Searching for the ultimate guide to sms marketing? You just landed on the right page. In today’s competitive ecommerce landscape, leveraging direct text message campaigns can be a game-changer. That’s why Postscript is my top recommendation—it combines powerful automation, segmentation, and AI-driven insights to turn simple texts into reliable revenue streams.

As an ecommerce professional, you understand that cutting through the noise requires more than just promotional blasts. You need tailored, timely messages that resonate with each shopper. With years of experience powering Shopify brands and an average ROI of 34×, Postscript delivers on that promise. Ready to see how it works? Keep reading to explore every angle of sms marketing and discover why so many merchants trust Postscript to accelerate growth.

What is Postscript?

Postscript is a dedicated sms marketing platform built exclusively for Shopify merchants. It enables brands to grow audiences faster, create personalized messaging at scale, and make SMS their #1 revenue channel. Unlike generalist tools, Postscript focuses all its resources on unlocking the full potential of text-message campaigns—combining ecommerce expertise with conversational AI to drive measurable results.

Postscript Overview

Founded with a clear mission to empower ecommerce stores, Postscript emerged when its founders recognized the gap between traditional email marketing and the immediacy of SMS. Their goal: deliver faster list growth, rock-solid compliance, and intelligent automation. Today, Postscript supports thousands of Shopify brands, helping them achieve an average 34× ROI and build lasting customer relationships.

Key milestones include:

• Rapid expansion to serve top Shopify Plus merchants
• Integration of generative AI for optimized messaging
• Leadership roles in ecommerce policy through the Ecommerce Innovation Alliance

Pros and Cons

Pros:

• Average 34× ROI: Proven returns on every dollar spent, thanks to advanced automation and AI testing.

• Faster List Growth: Popup Editor, CashBack, and Onsite Opt-In drive subscriber acquisition 3× faster than competitors.

• Deep Compliance Expertise: Protect your brand from legal risks with industry-leading policies and partnerships.

• AI-Powered Optimization: Replace time-consuming A/B tests with AI-driven variants that boost revenue by 20% on key flows.

• Dedicated SMS Focus: Not a one-size-fits-all tool—Postscript’s sole focus ensures best-in-class SMS capabilities.

• Robust Integrations: Seamless connectivity with Shopify, Recharge, Gorgias, Zendesk, and more.

Cons:

• Steeper Learning Curve: With its extensive feature set, setup can take longer for newcomers to SMS marketing.

• Carrier Fees Are Additional: While SMS rates are competitive, carrier fees apply on top of base costs.

Features

Postscript offers a comprehensive suite of features designed to streamline every aspect of sms marketing for ecommerce brands.

Subscriber Acquisition Tools

Build an engaged and compliant subscriber list using:

• Desktop & Mobile Popups: Customize timing, design, and incentives.
• Keywords: Text-to-join campaigns that track opt-ins and revenue sources.
• Checkout Collection: Capture numbers on Shopify, Shopify Plus, Recharge, and custom checkouts.
• Landing Pages & Opt-In Forms: Standalone pages linked anywhere online.
• QR Codes: Turn packaging and in-store touchpoints into subscriber drivers.
• Back in Stock Automations: Notify high-intent shoppers when sold-out items return.

Advanced Segmentation & Targeting

Deliver the right message at the right time with:

• 45+ Segmentation Filters: Historical Shopify data, subscriber behaviors, location, order history, and more.
• 65+ Automation Triggers: From cart abandonment to price drops and user replies.
• 85+ Trigger Filters & 45+ User Filters: Tailor messages based on line items, discounts, subscriber attributes, and more.

Postscript AI

Revenue-driving AI that’s worth the hype:

• Brand-Trained Models: Train AI on your unique voice with checkpoints for human feedback.
• Campaign Optimization: Test thousands of variants to boost revenue by 20% on high-ROI flows.
• AI Shopping Assistant: Automated conversational experiences that guide customers via SMS.

Flow Builder & Two-Way Messaging

Scale personalized conversations with:

• Visual Drag-and-Drop Interface: Build, visualize, and manage campaigns and automations.
• Conditional Branching: Create responses based on subscriber replies and actions.
• In-Flow Analytics: Compare performance of individual messages and optimize in real time.

Analytics & Reporting

Turn data into actionable insights through:

• SMS-First Dashboards: Tailored to the unique needs of Shopify merchants.
• Custom Attribution Windows: Measure the true impact of each campaign.
• Expert Support: Data-driven ecommerce strategists to refine your SMS approach.

Postscript Pricing

Postscript offers flexible pricing designed to scale with your business:

Starter Plan

Price: $0/mo* (min spend $30)
Ideal For: New stores exploring SMS marketing
Highlights:

• Unlimited campaigns, automations, and segments
• Dedicated toll-free number
• Subscriber acquisition tools with 2 opt-in Keywords
• Branded short link subdomain

Growth Plan

Price: $100/mo
Ideal For: Growing brands needing advanced support
Highlights:

• Everything in Starter
• Unlimited opt-in Keywords
• Live chat and email support

Professional Plan

Price: $500/mo
Ideal For: High-volume merchants
Highlights:

• Everything in Growth
• Enhanced analytics
• Priority live chat/email support
• API access for custom integrations
• “Powered by Postscript” removed from opt-in

Enterprise Plan

Price: Contact Us
Ideal For: Large organizations with custom needs
Highlights:

• Everything in Professional
• Onboarding launch specialist
• Personalized product recommendations
• Priority live chat support (2-minute response)
• Data warehouse push

Postscript Is Best For

Whether you’re launching your first store or managing multi-million-dollar sales, Postscript adapts to your needs.

Small to Mid-Size Brands

Get up and running quickly with user-friendly tools and high ROI on minimal spend.

High-Volume Merchants

Leverage advanced segmentation, AI optimization, and API integrations to handle complex workflows.

Direct-to-Consumer Startups

Build deeper customer relationships early with conversational SMS that nurtures loyalty.

Subscription Businesses

Automate recurring notifications, renewal reminders, and personalized upsell offers.

Benefits of Using Postscript

• Boost Sales Quickly: Direct messages cut through inbox clutter for higher open rates.
• Scale Effortlessly: Automations and AI handle thousands of personalized texts.
• Improve Compliance: Built-in legal safeguards protect against costly fines.
• Drive Loyalty: Two-way conversations foster stronger customer connections.
• Gain Insights: Robust analytics identify trends and optimize campaigns.

Customer Support

Postscript offers responsive support via live chat, email, and a comprehensive Help Center. Whether you’re troubleshooting automations or seeking strategic advice, the support team averages quick response times and deep SMS expertise.

Enterprise customers receive a launch specialist and priority live chat support, while all plans benefit from detailed documentation, onboarding guides, and regular webinars to ensure success.

External Reviews and Ratings

Merchants consistently praise Postscript’s ROI and user-friendly interface. Many highlight how AI-powered campaigns have transformed their SMS revenue. A few criticisms include initial setup complexity and additional carrier fees, but Postscript addresses these with robust onboarding resources and transparent pricing documentation.

Educational Resources and Community

Postscript maintains an active blog, detailed tutorials, and live webinars covering best practices for sms marketing. The brand also hosts a private community forum where Shopify merchants share strategies and insights, moderated by Postscript experts.

Conclusion

In the modern ecommerce ecosystem, sms marketing has emerged as one of the highest-performing channels. Postscript combines rapid list growth tools, advanced segmentation, AI-driven optimization, and best-in-class compliance to make SMS your strongest revenue driver. Ready to transform your strategy? Midway through exploring these features you can dive deeper by visiting Postscript and seeing the platform in action.

Try Postscript Free for 30 days Today and unlock the full revenue potential of SMS!