Lead Gen 2024: Turbocharge Your Outreach with Closely

Searching for the ultimate guide to lead gen? You’ve landed on the right page. In this post, I’ll walk you through why Closely is the go-to LinkedIn automation platform for growing teams, how it helps streamline your prospecting, and exactly how you can put its powerful features to work for your business.

If you’ve struggled to scale LinkedIn outreach or juggled multiple tools without seeing meaningful ROI, you’re not alone. I’ve spent years testing automation solutions, and Closely stands out with industry-leading metrics, flexible sequences, and seamless CRM sync. Ready to optimize your lead gen and see real results? Get Started with Closely Today and unlock efficient, GDPR-compliant LinkedIn campaigns.

What is Closely?

Closely is a LinkedIn automation tool designed to help sales leaders and marketing teams scale their outbound efforts without sacrificing personalization or compliance. By enabling custom sequences, intelligent filters, and deep analytics, Closely empowers you to launch multi-variant campaigns in minutes and optimize every touchpoint.

Closely Overview

Founded by growth hackers passionate about streamlining outreach, Closely has grown from a niche startup into a trusted platform serving agencies and in-house teams alike. Its mission: simplify complex LinkedIn prospecting so you can focus on building relationships. Over the past three years, Closely has onboarded hundreds of clients, processed millions of messages, and earned recognition for its user-friendly interface and robust GDPR compliance.

Whether you’re a solo founder or managing a 20-person sales organization, Closely scales with you. Recent milestones include a major integration with leading CRMs, launch of a superior metrics dashboard, and expanded team management features to ensure each member sees only what they need.

Pros and Cons

Pros:

1. Powerful Campaign Builder: Create custom sequences with multiple actions and conditional logic to maximize reply rates.

2. Flexible Lead Management: Filter out contacts from previous campaigns to prevent retargeting and sync new leads directly to your CRM.

3. Superior Analytics Dashboard: Access detailed performance metrics to refine outreach strategies and hypothesize improvements.

4. Seamless Integrations: Connect with over a dozen CRMs, meeting schedulers, monitoring tools, and inboxes for an unified stack.

5. GDPR Compliant: Built-in data privacy measures ensure your outreach meets EU regulations without extra overhead.

6. Team Management Access: Set different permission levels to maintain privacy and security across your organization.

Cons:

1. Learning Curve: New users may need time to master complex multi-variant sequences.

2. Pricing Tiers: Advanced features require higher-tier plans, which may be steep for very small teams.

Features that Boost Lead Gen

Custom Sequence Builder

Closely’s sequence builder lets you:

• Define multiple outreach steps—connection requests, messages, profile views—with branching logic.
• Set delays and conditions so each prospect follows a tailored path based on their engagement.
• Clone and tweak existing sequences to rapidly run A/B tests on headlines, messages, and call-to-actions.

In-Depth Lead Management

Manage your audience with precision:

• Filter leads from prior campaigns to avoid overlap.
• Import and export lists in CSV or via direct CRM sync.
• Tag contacts for segmentation—industry, seniority, past interactions—so each outreach feels personal.

Superior Metrics Dashboard

Make data-driven decisions with:

• Comprehensive campaign analytics—open rates, acceptance rates, reply rates, and conversion metrics in one view.
• Hypothesis testing tools—compare variants side-by-side to identify winning templates.
• Timeline view—trace every touchpoint from connection request to final follow-up.

Closely Pricing

Choose the plan that aligns with your lead gen goals:

Starter

Price: $49/month

Ideal for solopreneurs testing LinkedIn outreach.

• Up to 500 contacts per month
• Basic sequence builder
• Email support

Growth

Price: $149/month

Perfect for small teams scaling to 2,000 contacts monthly.

• Advanced sequence logic
• CRM and scheduler integrations
• Priority support

Enterprise

Custom pricing

Designed for agencies and large sales departments.

• Unlimited contacts
• Dedicated account manager
• White-label reporting

Closely Is Best For

If you’re serious about improving your LinkedIn lead gen, Closely fits these audiences:

Sales Leaders

Coordinate multi-rep campaigns, track performance centrally, and hit quota faster.

Marketing Teams

Build targeted sequences to nurture prospects and hand off only warm leads to sales.

Agencies

Run multiple client campaigns from one dashboard, generate branded reports, and maintain GDPR compliance.

Benefits of Using Closely for Lead Gen

• Time Savings: Automate repetitive tasks so reps focus on high-value conversations.
• Higher Response Rates: Conditional messaging ensures prospects receive relevant, timely follow-ups.
• Data-Backed Optimization: Clear metrics help you refine messaging and sequencing for maximum impact.
• Scalability: Run hundreds of sequences in parallel without manual oversight.
• Compliance Confidence: Built-in GDPR features reduce legal risk during European outreach.

Customer Support

Closely’s support team is highly responsive, offering live chat and email assistance during business hours. Whether troubleshooting campaign logic or optimizing your outreach, support reps guide you step by step.

For complex implementations and Enterprise customers, a dedicated account manager ensures you get the most from advanced integrations and white-label reporting setups.

External Reviews and Ratings

Users praise Closely’s intuitive campaign builder and robust analytics. On popular review sites, it averages 4.7/5 stars, with comments highlighting increased acceptance rates and time saved. Some note the initial learning curve when setting up multi-variant sequences—but most agree that the platform’s ROI quickly offsets the ramp-up period.

Educational Resources and Community

Closely maintains an active blog, regular webinars, and detailed tutorials covering sequence design, GDPR compliance, and advanced A/B testing strategies. An engaged user forum allows marketers and sales professionals to share templates, success stories, and optimization tips.

Conclusion

By harnessing Closely, you’ll transform your LinkedIn prospecting into a streamlined, data-driven engine for lead gen. From custom sequences and flexible lead management to superior analytics and compliance safeguards, this platform equips you to scale outreach and accelerate growth. Ready to revolutionize your sales process? Mid-article proof is great—but real results start when you take action: Get Started with Closely Today.

Get Started with Closely Today and unlock the full power of automated LinkedIn lead gen.