Searching for the ultimate guide to attentive sms marketing? You’ve come to the right place. When it comes to harnessing the power of text messaging to drive sales, Postscript offers a comprehensive platform built exclusively for ecommerce brands. From list growth to AI-driven optimizations, Postscript equips you with everything you need to turn casual browsers into loyal customers with minimal friction. Try Postscript Free for 30 days Today and see how quickly attentive sms marketing can become your top revenue channel.

You already know consumers spend more time on their phones than ever, and nothing beats the immediacy of a well-timed SMS. But without the right tools, managing campaigns, compliance, and personalization at scale can be overwhelming. That’s where Postscript shines—trusted by leading Shopify merchants and backed by industry awards for its robust compliance measures and AI-powered insights.

What is Postscript?

Postscript is an SMS marketing and sales platform designed exclusively for Shopify brands. It empowers merchants to grow their subscriber lists, craft personalized messaging at scale, and drive real revenue through attentive sms marketing. With Postscript, brands can automate flows—from welcome series to back-in-stock alerts—while leveraging AI to iterate on copy and timing faster than traditional A/B tests.

Postscript Overview

Founded by ecommerce veterans, Postscript’s mission is clear: make SMS the #1 revenue channel for online stores. Since its launch, the team has helped hundreds of Shopify merchants achieve an average 34x ROI on their messaging campaigns. Deep legal expertise ensures compliance with TCPA and industry policies, protecting merchants from costly lawsuits.

Postscript’s growth milestones include supporting over 2,000 active brands, facilitating more than 100 million messages per month, and pioneering conversational-first SMS solutions. Their dedication to ecommerce means every feature—from popups to AI copywriting—reflects real merchant use cases and feedback.

Pros and Cons

Pro: Industry-leading ROI. Brands average a 34x return on SMS spend thanks to optimized flows and audience segmentation.

Pro: Rapid list growth. Popup Editor, CashBack, and Onsite Opt-In help merchants grow lists up to 3x faster than other platforms.

Pro: AI-powered optimization. Postscript AI tests hundreds of message variants to increase flow revenue by 20% on average.

Pro: Robust compliance. Deep legal expertise ensures brands stay compliant with all SMS regulations.

Pro: Conversational-first interface. Flow Builder makes it easy to design personalized, two-way messaging at scale.

Pro: Dedicated ecommerce focus. Unlike all-in-one platforms, SMS is Postscript’s sole priority.

Con: Shopify-only integration. Brands on other ecommerce platforms cannot leverage Postscript’s full capabilities.

Con: Learning curve. Advanced segmentation and AI features may require some initial setup time for optimal results.

Features

Postscript offers a suite of features tailored to elevate your attentive sms marketing strategy at every stage of the customer journey.

Faster List Growth

Build a robust SMS subscriber base quickly and compliantly:

• Desktop & mobile popups: Customize timing, design, and incentive to maximize opt-ins without disrupting the browsing experience.
• Text-to-join keywords: Create unique keywords for on-site signage, email campaigns, and social media to track acquisition sources.
• Checkout collection: Seamlessly add SMS opt-in to Shopify, Recharge, Carthook, or custom checkouts.
• Landing pages & forms: Deploy standalone pages for targeted campaigns, perfect for social ad traffic or email promotions.
• QR codes: Turn in-store or physical collateral into digital touches, capturing high-intent subscribers.
• Back-in-stock automation: Notify shoppers when sold-out items return, capturing subscribers at peak intent.

Segmentation & Targeting

Create contextual SMS experiences through advanced segmentation and triggers:

• 45+ segmentation filters: Use order history, area codes, behavior, and app data to build precise audiences.
• 65+ automation triggers: Automate messages for checkout started, order shipped, price drops, keyword replies, and more.
• 85+ trigger filters: Drill down by line items, order subtotal, discount thresholds, and other custom attributes.

Postscript AI

Leverage machine learning to boost campaign performance:

• Brand-trained copy: Train AI on your unique voice with review checkpoints before sending.
• Flow optimization: Test thousands of variants to deliver a 20% average revenue lift on high-impact flows.
• AI shopping assistant: Engage subscribers proactively in conversational SMS, guiding them to purchase.

Flow Builder

Scale personalized, two-way conversations:

• Drag-and-drop interface: Visualize and manage campaigns and automations with ease.
• Dynamic responses: Branch flows by subscriber reply or behavior, ensuring relevant follow-ups.
• In-flow analytics: Compare variant performance without leaving the builder.

Responses & Analytics

Manage inbound texts and measure impact:

• AI sentiment filtering: Prioritize positive, negative, or neutral messages for efficient response management.
• Help desk integrations: Sync replies to Gorgias, Zendesk, Slack, or email for streamlined support.
• SMS-first dashboards: Track subscriber growth, campaign performance, and revenue attribution in one place.

Postscript Pricing

Choose the plan that aligns with your ecommerce growth stage and attentive sms marketing needs.

Starter Plan

Ideal for new Shopify brands testing SMS marketing. Includes:

• Basic popups and checkout collection
• Unlimited campaigns and automations
• Email support

Get started with zero monthly fees and pay per message.

Growth Plan

Perfect for scaling merchants looking to leverage AI and advanced targeting. Includes:

• All Starter features
• Advanced segmentation filters
• Postscript AI optimizations
• Priority support

Contact sales for custom pricing based on send volume and subscriber count.

Enterprise Plan

Tailored for high-volume brands requiring custom SLAs and compliance support. Includes:

• Dedicated account manager
• Custom integration support
• Enhanced compliance services
• 24/7 support and uptime SLAs

Request a demo to receive a bespoke quote.

Postscript Is Best For

Whether you’re just testing SMS or scaling to hundreds of thousands of contacts, Postscript has you covered.

Boutique Shopify Stores

Grow your list quickly with popups and checkout opt-ins, then gently nurture subscribers with personalized flows.

Scaling Ecommerce Brands

Leverage AI optimization and advanced segmentation to drive incremental revenue on every campaign and automation.

High-Volume Enterprises

Ensure compliance at scale and maintain a dedicated account team to fine-tune your strategy across global markets.

Benefits of Using Postscript

• Higher conversions: SMS drives 8x higher open rates than email, resulting in faster sales.
• Increased customer engagement: Two-way messaging turns notifications into conversations.
• Improved ROI: Achieve a 34x return on your SMS investment on average.
• Scalable personalization: AI tests hundreds of variants in minutes, not days.
• Peace of mind: Built-in compliance protects you from legal risks.
• Data-driven insights: Intuitive analytics help refine strategies and maximize revenue.

Customer Support

Postscript’s support team is known for its rapid response times and deep ecommerce expertise. Whether you need help setting up your first popup or optimizing a complex automation, the support staff is available via live chat and email.

Enterprise customers receive a dedicated account manager who conducts regular performance reviews, offers strategy recommendations, and ensures you’re leveraging every feature to its fullest potential.

External Reviews and Ratings

Merchants consistently praise Postscript’s ease of use and revenue-driving capabilities. Many highlight the platform’s intuitive popup editor and the dramatic list growth they experience in the first few weeks. Users also commend the AI features for delivering message copy that resonates with their audience.

On the flip side, a handful of reviews mention a learning curve when first tackling advanced segmentation or AI training. However, Postscript addresses these concerns through detailed documentation, webinars, and one-on-one training sessions, ensuring brands quickly become proficient.

Educational Resources and Community

Postscript offers a wealth of resources to help merchants master attentive sms marketing:

• Official blog: In-depth guides on campaign best practices, compliance updates, and case studies.
• Webinars & workshops: Live training on AI copywriting, segmentation strategies, and growth tactics.
• Community forum: Connect with other Shopify merchants, share tips, and get feedback on your flows.
• API documentation: For brands building custom integrations or advanced workflows.

Conclusion

Attentive sms marketing is no longer a “nice-to-have”—it’s an essential revenue driver for any ecommerce brand. With Postscript’s focused feature set, AI optimizations, and robust compliance safeguards, you can launch, scale, and refine text message campaigns that deliver measurable ROI. Ready to transform SMS into your #1 revenue channel? Try Postscript Free for 30 days Today and experience the power of attentive sms marketing firsthand.