In the fast-paced world of online retail, standing out from the competition is more challenging than ever. If you’re looking to maximize conversions and maintain an ongoing dialogue with your shoppers, text message marketing could be the game-changer your store needs. With open rates consistently above 90%, SMS allows you to deliver timely promotions, restock alerts, and personalized recommendations right into your customers’ hands.

That’s where Postscript comes in. As a dedicated SMS solution built for Shopify brands, Postscript makes launching and scaling your text message marketing program simple and compliant. Try Postscript Free for 30 days Today and discover how SMS can become your #1 revenue channel.

Why Text Message Marketing Matters for Ecommerce

Consumers check texts within minutes of receiving them, making SMS promotions an incredibly effective way to drive instant engagement. Compared to email, text message marketing boasts higher open and click-through rates, putting your offers in front of customers when they’re ready to buy.

• Immediacy: Time-sensitive campaigns like flash sales and cart reminders perform exceptionally well.
• Personalization: Segmented messages based on behavior and preferences increase relevance.
• Conversational: Two-way messaging fosters genuine connections and builds brand loyalty.

How Postscript Simplifies Your SMS Strategy

Postscript is designed solely around SMS, giving you a focused suite of tools to grow your list, craft targeted messages, and monitor performance. Here’s what you can do:

Rapid List Growth

• Custom desktop and mobile popups to capture phone numbers seamlessly.
• Checkout collection via Shopify, Recharge, and custom integrations.
• QR codes and landing pages that turn in-person interactions into subscribers.

Advanced Segmentation & Automation

• Over 45 filters to build dynamic segments based on purchase history, location, and more.
• 65+ trigger events like abandoned cart, order shipped, and back-in-stock alerts.
• 85+ filter conditions to tailor messages by line items, discount amounts, and user behavior.

AI-Powered Optimization

• Automated A/B testing at scale—generate hundreds of variants in seconds.
• Revenue-driving AI that learns your brand voice and boosts high-ROI flows by 20% on average.
• Proactive chat assistant that guides customers through questions and purchase decisions.

Compliance & Deliverability You Can Trust

Staying compliant with TCPA and carrier regulations is non-negotiable. Postscript embeds compliance into every feature, from opt-in prompts to message cadence controls. With strategic partnerships and leadership in the Ecommerce Innovation Alliance, you’re protected against costly lawsuits and blocked messages.

Best Practices for SMS Success

To maximize ROI on your text message marketing efforts, follow these guidelines:

• Seek clear opt-in: Use crystal-clear language and incentives to grow a qualified list.
• Time your messages: Respect customer time zones and avoid late-night sends.
• Keep it concise: Short, action-oriented texts outperform long paragraphs.
• Personalize at scale: Leverage segmentation and dynamic fields for one-to-one relevance.
• Test and refine: Continuously iterate subject lines, send times, and content with AI-driven experiments.

Real Results with Postscript

Brands using Postscript see list growth rates up to three times faster, thanks to tools like Popup Editor and Onsite Opt-In. With an average ROI of 34x, merchants routinely recover their investment on the first campaign. Automated flows such as abandoned cart reminders and back-in-stock alerts generate immediate revenue while nurturing loyal relationships.

Ready to unlock the full potential of SMS for your ecommerce store? Try Postscript Free for 30 days Today and watch your sales skyrocket.

Getting Started in Minutes

With a visual Flow Builder and pre-built templates, setting up campaigns and automations takes no time at all. Whether you’re on the Starter plan (free with a $30/mo spend) or ready for advanced analytics on Professional, Postscript scales with your needs. Every plan includes two-way messaging, detailed reporting, and world-class support.

Try Postscript Free for 30 days Today