If you’ve invested time and budget into mixpanel analytics but still find yourself wrestling with incomplete data, manual queries, and blind spots in user behavior, you’re not alone. Many growth teams hit limitations with legacy tools—sampling thresholds, steep pricing jumps, and fragmented insights. With only one line of code, Amplitude transforms every user click, tap, and conversion into instant answers, so you can stop guessing and start scaling.

Why mixpanel analytics May Leave Gaps

mixpanel analytics offers robust event tracking, but as your product scales, you can run into:

• Data Sampling and Limits: High-volume events get sampled, skewing full-funnel analysis.
• Complex Pricing Tiers: Sudden cost spikes when you exceed user or event thresholds.
• Siloed Insights: Separate tools for experimentation, session replay, and user guidance.
• Slow Queries: Waiting minutes for answers can kill momentum on fast-moving initiatives.

When you’re building for growth, you need a platform that scales seamlessly, surfaces causal insights, and keeps all your data in one place.

Amplitude: A Unified Analytics & Experimentation Platform

Amplitude is the leading digital analytics platform designed to power product-led growth. From in-depth product analytics to experimentation and real-time user guidance, you’ll gain a complete picture of what moves the needle—without stitching together multiple tools. Learn more about how Amplitude can accelerate your roadmap.

Instant Answers with Product Analytics

Turn every user interaction into actionable insights, with features like:

• Behavioral Cohorts: Group users by actions, traits, or journey stages in seconds.
• Funnel Analysis: Identify drop-off points and optimize conversion paths.
• Retention Reports: See how different segments engage over time.

Full-Stack Web Analytics

Go beyond pageviews. Understand which campaigns and channels drive high-value users, why visitors bounce, and where to allocate budget for maximum ROI.

Session Replay for “Why” Insights

Watch real user sessions to spot confusion, frustration, or friction before it impacts revenue. Every hesitation, click, and scroll is captured in context.

Experimentation & Feature Management

Run A/B tests, roll out features safely with flags, and measure causal impact—all within the same platform:

• Feature Experiment: Test new UX flows and monitor real-time performance.
• Web Experiments: Optimize headlines, CTAs, and page layouts without slowing your site.
• Controlled Rollouts: Release to a subset of users, then scale with confidence.

User Guides, Surveys, and Personalization

Onboard, educate, and collect feedback in the moment. Deploy in-app guides, contextual surveys, and targeted messaging to boost activation and retention.

Power Your Data with Integrations & AI

No more wrangling disparate systems. Connect every tool in your stack for a single source of truth. Leverage built-in AI to ask natural-language questions and get precise analytics without writing queries.

Free Tier & Pricing Plans

Start tracking up to 50K monthly active users or 10M events at no cost. As you grow, choose the plan that fits your needs:

• Starter (Free): 50K MTUs, 10M events, session replay, feature flags, web experimentation, unlimited sources.
• Plus (From $49/mo): Up to 300K MTUs, advanced behavioral cohorts, custom audiences, support.
• Growth & Enterprise: Custom MTUs, real-time streaming, causal insights, advanced permissions, multi-armed bandits, assigned manager.

Why Teams Switch from mixpanel analytics to Amplitude

• Unified Platform: All your analytics, experiments, and user engagement tools in one place.
• Scalable Pricing: Transparent plans that grow with you—no surprise overages.
• Real-Time Insights: Make decisions at the speed of your customers.
• Trusted by Leaders: Powering top product-driven companies worldwide.

Get Started in Minutes

Stop juggling multiple dashboards and fragmented data sets. With a single SDK integration, you’ll be up and running in minutes—ready to uncover the insights that drive meaningful growth. Get Started with Amplitude for Free Today