 1,000 SEO Keywords
• 100 Lead Intelligence leads/week
• Dedicated Customer Success Rep

Business

Contact Sales for custom pricing. Ideal for enterprises requiring unlimited scale and bespoke features.

Diginius Is Best For

Whether you’re just dipping your toes into Microsoft Advertising or managing campaigns for dozens of clients, Diginius excels across audiences:

Digital Marketing Agencies

Streamline multi-client PPC management, white-label reporting, and foster transparency with clients. The Agency Pricing plan at $25/user/month gives you complete control.

In-House Marketing Teams

Consolidate your SEO, paid, social, and lead data into one dashboard. Automate reports and free up your team to focus on strategy, not spreadsheets.

Consultants & Freelancers

Access powerful analytics and lead intelligence without a hefty price tag. Start with the Essential plan and scale up as you win more clients.

Benefits of Using Diginius

• Time Savings: Automate data pulls and email reports, eliminating manual work.
• Improved ROI: Allocate budgets to the channels that drive the best performance.
• Data-Driven Decisions: Reconcile disparate data sources into one source of truth.
• Scalability: Seamlessly manage multiple clients and campaigns without added complexity.
• White-Label Reporting: Strengthen client relationships with branded dashboards.
• Enhanced Lead Nurturing: Identify high-value prospects and tailor outreach for higher conversions.

Customer Support

Diginius prides itself on responsive support. Email inquiries are typically answered within a few hours, and Pro and Core plan users have dedicated customer success representatives to guide onboarding and troubleshooting.

Whether you need help configuring data feeds, creating custom dashboards, or understanding advanced PPC insights, the Diginius support team is available via email, live chat, and scheduled calls to ensure you get the most from the platform.

External Reviews and Ratings

Agencies and in-house teams consistently praise Diginius for its intuitive interface and comprehensive reporting. Many highlight how the platform cut their report-preparation time in half, enabling them to focus on strategy. A recurring compliment is how easily Diginius integrates with Google Ads and Microsoft Advertising, giving full visibility into omni-channel performance.

Some users note a slight learning curve when first exploring advanced features, but they quickly overcome it thanks to the extensive help center and video tutorials. A few have requested deeper customisation on certain widgets, and Diginius continues to update the platform in response to user feedback.

Educational Resources and Community

Diginius maintains an active blog with PPC best practices, case studies, and detailed how-tos on optimising Bing Ads. They host regular webinars on topics like budget allocation, bid strategies, and campaign scaling. Community forums allow users to share tips, ask questions, and connect with Diginius experts.

Additionally, the PPC training courses cover everything from fundamentals to advanced Microsoft Advertising tactics. These resources ensure you’ll have the knowledge to launch, optimise, and scale your campaigns effectively.

Conclusion

If you’re serious about expanding your advertising reach and learning how to advertise on Bing like a pro, you need a platform that unifies your data, automates reporting, and provides actionable insights. Diginius delivers on all fronts, empowering agencies and marketers to scale with confidence.

Ready to streamline your PPC management and boost your ROI? Try Diginius Free for 14 days Today and see firsthand how unified reporting, lead intelligence, and multi-channel analytics can transform your campaigns.