Searching for the ultimate guide to text message marketing? You just landed on the right page. Whether you’re a seasoned ecommerce professional or just launching your online store, mastering text message marketing can skyrocket your revenue and deepen customer loyalty. That’s why I recommend Postscript—the SMS marketing platform built exclusively for Shopify brands. In this comprehensive guide, I’ll walk you through every aspect of text message marketing and show how Postscript can turn casual visitors into lifelong customers.

Running a successful ecommerce business is tough. You’re juggling inventory, promotions, and customer support, all while trying to stand out in a crowded market. If you’ve struggled to connect with shoppers beyond email or paid ads, you’re not alone. I’ve seen merchants waste time and ad spend on channels that just don’t deliver. That’s where text message marketing shines—and why I trust Postscript. With years of experience, thousands of brands served, and an average 34x ROI, Postscript empowers you to create hyper-personalized SMS experiences at scale. Ready to get started? Try Postscript Free for 30 days Today and unlock the full power of SMS.

What is Postscript?

Postscript is an SMS marketing and sales platform designed exclusively for Shopify brands. It integrates seamlessly with Shopify, Shopify Plus, Recharge, Carthook, and custom checkouts to help ecommerce merchants build engaged subscriber lists, send personalized messages, automate key workflows, and drive real revenue through text message marketing. From desktop and mobile popups to AI-powered automations, Postscript offers every tool you need to make SMS your #1 revenue channel.

Postscript Overview

Founded by ecommerce veterans, Postscript set out with one mission: to unlock the full revenue potential of SMS as a channel. Unlike generic marketing suites, Postscript focuses solely on SMS, combining deep industry expertise with cutting-edge conversational AI technology. Over the years, the platform has grown rapidly, serving thousands of Shopify merchants and driving massive ROI across every niche, from fashion to health supplements.

What started as a simple SMS tool has evolved into a comprehensive ecosystem. Today, Postscript offers advanced segmentation, over 65 automation triggers, AI-driven message optimization, compliance safeguards, and real-time analytics. The team’s commitment to compliance and innovation has earned them a reputation as the gold standard in ecommerce SMS marketing.

Pros and Cons

High ROI: Brands using Postscript see an average 34x return on SMS spend, making it one of the most effective marketing channels available.

Rapid list growth: With popups, onsite opt-ins, text-to-join keywords, and more, merchants can grow their SMS subscriber lists three times faster than anywhere else.

AI-powered optimization: Replace time-consuming A/B tests with AI that tests hundreds of variants to boost revenue by 20% on top flows.

Deep segmentation: More than 45 subscriber filters and 85 trigger filters let you craft hyper-relevant messages based on behavior, purchase history, geography, and more.

Compliance expertise: Dedicated legal team and strategic partnerships ensure you stay compliant with TCPA, CTIA, and other regulations.

Conversational focus: Two-way messaging tools allow real human interaction at scale, turning conversations into conversions.

Integrations: Works with Shopify, Recharge, Carthook, Gorgias, Zendesk, Slack, and dozens of other platforms for seamless workflows.

Consistent support: Some merchants wish for 24/7 live chat; support hours are extensive but not fully round-the-clock.

Learning curve: With advanced features comes complexity; new users may need time to master AI triggers and custom flows.

Features

Postscript’s feature set covers every stage of the customer journey, from acquisition to post-purchase engagement. Below are the core capabilities that make it the leading text message marketing solution for Shopify brands.

List Growth Tools

Grow your SMS subscriber list faster than ever with a suite of opt-in methods:

• Desktop & Mobile Popups: Customizable popups that match your brand and trigger at the right moment.
• Onsite Opt-In: Capture visitors without forcing them to leave the page.
• Text-to-Join Keywords: Share simple keywords across channels to drive SMS sign-ups and track performance.
• Checkout Collection: Seamless opt-in during checkout on Shopify, Recharge, Carthook, and custom checkouts.
• Landing Pages & Forms: Standalone pages you can link to from emails, social posts, or ads.
• QR Codes: Turn physical packaging, signage, and print materials into SMS subscriber sources.
• Back in Stock Automation: Capture high-intent subscribers for out-of-stock variants and notify them when items return.

Segmentation & Targeting

Deliver the right message, to the right person, at the right time:

• 45+ Segmentation Filters: Leverage Shopify data, purchase history, SMS activity, area codes, and more.
• 65+ Automation Triggers: Automate messages for events like abandoned cart, order shipped, subscription reminder, and price drops.
• 85+ Trigger Filters: Refine triggers based on line items, subtotal, discount amount, and other criteria.
• 45+ User Filters: Further personalize flows based on location, order count, previous purchases, and keyword interactions.

AI-Driven Messaging

Postscript AI transforms how you create and optimize campaigns:

• Brand Voice Training: AI learns your tone and style, with checkpoints to refine copy before sending.
• Campaign Optimization: Automatically tests thousands of message variants to improve clickthrough and conversion rates.
• Proactive AI Assistant: Engages customers in two-way SMS conversations to answer questions and drive sales.

Flow Builder

Scale personalized, two-way conversations using an intuitive drag-and-drop interface:

• Multi-message Flows: Create branching automations based on subscriber replies or actions.
• In-Flow Analytics: Compare performance of individual messages to fine-tune strategies.
• Prebuilt Templates: Accelerate setup with proven automations for welcome series, abandoned cart, post-purchase, and more.

Campaigns & Automations

Craft timely campaigns and set up ongoing automations:

• Flash Sales & Promotions: Announce limited-time offers to drive urgency.
• Seasonal & Holiday Campaigns: Customize messages for special events and peak shopping periods.
• Review Requests & Loyalty Offers: Encourage repeat purchases and gather social proof.

Responses & Inbox Management

Manage incoming texts with AI-powered sentiment and topic filtering:

• Sentiment Tags: Prioritize positive, neutral, or negative replies.
• Topic Tags: Route questions about shipping, returns, product info, and more.
• Help Desk Integration: Forward messages to Gorgias, Zendesk, or your preferred platform.

Analytics & Reporting

Postscript’s SMS-first dashboards help you track key metrics and uncover insights:

• Revenue Attribution: See how much each campaign and automation contributes to your bottom line.
• Subscriber Growth Trends: Monitor acquisition channels and optimize your list-building tactics.
• Message Performance: Analyze open rates, clickthrough rates, and conversion metrics in real time.

Postscript Pricing

Postscript offers flexible pricing based on subscriber count and message volume, ensuring you only pay for what you use.

Starter Plan

Price: Free up to 500 subscribers

• Basic popups and text-to-join keywords
• Core campaign and automation tools
• Email and chat support

Growth Plan

Price: Starts at $25/month

• Up to 2,500 subscribers
• Advanced segmentation and trigger filters
• Flow Builder and AI campaign optimization
• Priority support

Enterprise Plan

Price: Custom pricing

• Unlimited subscribers and messages
• Dedicated account manager and onboarding
• Custom integrations and advanced compliance features
• 24/7 premium support

Postscript Is Best For

Whether you’re a small startup or an established brand, Postscript can elevate your text message marketing efforts.

Small & Midsize Brands

Gain traction quickly with easy-to-use popups, core automations, and AI-powered optimization—no technical expertise required.

High-Volume Retailers

Leverage advanced segmentation, custom flows, and enterprise-grade analytics to manage thousands of messages per day and maximize ROI.

Subscription Businesses

Keep subscribers engaged with timely reminders, renewal prompts, and loyalty offers that reduce churn.

Direct-to-Consumer (DTC) Brands

Create authentic, conversational experiences that strengthen brand loyalty and drive repeat purchases.

Benefits of Using Postscript

Here’s what you gain by making Postscript your go-to SMS platform:

• Rapid Subscriber Growth: Popups and onsite opt-ins that increase lists 3X faster.
• Higher Conversions: AI-tested messages that drive a 20% lift in revenue on key flows.
• Improved Customer Loyalty: Two-way conversations that build relationships and trust.
• Compliance Assurance: Peace of mind with robust legal safeguards and best practices.
• Seamless Integration: Works with your existing Shopify stack and support tools.
• Actionable Insights: Dashboards and expert guidance to refine your strategy continuously.

Customer Support

Postscript’s support team is known for its responsiveness and expertise. Whether you’re troubleshooting a popup or refining your AI-powered flows, you can count on timely help via email, chat, and knowledge base articles.

For Enterprise customers, dedicated account managers provide one-on-one guidance, onboarding assistance, and strategic SMS consulting. No matter your plan, you’ll never feel left in the dark when growing your text message marketing program.

External Reviews and Ratings

Merchants consistently praise Postscript for its user-friendly interface, powerful automation capabilities, and outstanding ROI. On Shopify’s app store, Postscript boasts a near-perfect rating, with thousands of 5-star reviews highlighting feature richness and reliability.

Some users have noted a slight learning curve when first exploring advanced segmentation and AI triggers. Postscript addresses this with detailed tutorials, webinars, and hands-on support to ensure every merchant succeeds.

Educational Resources and Community

Postscript offers a wealth of educational materials to help you master text message marketing:

• Official Blog: Regular posts on best practices, case studies, and industry trends.
• Webinars & Workshops: Live sessions covering everything from list building to AI optimization.
• Knowledge Base: Step-by-step guides and video tutorials for every feature.
• Community Forum: Connect with other Shopify merchants to share tips and success stories.
• Developer Documentation: For brands building custom integrations and advanced workflows.

Conclusion

From rapid list growth and AI-driven message optimization to two-way conversational flows and rigorous compliance, Postscript equips you with everything needed to dominate text message marketing in 2024 and beyond. Ready to see real revenue impact? Try Postscript Free for 30 days Today and transform SMS into your top-performing channel.