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If you’ve struggled to engage visitors or seen high bounce rates, you’re not alone. I’ve tested countless tools, but Justuno’s website marketing automation platform stands out with powerful behavior targeting workflows that adapt to real-time signals. Let’s dive in and show you how to skyrocket your lists and sales.

What is behavior targeting in Justuno?

Justuno is a website marketing automation platform that harnesses behavior targeting to trigger personalized pop-ups, quizzes, exit offers, and embedded experiences based on each visitor’s actions. When a user clicks, scrolls, or lingers on a page, Justuno’s workflow builder springs into action, serving tailored messages that guide them through your buyer’s journey.

By responding to cart value, browsing patterns, or survey responses, you can deliver high-converting opt-ins and recommend products precisely when a visitor is most receptive.

Justuno Overview: behavior targeting at a glance

Founded with the mission to simplify onsite personalization, Justuno has empowered thousands of brands across industries to increase conversion rates and grow email and SMS lists. Over the years, the platform evolved from basic pop-ups to an all-in-one hub featuring AI-driven product recommendations, advanced segmentation, and deep integrations.

Today, Justuno continues to innovate with high-performing templates, easy-to-use workflows, and real-time data visualization, making behavior targeting accessible to marketers of all skill levels.

Pros and Cons of behavior targeting with Justuno

Pros:

• High opt-in rates, often exceeding 10–15%, by delivering contextually relevant offers.
• Seamless workflows that trigger based on scroll depth, exit intent, time on site, and cart data.
• A/B testing features to fine-tune your messaging for maximum impact.
• AI Product Recommendations boost average order value with personalized upsells and cross-sells.
• Embedded experiences that appear native to your site without interrupting the browsing flow.
• Comprehensive analytics and identity resolution to understand visitor behavior and segment effectively.

Cons:

• Advanced segmentation and custom workflow limits on the free plan.
• Learning curve for mastering multi-step flows if you’ve never used marketing automations.

behavior targeting Features in Justuno

Justuno’s feature set is built around adapting to visitor signals in real time. Here are the core modules that power seamless personalization:

Pop-ups

Create eye-catching pop-ups with templates optimized for high conversion. Customize triggers based on behavior like exit intent or scroll percentage.

• Multiple display conditions (page, device, referral source)
• Exit offers to salvage abandoning visitors
• Countdown timers to inject urgency

Quizzes & Surveys

Collect zero-party data by asking questions that segment visitors into targeted groups. Provide tailored recommendations based on their responses.

• Drag-and-drop quiz builder
• Conditional logic for custom paths
• Data sync with email and SMS platforms

AI Product Recommendations

Leverage machine learning to serve intelligent upsells and cross-sells. Increase average order value by showing each visitor the products they’re most likely to buy.

• Real-time purchase behavior analysis
• Dynamic recommendation slots
• Customizable design to match your branding

Embedded Experiences

Use in-page designs that blend seamlessly with your website. Display personalized banners, bars, and native layouts without disrupting the user experience.

Landing Pages

Launch targeted landing pages quickly, using the same dynamic personalization as your pop-ups. Perfect for seasonal campaigns or product launches.

Exit Offers

Keep more visitors on site with offers triggered by cart contents, previous behavior, or inactivity. Reduce cart abandonment and recover lost revenue.

Justuno Pricing Plans for behavior targeting

Whether you’re just starting out or running enterprise-scale campaigns, there’s a plan to suit your needs:

Always Free

Price: $0 /month

Ideal For: Those just starting out, up to 2,000 monthly visitors

• 1 Team Seat
• 1 Live Workflow
• Default Segments

Lite

Price: $39 /month

Ideal For: Core website messaging and personalization

• Includes Free plan features
• 3 Team Seats
• 3 Custom Workflows
• Live Chat Support
• Standard Onboarding

Flex

Price: $99 /month

Ideal For: Advanced segmentation and custom automation

• Includes Lite plan features
• Account Strategist
• Custom Segments & Properties
• Visibility Boost
• Personalized Onboarding

Enterprise

Price: Contact Us

Ideal For: Organizations needing control, security & support

• Enterprise Hub
• Custom Team Roles
• Cross-Domain Reporting

Justuno Is Best For

Whether you run a small store or manage a global brand, Justuno’s behavior targeting capabilities adapt to your scale:

E-commerce Brands

Leverage exit offers, cart-based triggers, and AI recommendations to boost average order value and recover abandoned carts. Get Started with Justuno for Free Today

Content Publishers

Grow your email list with high-opt-in pop-ups and quizzes that segment readers based on interests and engagement.

Service Providers

Capture leads with interactive surveys and personalized messaging that guide prospects to book consultations.

Benefits of Using Justuno

• Increased Conversions: Deliver the right offer at the right time with behavior targeting workflows.
• Higher Opt-In Rates: Achieve 10–15%+ opt-ins using tailored messaging triggers.
• Enhanced Customer Insights: Gather zero-party and behavioral data to refine your marketing strategy.
• Seamless Automation: Automate personalized experiences without manual intervention.
• Unified Tech Stack: Connect with email, SMS, reviews, loyalty, and more for cohesive campaigns.

Customer Support

Justuno offers timely, expert support through live chat, email, and an extensive knowledge base. Whether you’re on the Free plan or Enterprise, you’ll find resources and assistance to implement behavior targeting strategies effectively.

With personalized onboarding on paid tiers and an account strategist on Flex, you’ll never feel left in the dark. The support team is quick to respond and dedicated to your success.

External Reviews and Ratings

Marketers rave about Justuno’s intuitive workflow builder and impressive conversion lifts. Many highlight the built-in analytics dashboard as a game-changer for identifying opportunities and optimizing campaigns.

Some users note a slight learning curve when setting up complex flows, but praise the comprehensive documentation and responsive support in overcoming hurdles.

Educational Resources and Community

Justuno maintains an active blog, webinars, and video tutorials that cover best practices for behavior targeting and onsite personalization. Their user community forum is a great place to share ideas, request new features, and learn from fellow marketers.

Regular product updates and roadmap insights keep you informed about the latest tools and enhancements to refine your behavior targeting approach.

Conclusion

In today’s competitive landscape, mastering behavior targeting is the key to turning visitors into customers. Justuno’s powerful automation platform delivers hyper-personalized pop-ups, quizzes, and embedded experiences that adapt in real time to each user’s journey. Ready to harness the full potential of behavior targeting on your site? Get Started with Justuno for Free Today and watch your conversions soar.