Searching for the ultimate guide to call tracking software? You’ve come to the right place. I’ve spent years optimizing campaigns and measuring every touchpoint, and nothing reveals ROI like WhatConverts. If you want to see which ads, keywords, or pages drive phone calls, forms, and chats, Try WhatConverts Free for 14 days Today and start capturing every lead.

You know the frustration: you pour budget into PPC and SEO but can’t quantify which efforts truly move the needle. As a marketer, I value transparency and data-driven decisions—that’s why I trust WhatConverts. With over a decade helping agencies and businesses, this platform has earned praise from top PPC and SEO pros. Ready to boost conversions? Let’s dive into how call tracking software transforms marketing intelligence.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed to show exactly how well your marketing is working. At its core, it’s call tracking software that captures calls, forms, chats, and eCommerce leads in one unified dashboard. By dynamically inserting tracking numbers and linking every interaction back to campaigns and keywords, WhatConverts empowers you to optimize budgets with laser focus.

WhatConverts Overview

Founded to solve a common marketer’s dilemma—unclear lead attribution—WhatConverts began as a simple call tracking tool. Over time, it evolved into a robust reporting suite, integrating with Google Ads, Bing, Analytics, and more. Their mission: give agencies and business owners the clarity they deserve.

Today, WhatConverts serves hundreds of clients worldwide. From solo entrepreneurs to large agencies, everyone benefits from real-time insights into which channels, ads, or keywords generate the highest-value leads. Performance marketers rely on the platform’s accuracy and ease of use to prove ROI and grow revenue.

Pros and Cons

Pros:

1. Comprehensive Tracking: Capture calls, forms, and chats all in one place, eliminating data silos.

2. Dynamic Number Insertion: Automatically swap phone numbers based on traffic source for precise attribution.

3. Robust Reporting: Custom reports and scheduled exports keep stakeholders informed without manual effort.

4. API Access: Seamlessly integrate data with other tools for advanced analysis and automation.

5. HIPAA Compliance: Secure call recording and data handling for healthcare and other regulated industries.

6. Multi-Channel Attribution: Track customer journeys across multiple clicks and channels to understand true impact.

7. Ease of Use: Intuitive interface makes onboarding quick for teams of any size.

Cons:

1. Pricing Tiers:

Smaller businesses may find advanced plans expensive without heavy usage.

2. Learning Curve:

Some advanced features require time to master for full benefit.

call tracking software Features of WhatConverts

Here’s a closer look at key capabilities that set WhatConverts apart:

Instant Call Tracking Numbers

Generate local, toll-free, or international numbers on demand:

• Custom prefixes to match your branding.
• Auto-assign numbers per campaign or page.

Dynamic Number Insertion

Display unique numbers based on traffic source or keyword:

• Track calls back to specific ads and search terms.
• Maintain consistency across desktop and mobile.

Call Recording & Transcription

Review, transcribe, and score calls for quality assurance:

• Keyword spotting highlights key moments.
• Share call snippets with clients or team members.

Form & Chat Tracking

Integrate with any form or chat widget:

• Capture form submissions alongside calls.
• Log chat transcripts and assign value.

Multi-Click Marketing Attribution

Understand the full customer journey:

• Attribute leads to multiple touchpoints.
• Identify assisted conversions and refine budgets.

WhatConverts Pricing for call tracking software

No matter your size, there’s a plan to fit your needs. Each includes a 14-day free trial and initial usage credit.

Call Tracking Plan

Price: $30/mo | Ideal for solo businesses tracking phone calls and texts.

• Instant call tracking numbers
• Dynamic Number Insertion
• Call Recording & API Access

Plus Plan

Price: $60/mo | Best for marketers tracking calls, forms, and chat interactions.

• All Call Tracking features
• Campaign & Keyword Reporting
• Google Ads, Bing & Analytics Integration

Pro Plan

Price: $100/mo | Perfect for growing agencies needing advanced automations.

• All Plus features
• Call Flows & HIPAA Compliance
• Report Builder & Scheduled Reports

Elite Plan

Price: $160/mo | For enterprises demanding full marketing intelligence.

• All Pro features
• Customer Journey & Pages Visited
• Lead Intelligence & Multi-click Attribution

Who Should Use call tracking software WhatConverts

Whether you’re a one-person shop or a full-service agency, WhatConverts scales with you.

Small Business Owners

Get clear visibility into which ads drive calls and optimize ad spend for maximum ROI.

Marketing Agencies

Prove value to clients with detailed reports showing exactly which keywords and campaigns deliver leads.

Ecommerce Brands

Track both online purchases and offline calls to measure total revenue from each channel.

Benefits of Using WhatConverts

• Accurate Attribution: Know which keywords and ads produce the best leads.
• Improved ROI: Stop wasting budget on underperforming campaigns.
• Unified Data: Calls, forms, and chats in a single dashboard for faster insights.
• Enhanced Client Reporting: Automated, branded reports keep everyone informed.
• Scalable Solution: From solo entrepreneurs to large agencies, grow without outgrowing your tool.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone. Their team understands the urgency of lead tracking—they often resolve tickets within an hour.

For more technical questions, you’ll find documentation and guided tutorials in their Help Center. Premium plans receive a dedicated account manager for personalized assistance.

External Reviews and Ratings

Users consistently praise WhatConverts for its reliability and depth of insights. On G2, it holds a 4.7/5 rating, with comments highlighting ease of setup and detailed reporting.

Some users note that advanced features like multi-click attribution require initial setup time. WhatConverts addresses this with onboarding webinars and a robust knowledge base to shorten the learning curve.

Educational Resources and Community

WhatConverts maintains an active blog with case studies, how-to guides, and best practices for call tracking software. Monthly webinars dive into advanced reporting techniques and integration tips.

Their online community forum allows marketers to share scripts, custom reports, and campaign strategies. You’ll find templates for call flow setups and dynamic number insertion right at your fingertips.

Conclusion

By now, you’ve seen how call tracking software from WhatConverts transforms marketing campaigns into measurable, data-driven strategies. From capturing every call, form, and chat to delivering custom reports that prove ROI, it’s the ultimate solution for performance marketers. Ready to take control of your leads? Try WhatConverts Free for 14 days Today and watch your conversion rates soar.

Don’t let another lead slip through the cracks—your next high-value customer is calling right now. Try WhatConverts Free for 14 days Today and see results in real time.