Searching for the ultimate guide to marketing software? You just landed on the right page. I know how overwhelming it can be to sift through endless solutions, only to wonder if they deliver on their promises. Thankfully, Brevo has been transforming how businesses engage customers with AI-powered multichannel campaigns. Get Started with Brevo for Free Today(Send 300 emails/day for FREE).

You’re juggling email, SMS, WhatsApp, chat, and CRM, and you need a platform that unifies it all. Brevo has earned accolades for its intuitive design and robust AI-driven features, serving thousands of marketers worldwide since its launch. And right now, you can start sending 300 emails a day at no cost—no credit card required.

What is Brevo marketing software?

Brevo is an all-in-one marketing software platform that combines email marketing, automation, CRM, and messaging APIs into a single solution. Designed for teams of all sizes, it leverages AI-powered features to streamline campaign creation, customer data management, and multichannel messaging.

Brevo Overview

Founded with a mission to simplify digital marketing, Brevo has grown rapidly since its inception. The team recognized the fragmentation in marketing tools and set out to build a unified solution that empowers businesses to engage customers smarter and faster. Over the years, Brevo has added advanced AI agents (Aura), predictive sending, and deep analytics, earning praise from startups and enterprises alike.

The journey began with email marketing, and today the platform spans SMS, WhatsApp, chat, and CRM. With a customer-first philosophy, Brevo constantly iterates features based on user feedback, ensuring the product evolves to meet modern marketing needs.

Pros and Cons

Pro: AI-driven content creation speeds up campaign development and maintains consistent brand voice.

Pro: Multichannel support (email, SMS, WhatsApp, chat) enables reaching customers on their preferred channel.

Pro: All-in-one platform reduces tool sprawl and centralizes customer data for better insights.

Pro: Drag-and-drop email and landing page editors lower the barrier for non-technical users.

Pro: Predictive sending feature optimizes send times for higher engagement.

Pro: Scalable pricing plans including a generous free tier for up to 300 emails/day.

Cons: Some advanced automation workflows require the Business plan.

Cons: Limited daily sending cap on the free plan may not suit high-volume senders.

Features

Brevo’s core features are designed to cover every aspect of modern customer engagement and data management.

AI-Driven Email Marketing

Leverage Aura AI to draft, proofread, and optimize email content. Key benefits include:

• Automated subject line and preview text suggestions.
• Smart segmentation to target the right audience.
• Predictive send time based on individual subscriber behavior.

SMS & WhatsApp Campaigns

Reach customers with timely SMS and WhatsApp messages. Features include:

• Personalized messaging with dynamic fields.
• Opt-in management and compliance tools.
• Delivery and read-rate analytics to refine strategy.

Drag & Drop Editors

Create responsive emails and landing pages without coding:

• Fully customizable templates.
• Real-time preview across devices.
• Reusable content blocks for consistency.

Marketing Automation

Build complex workflows that trigger based on user actions:

• Welcome series, cart abandonment, re-engagement flows.
• Advanced conditional splits and A/B testing.
• Integration with external CRMs and e-commerce platforms.

CRM & Pipeline Management

Manage contacts and deals in one place:

• Drag-and-drop pipelines for deals.
• Contact enrichment powered by Aura AI.
• Meeting scheduling and call recordings.

Conversations & Chatbots

Offer real-time customer support:

• Universal inbox for email, chat, social messages.
• AI-generated chat summaries and saved replies.
• Customizable chatbots for lead capture.

Customer Data Platform

Unify and analyze customer data:

• Multi-table data model for complex data relationships.
• Scoring library for predictive insights.
• Business intelligence dashboards for in-depth analytics.

Messaging API

Automate transactional messages at scale:

• Email, SMS, and WhatsApp APIs.
• Inbound parsing for segmentation.
• CMS and webhook integrations for seamless workflows.

Brevo Pricing

Flexible plans cater to businesses at every stage, from solopreneurs to enterprises.

Free Plan

Cost: $0/month – Ideal for testing the platform and startups on a budget.

• 300 emails/day
• Drag & drop editor and templates
• Email, SMS & WhatsApp campaigns
• Community support

Starter Plan

Cost: from $9/month – Perfect for growing teams needing more emails and support.

• 5,000 emails/month
• No daily sending limit
• 24/7 email support
• Basic reporting & analytics

Business Plan

Cost: from $18/month – Designed for marketers requiring automation and advanced features.

• 5,000+ emails/month
• Marketing automation and predictive sending
• Advanced statistics and A/B testing
• Landing pages and multi-user access (add-on)

Enterprise Plan

Custom pricing – Tailored for large organizations with complex needs.

• Unlimited contacts and sends
• Sub-accounts and advanced integrations
• Personalized onboarding and support
• Enterprise-grade security

Brevo Is Best For

Whether you’re a one-person shop or part of a large marketing team, Brevo scales with your needs.

Small Businesses and Startups

Benefit from the free tier to kickstart campaigns and validate your messaging without upfront costs.

Mid-Market Companies

Use automation and AI features on the Business plan to optimize workflows and drive ROI.

Agencies

Manage multiple sub-accounts for clients and deliver branded campaigns efficiently.

Enterprises

Leverage advanced security, custom integrations, and dedicated support to meet strict compliance and scale demands.

Benefits of Brevo marketing software

• Centralized platform for all communication channels saves time and reduces complexity.
• AI-powered content creation and predictive sending improve engagement rates.
• Scalable pricing means you only pay for what you use, starting with a free tier.
• Robust analytics help you measure performance and refine strategies.
• Integrated CRM features ensure you never miss a sales opportunity.
• Reliable API and webhook support for seamless integration with your tech stack.

Customer Support

Brevo’s support team is available around the clock via email for all paid plans and community forums for free users. Response times average under 2 hours for urgent tickets, ensuring minimal interruptions to your campaigns.

Phone support is available on the Business plan, while Enterprise customers receive a dedicated account manager and personalized onboarding, making complex setups smooth and worry-free.

External Reviews and Ratings

Brevo consistently scores above 4.5 stars on major review sites. Users praise its intuitive interface, powerful automation, and AI-driven features. Common positive feedback highlights the ease of creating multichannel campaigns and the value of predictive analytics.

Constructive criticism centers on the free plan’s daily sending cap and the learning curve for advanced automations. However, Brevo addresses these concerns through extensive tutorials and product updates that streamline complex workflows.

Educational Resources and Community

Brevo offers a rich resource library with webinars, tutorials, and an active blog covering best practices in email marketing, SMS strategies, and CRM management. The community forum is a vibrant space for users to exchange tips, templates, and success stories.

The Aura AI assistant also provides in-app guidance, while monthly webinars feature guest experts who share advanced tactics to get the most out of the platform.

Conclusion

Congratulations, you now have a comprehensive guide to AI-powered marketing software and how Brevo can supercharge your campaigns. From email to WhatsApp, chat to CRM, the platform brings all your marketing tools under one roof. Ready to transform your strategies? Get Started with Brevo for Free Today(Send 300 emails/day for FREE) and experience the power of intelligent marketing automation.

Get Started with Brevo for Free Today(Send 300 emails/day for FREE) and begin maximizing your engagement, conversions, and revenue with the ultimate marketing software solution.