Searching for the ultimate guide to automation software? You’ve landed in the right place. In this comprehensive walkthrough, I’ll show you how Kit(formerly ConvertKit) can transform your creator operations, streamline workflows, and help you focus on what truly matters: connecting with your audience and scaling your business.

You’re juggling content creation, email lists, product launches, and community engagement every day—no wonder you’re feeling stretched thin. With years of serving tens of thousands of creators worldwide and recognition for top-tier deliverability, Kit(formerly ConvertKit) delivers intuitive email-first automation that saves you hours of tedious admin. Ready to reclaim your time and boost your impact? Get Started with Kit for Free Today.

What is Kit(formerly ConvertKit)?

Kit(formerly ConvertKit) is an email-first operating system built specifically for creators who want to grow, connect, automate, and monetize—all within one unified platform. It lets you:

• Grow your subscriber list with custom landing pages and opt-in forms
• Connect deeply through personalized, segmented messaging
• Automate workflows with a visual builder that reacts instantly to subscriber actions
• Monetize via digital stores, subscriptions, and paid newsletters

Kit(formerly ConvertKit) Overview

Founded by Nathan Barry in 2013, Kit(formerly ConvertKit) began as a simple email marketing tool for bloggers. Nathan’s mission was clear: give creators the control and clarity they need to connect with audiences—without being bogged down by complex tech or hidden fees.

Over the last decade, Kit(formerly ConvertKit) has grown into an industry-leading creator OS, trusted by over 100,000 creators—from podcasters and writers to course creators and coaches. It earned awards for deliverability and user experience, and continues to evolve with powerful features and apps built specifically to help creators thrive.

Pros and Cons

Pros:

1. Intuitive Visual Automation: Drag-and-drop builder that makes setting up complex journeys simple.

2. Audience Segmentation: Tag subscribers automatically based on actions, allowing highly personalized campaigns.

3. Multi-Channel Monetization: Sell digital products, subscriptions, and paid newsletters without leaving the platform.

4. Scalability: Plans that grow with you—from 0 to 100,000+ subscribers.

5. Creator-First Support: 24/7 chat and email, plus priority support on higher tiers.

6. High Deliverability: Partnership with major ISPs ensures your emails hit the inbox.

Cons:

1. Learning Curve for Advanced Automations: While the visual builder is intuitive, mapping very complex journeys takes practice.

2. Limited Free Plan Features: The free tier covers up to 10,000 subscribers but caps advanced automations.

Features

Kit(formerly ConvertKit) packs essential features to cover every stage of your creator journey. Here’s a closer look:

Visual Automation Builder

Map out subscriber journeys with a clear, drag-and-drop interface.

• Create trigger-based flows reacting to signups, clicks, purchases, and more.
• Branch logic to serve different content based on subscriber behavior.
• Preview the full journey to spot gaps or loops.

Landing Pages & Opt-In Forms

Capture email addresses with high-converting templates.

• Fully customizable designs—no coding required.
• Mobile-responsive layouts to maximize signups.
• Embed forms on any site or share standalone pages.

Segmentation & Tagging

Deliver personalized content by grouping subscribers by interests and actions.

• Automatic tags for link clicks, purchases, and form completions.
• Manual tags for offline events or personal interactions.
• Combine tags and segments to create ultra-targeted lists.

Email Broadcasts & Sequences

Engage regularly with broadcasts and nurture your audience with automated sequences.

• One-off broadcasts for announcements, product launches, and newsletters.
• Drip sequences that onboard new subscribers or onboard course students.
• Pause, edit, or duplicate sequences on the fly.

Monetization Tools

Turn engagement into revenue—all from your dashboard.

• Sell digital downloads and subscriptions directly.
• Paid newsletters with recurring billing built in.
• Integrations with Stripe for seamless checkout.

Kit(formerly ConvertKit) Pricing

With transparent pricing and generous free options, Kit(formerly ConvertKit) scales alongside your growth.

Newsletter Plan (Free)

Price: $0/month. Perfect for new creators testing the waters.

• Up to 10,000 subscribers.
• 1 basic visual automation and 1 email sequence.
• Unlimited landing pages, opt-in forms, and broadcasts.
• Basic tagging, segmentation, and digital product sales.

Creator Plan

Price: $29/month or $25/month billed annually. Best for growing businesses up to 1,000 subscribers.

• Unlimited visual automations and email sequences.
• 2 users and remove Kit branding.
• Free & paid recommendations, apps, RSS campaigns, and polls.
• 24/7 email & chat support.

Creator Pro Plan

Price: $59/month or $50/month billed annually. Ideal for teams needing advanced optimization.

• Unlimited users and advanced A/B testing.
• Facebook custom audiences and newsletter referral system.
• Subscriber engagement scoring and deliverability reporting.
• 24/7 priority support.

Enterprise Plan

Custom pricing for high-volume creators and businesses.

• Dedicated IP, concierge onboarding, and white-glove migration.
• Dedicated growth manager and monthly performance reviews.
• Deliverability consultation and custom subscriber limits.

Kit(formerly ConvertKit) Is Best For

Whether you’re just starting out or scaling to six figures, Kit(formerly ConvertKit) fits your needs.

Bloggers & Writers

Use clean newsletters and RSS campaigns to keep readers hooked on your latest posts.

Course Creators & Coaches

Automate student onboarding and upsells, segmenting by progress and engagement.

Podcasters & Video Creators

Deliver episode drop announcements and exclusive behind-the-scenes content.

Small Business Owners

Combine email marketing with digital product sales and paid subscriptions.

Benefits of Using Kit(formerly ConvertKit)

• Time Savings: Automations handle repetitive tasks so you can focus on creation.
• Higher Engagement: Personalized emails boost open and click-through rates.
• Revenue Growth: Multiple monetization options under one roof.
• Scalability: Plans and features expand as your audience grows.
• Community Support: Active Facebook group, webinars, and tutorials.

Customer Support

Kit(formerly ConvertKit) offers 24/7 email and chat support on most plans. Their team is known for quick response times and in-depth solutions tailored to creator-specific challenges.

Whether you’re troubleshooting an automation flow or fine-tuning your subscriber segments, dedicated support staff guide you through every step. Enterprise customers even receive a dedicated growth manager for proactive strategy reviews.

External Reviews and Ratings

Creators rave about Kit(formerly ConvertKit)’s ease of use, reliability, and powerful automations. Many highlight how simple templates and the visual builder cut their setup time in half, while deliverability rates consistently exceed industry benchmarks.

On the flip side, some users wish advanced features were available on the free plan and note a slight learning curve for mapping very complex automations. Kit’s support resources and community forums mitigate these concerns, helping creators master the platform quickly.

Educational Resources and Community

Kit(formerly ConvertKit) invests heavily in creator success. Their official blog covers email marketing best practices, creator growth strategies, and deliverability tips. You’ll also find:

• Live webinars and on-demand workshops
• Video tutorials and step-by-step guides
• Active Facebook and community forums for peer support
• In-depth case studies showcasing successful automations

Conclusion

In the crowded landscape of automation software, Kit(formerly ConvertKit) stands out as a purpose-built operating system for creators. You get an email-first approach, intuitive visual automations, and monetization tools that grow with you. Ready to streamline your workflows, foster deeper audience connections, and drive sustainable revenue growth? Mid-journey, I encourage you to give it a spin—Get Started with Kit for Free Today and see how much time you’ll reclaim.

Don’t wait any longer—your most efficient, scalable creator business is just a click away. Get Started with Kit for Free Today.