Searching for the ultimate guide to sms campaign? You’ve landed in the right place. In today’s fast-paced ecommerce world, capturing your audience’s attention and driving sales often comes down to timely, personalized messages. That’s where Omnisend shines, combining email and SMS automation to help you craft high-impact campaigns without the guesswork.

I understand how overwhelming it can be to juggle multiple tools, segment audiences, and still find time to grow your store. With years of experience helping brands boost engagement and revenue, Omnisend simplifies your workflow so you can focus on what matters—creating better experiences for your customers. Ready to see how an optimized sms campaign can transform your sales? Get Started with Omnisend for Free Today.

What is Omnisend?

Omnisend is a marketing automation platform designed specifically for ecommerce businesses, with a focus on seamless email and SMS marketing. It empowers you to set up targeted sms campaign workflows—like welcome series, cart recovery, and product recommendations—so you can engage shoppers at every stage of their journey.

Omnisend Overview

Founded to solve the fragmentation between email and SMS marketing, Omnisend has grown into a trusted solution for thousands of brands worldwide. Its mission is simple: provide intuitive, powerful tools that drive engagement and sales without the complexity of traditional systems.

Over the years, Omnisend has added hundreds of integrations, launched advanced segmentation features, and built a robust library of templates and automations. Today, it powers sms campaign strategies for businesses of all sizes, from emerging startups to established enterprises.

Pros and Cons

Pros:

Unified Email & SMS Platform: No more toggling between separate tools; manage all your messaging in one place.

Pre-Built Automations: Save time with ready-to-use workflows for welcome series, abandoned cart, and more.

Real-Time Segmentation: Create unlimited segments that update live based on shopper behavior.

100% Customizable Templates: Brand-consistent email and SMS designs that convert.

Robust Analytics: Detailed reports on campaign performance, revenue attribution, and subscriber growth.

24/7 Support: Live chat and email assistance whenever you need it.

Cons:

SMS credit costs can add up for high-volume senders, though Pro plans include generous bonuses.

Some advanced features, like product recommendations and advanced reporting, require higher-tier plans.

Features

Omnisend’s feature set is built to support a complete ecommerce messaging strategy. Here are the highlights:

Integrated Email & SMS Marketing

Combine email newsletters and sms campaign outreach in a single workflow to maximize touchpoints.

• Send both channel types in one automation.
• Personalize messages based on purchase history and browsing behavior.
• A/B test subject lines, SMS copy, and timing.

Pre-Built Automations

Launch high-impact workflows in minutes with industry-tested templates.

• Welcome Series to engage new subscribers.
• Abandoned Cart Recovery to recover lost revenue.
• Back in Stock Alerts and Order Follow-Ups.

Unlimited Segmentation

Create dynamic groups that update in real time as customers interact with your brand.

• Segment by purchase frequency, location, and lifetime value.
• Layer multiple conditions for precision targeting.

Templates & Forms

Leverage over 250 mobile-optimized email templates, plus pop-ups and landing pages to grow your lists.

• Drag-and-drop editor for easy customization.
• Signup forms that sync directly to segments.

Comprehensive Reporting

Track open rates, click rates, revenue per campaign, and SMS ROI in one dashboard.

• Detailed breakdown by audience segment.
• Exportable reports for stakeholder presentations.

Omnisend Pricing

Choose a plan that fits your brand’s size and messaging needs:

Standard

Price: $11.20/mo (billed quarterly)

• 500 contacts, 6,000 emails/mo
• $1 in free SMS credit
• Unlimited web push
• 24/7 priority support

Pro

Price: $41.30/mo (billed quarterly)

• 2,500 contacts, unlimited emails
• Global SMS and unlimited web push
• Advanced reporting and product recommendations
• $41.30 bonus SMS credit

Custom Pricing

For businesses with large or enterprise-level requirements.

• Unlimited contacts and emails
• Global SMS, unlimited web push
• Free migration and dedicated success manager

Omnisend Is Best For

Whether you’re just starting or scaling fast, Omnisend fits a variety of ecommerce needs:

Small and Medium-Sized Brands

Easy setup and pre-built automations mean you can launch a high-converting sms campaign in minutes, even without a dedicated marketing team.

High-Volume Retailers

Advanced segmentation and global SMS support let you reach customers anywhere, optimizing send times and messages for multiple markets.

Subscription and DTC Models

Retain subscribers with tailored post-purchase and renewal reminders, boosting lifetime value with minimal manual work.

Benefits of Using Omnisend

• Increased Revenue: Automations like abandoned cart recovery can recover up to 15% of lost sales.
• Time Savings: Pre-built workflows reduce setup time by up to 70%.
• Higher Engagement: Segmented sms campaign blasts see 30% higher click-through rates than generic sends.
• Improved Deliverability: Built-in list cleaning tools boost open rates and reduce bounces.
• Scalable Growth: Add new channels as your business expands—from SMS to web push and beyond.

Customer Support

Omnisend offers 24/7 live chat and email support to ensure you never get stuck. Their team of ecommerce experts is ready to help with setup, troubleshooting, and best-practice advice.

Priority support and a dedicated success manager are available on higher-tier plans, giving you personalized guidance to optimize your sms campaign strategy for maximum ROI.

External Reviews and Ratings

Industry analysts and users consistently rate Omnisend highly for its ease of use and robust feature set. Many praise the unified dashboard for email and SMS, noting it saves countless hours.

Some advanced users mention that feature requests can take time to roll out, but Omnisend’s product road map is transparent and regularly updated based on community feedback.

Educational Resources and Community

Omnisend publishes a comprehensive blog with in-depth guides on sms campaign best practices, email deliverability tips, and ecommerce growth strategies. They also host webinars, tutorials, and an active user forum where you can exchange ideas with other merchants.

API documentation, developer guides, and a resource center full of templates make it easy for both marketers and technical teams to get the most out of the platform.

Conclusion

Implementing an effective sms campaign strategy is no longer optional—it’s a necessity for modern ecommerce success. With its unified approach to email and SMS, real-time segmentation, and powerful automations, Omnisend streamlines your marketing efforts while increasing engagement and revenue. Ready to elevate your next message series? Midway through your growth journey or just getting started, you can always Get Started with Omnisend for Free Today and see the results for yourself.

Don’t wait—Get Started with Omnisend for Free Today and transform your ecommerce sales with automated, targeted sms campaign workflows.