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In this in-depth review, I’ll walk you through everything Kit can do, break down pricing plans, highlight key features and benefits, and show you where to click to claim your discount. Ready to see how easy it is to scale your creator business while saving big? Let’s dive in.

What Is Kit(formerly ConvertKit)?

Kit(formerly ConvertKit) is an email-first operating system built specifically for creators—bloggers, podcasters, coaches, artists, and entrepreneurs who want to grow and monetize their audience. Instead of juggling multiple tools, Kit centralizes everything: subscriber management, email broadcasts, landing pages, automation workflows, and product sales. Whether you’re just starting out or scaling a six-figure business, Kit empowers you to spend less time on admin and more time doing the work you love.

Features

Kit packs a powerful set of features designed to help creators attract new subscribers, build meaningful relationships, automate repetitive tasks, and generate revenue. Below you’ll find a deep dive into each core capability.

Subscriber Management

Keeping your audience organized is crucial. Kit’s tagging and segmentation tools make it simple to categorize subscribers by interests, behavior, or purchase history.

• Advanced Tags & Segments – Create dynamic segments that update automatically based on subscriber actions (clicks, form submissions, purchases).
• Custom Fields – Store unique data points (e.g., favorite topics) to personalize communications.
• Search & Filtering – Quickly find and target specific subscriber groups for tailored campaigns.

Email Campaigns & Broadcasts

From weekly newsletters to announcements and promotions, Kit’s email editor and broadcasting tools give you full control over content and timing.

• Drag-and-Drop Editor – Build beautiful, responsive emails without coding.
• Rich Media Support – Embed images, GIFs, videos, and custom buttons.
• Broadcast Scheduling – Send one-off emails at optimal times or immediately.

Visual Automations

Automations are your secret weapon for scaling. Kit’s intuitive visual builder helps you design customer journeys that react to subscriber behavior.

• Prebuilt Templates – Get started fast with proven automation workflows (welcome series, cart abandonment, product launches).
• Conditional Paths – Branch logic based on opens, clicks, tags, and purchases.
• Real-Time Triggering – Instantly react to subscriber actions with follow-up emails, tag updates, or notifications.

Landing Pages & Forms

Convert visitors into subscribers with beautifully designed landing pages and embeddable forms.

• Customizable Templates – Choose from a variety of templates and tweak colors, fonts, and layouts.
• SEO & Mobile Optimized – Ensure high performance and visibility on search engines.
• Embed Anywhere – Add opt-in forms to your website, blog, or social profiles.

Monetization Tools

Drive revenue directly through your email list with integrated commerce features.

• Digital Product Sales – Sell ebooks, courses, templates, and more with built-in checkout.
• Paid Newsletters & Subscriptions – Charge recurring fees for exclusive content delivered by email.
• Creator Profile – Showcase all your content, products, and links on a dedicated page without coding a website.

Analytics & Reporting

Data-driven creators need insights to optimize performance. Kit offers detailed analytics on:

• Subscriber Growth – Track list size, new subscribers, and unsubscribe rates.
• Email Engagement – Open rates, click-throughs, and revenue attribution.
• Deliverability Metrics – Monitor inbox placement and bounces to maintain high delivery rates.

Pricing

Kit offers flexible plans to suit creators at every stage, from zero-budget hobbyists to enterprise-level authors. Below is a breakdown of each tier and who it’s best for.

Newsletter Plan (Free)

• Price: $0/month
• Subscribers: Up to 10,000
• Includes:
  • 1 basic Visual Automation
  • 1 Email Sequence
  • Unlimited landing pages, opt-in forms, and broadcasts
  • Audience tagging & segmentation
  • Sell digital products & run paid newsletters
  • API access, free recommendations, email support

Ideal for new creators who want to start building their audience without investing in a paid plan.

Creator Plan

• Price: $29/month or $25/month billed annually ($290/year, save $58)
• Subscribers: Up to 1,000
• Includes everything in Newsletter Plan, plus:
  • Unlimited Visual Automations & Email Sequences
  • Remove Kit branding
  • Free & Paid Recommendations, Smart Recommendations, Apps
  • RSS Campaigns, Polls, 24/7 email & chat support

Best for growing creators who need advanced automations and enhanced support.

Creator Pro Plan

• Price: $59/month or $50/month billed annually ($590/year, save $118)
• Subscribers: Up to 1,000
• Includes everything in Creator Plan, plus:
  • Advanced A/B Testing, Facebook Custom Audiences
  • Newsletter Referral System, Edit Links in Sent Broadcasts
  • Subscriber Engagement Scoring, Deliverability Reporting
  • Insights Dashboard, 24/7 priority support

Perfect for professional creators who rely heavily on data-driven optimization and high-touch support.

Enterprise Plan

• Custom pricing based on subscriber count and feature needs
• Includes everything in Creator Pro, plus:
  • Concierge onboarding & white-glove migration
  • Dedicated growth manager & IP address
  • Deliverability consultation & monthly performance reviews

Designed for organizations and top-tier creators requiring personalized services and enterprise-grade support.

Benefits to the User (Value for Money)

• Cost-Effective Scaling: Free tier supports up to 10,000 subscribers—ample runway before upgrading.
• All-in-One Platform: No need for separate tools; email, landing pages, automations, and commerce live under one roof.
• Time Savings: Visual automations and templates reduce manual work, freeing you to focus on content creation.
• Revenue Growth: Integrated sales features and paid newsletters open multiple income streams without extra integrations.
• High Deliverability: Partnerships with mailbox providers and deliverability tools ensure your emails land in the inbox.
• Expert Support: 24/7 email and chat support on paid plans means help is always a click away.
• Community & Resources: Access to official docs, tutorials, and an active user community to learn best practices.

Don’t forget: when you choose an annual plan today, you’ll Get 2 Months Free with Kit annual plans Today—a deal that supercharges your ROI from day one.

Customer Support

Kit takes customer support seriously. Email and live chat support are available around the clock for paid users, ensuring your questions get answered promptly, whether you’re troubleshooting an automation or fine-tuning a broadcast. The support team maintains a rapid response time, with most queries resolved within a few hours.

For those on the free plan, email support is included and monitored daily. If you need step-by-step guidance setting up your first landing page or automating your welcome sequence, comprehensive documentation and tutorial videos are readily available through Kit’s Help Center.

External Reviews and Ratings

Creators and industry experts consistently praise Kit for its user-friendly interface and robust feature set. On G2, Kit holds an average rating of 4.6 out of 5 stars, with reviewers highlighting “intuitive automations” and “excellent deliverability.” TrustRadius users applaud the platform’s all-in-one nature and top-notch customer support.

Some common critiques focus on the subscriber limit on paid plans and occasional UI learning curves when first diving into advanced automations. Kit is actively addressing these concerns—recent updates expanded subscriber thresholds and introduced more in-app tips to flatten the learning curve.

Educational Resources and Community

Kit offers a wealth of educational material to help creators get the most out of their investment. The official blog covers email marketing best practices, case studies, and growth hacks. Video tutorials guide you through everything from setting up your first opt-in form to running a successful paid newsletter.

The community forum and Facebook group are vibrant spaces where creators share templates, automation recipes, and revenue-boosting strategies. Kit also hosts live webinars and Q&A sessions with experts, ensuring you’re never left guessing on how to optimize your campaigns.

Conclusion

After exploring every corner of Kit—its subscriber management, visual automations, landing pages, monetization tools, and generous support resources—it’s clear why so many creators choose this platform to run their businesses. The transparency in pricing, the power of an all-in-one solution, and the proven tools for growth make Kit a standout option.

If you’re ready to scale smarter, save time, and boost revenue, now is the perfect moment to act. Head over to Kit(formerly ConvertKit), pick the annual plan that fits your needs, and Get 2 Months Free with Kit annual plans Today. You won’t find a better deal anywhere—claim it before it’s gone!