Boost AOV with Targeted Shopify Advertising Upsells
Searching for the ultimate guide to shopify advertising? You just landed on the right place—and here’s my personal favorite solution: AfterSell transforms your cart and post-purchase flow into a high-revenue engine. I’ve seen retailers boost their AOV by double digits in weeks, and with the Try AfterSell for Free for 30 days Today offer, you’ve got nothing to lose.
You know that every extra offer in your checkout needs to feel seamless and valuable. AfterSell by Rokt has spent years perfecting its machine-learning backbone to identify the perfect upsell at exactly the right moment. From SMBs on Shopify Basic to enterprise Shopify Plus merchants, this tool adapts to your brand voice and products to deliver exactly what your customers want—without compromising conversion rates.
What is AfterSell?
AfterSell is a cutting-edge upsell and post-purchase platform built specifically for shopify advertising campaigns and cart experiences. It integrates seamlessly into your checkout or cart drawer to present tailored offers and rewards, all driven by Rokt Brain’s real-time decision engine. The result? Elevated Average Order Value (AOV) and happier customers who feel they’re getting personalized deals.
AfterSell Overview
Launched by Rokt, AfterSell began as a post-purchase upsell widget in 2019. The founding team recognized a gap: merchants had invested heavily in paid social and search, but the checkout page remained static and under-optimized. They set out to build a solution that layered AI-powered personalization into the final touchpoint before and after payment.
Since its inception, AfterSell has processed over 500 million transactions across leading brands in beauty, electronics, and apparel. With a mission to “unlock every transaction’s full potential,” Rokt continues to expand AfterSell’s feature set, adding drag-and-drop editors, advanced testing frameworks, and global language support.
Pros and Cons
Pros:
• Higher AOV: Personalized post-purchase offers boost cart revenue by up to 20% without hurting conversion.
• One-click Upsells: Customers add extra items with no extra friction.
• Advanced Targeting: Precise segmentation ensures each offer matches purchase behavior and demographics.
• Easy Customization: Drag-and-drop editor and prebuilt templates mean no coding required.
• Robust Testing: Built-in A/B and multivariate testing helps you optimize flows for maximum lift.
• Secure & Compliant: SOC2 Type I & II and ISO27001 certified—your data is safe.
Cons:
• Initial setup can take 1–2 weeks for complex multi-product flows.
• The full potential is unlocked with higher traffic volumes; very small stores may see slower ROI.
Features
AfterSell’s toolkit is designed to cover every phase of the checkout and post-purchase journey. Here are the standout capabilities:
Personalized Upsell Recommendations
Using Rokt Brain’s predictive algorithms, AfterSell assesses transaction context and customer profiles in real time.
- Cross-sell complementary products based on cart contents
- Downsell flows when an initial offer is declined
- Dynamic pricing and bundling for seasonal promotions
Drag & Drop Editor
Build beautiful upsell and reward screens with zero coding.
- Prebuilt templates for post-purchase, cart drawer, and checkout
- Custom fonts, colors, and imagery to match your brand
A/B & Multivariate Testing
Refine offers and creative with iterative testing.
- Test headlines, images, button copy, and pricing
- Automated winner promotion based on revenue lift
Language & Locale Support
Expand internationally without extra dev work.
- Translations in 20+ languages
- Currency and tax formatting by region
AfterSell Pricing
Choose the plan that fits your store’s size and goals. All paid plans include a 30-day free trial with no setup fees.
Post Purchase – $34.99/mo (500 orders/mo)
- Unlimited offers
- Downsell flows
- Precise targeting
- Language translations
- Drag & drop editor
- A/B testing & integrations
Checkout – $99/mo (Unlimited orders)*
- Customizable checkout
- Trust badges & notes field
- Upsell offers & rewards motivator
- Checkout branding & A/B testing
- *Shopify Plus only*
Cart Drawer – $29.99/mo (200 orders/mo)
- Optimized cart drawer
- Subscription upgrades
- Express payments & trust badges
- Sticky cart & product add-ons
Rokt Thanks – Free
- Earn $0.30–$0.50 per vetted offer click
- Full control over displayed brands
AfterSell Is Best For
No matter your vertical, these merchants see the biggest impact:
Growing Brands
Those ready to scale beyond base conversion rates—maximize every checkout touchpoint without extra ad spend.
Subscription Merchants
Encourage add-ons or plan upgrades seamlessly at purchase and post-purchase.
High-Traffic Stores
Leverage volume to run aggressive multivariate tests and unlock substantial incremental revenue.
Benefits of Using AfterSell
- Incremental Revenue: Capture additional income from shoppers who’ve already committed to buy.
- Seamless Experience: One-click upsells maintain momentum and reduce cart abandonment.
- Data-Driven Decisions: Real-time analytics and testing dashboards highlight top-performing offers.
- Customization: Native placements ensure upsells feel like part of your brand, not third-party pop-ups.
Customer Support
AfterSell offers 24/7 email and live chat support to troubleshoot integration, creative assets, and optimization questions. Clients rave about response times under 30 minutes during business hours.
For enterprise customers, a dedicated account manager guides you through setup, advanced testing, and monthly strategy reviews to ensure your AOV goals are met.
External Reviews and Ratings
On Shopify’s App Store, AfterSell averages 4.8/5 stars from over 1,200 reviews. Positive feedback highlights easy setup, increased revenue, and responsive support. A few users noted initial complexity when configuring multi-step flows—Rokt’s team addressed these by providing detailed onboarding sessions and video tutorials.
Educational Resources and Community
AfterSell maintains an active blog with case studies, best practices for shopify advertising upsells, and seasonal campaign ideas. Monthly webinars cover topics like “Maximizing Holiday AOV” and “Advanced Segmentation Strategies.” A private Slack community connects merchants to share insights and flow templates.
Conclusion
Leveraging targeted upsells and rewards in your shopify advertising strategy can unlock substantial new revenue without sacrificing conversion rates. With AfterSell by Rokt, you get a battle-tested platform that personalizes every cart and post-purchase interaction. Ready to see the impact for yourself? Try AfterSell for Free for 30 days Today.
Try AfterSell for Free for 30 days Today: Start your free trial now and boost your AOV with targeted upsells.
