Searching for the ultimate guide to lead gen? You just landed on the right page… As someone who’s built campaigns across multiple industries, I know how challenging it can be to consistently fill your pipeline with high-quality prospects. That’s why I turned to Closely—a robust LinkedIn automation platform trusted by top teams to streamline outreach, personalize sequences, and supercharge results.

Whether you’re an agency, sales leader, or solo entrepreneur, mastering lead gen on LinkedIn demands a strategic mix of targeted outreach, timely follow-ups, and clear metrics. With over three years helping hundreds of companies expand their networks and achieve measurable growth, Closely is the only tool I rely on.

What is Closely?

Closely is an all-in-one LinkedIn automation tool designed to help teams efficiently manage outbound campaigns, personalize outreach, and track performance—all from a single dashboard. By combining customizable sequences, AI-powered personalizations, and seamless CRM integrations, it empowers sales and marketing teams to build authentic connections at scale while maintaining compliance with GDPR.

Closely Overview

Founded in 2020 by a group of growth marketers and automation experts, Closely set out to demystify LinkedIn outreach and make professional networking more accessible. In just a few years, the platform has grown to support thousands of users across industries like SaaS, consulting, and recruitment.

The mission has remained consistent: equip leaders with the tools they need to expand their LinkedIn presence, drive business growth, and optimize every touchpoint. From humble beginnings to a feature-packed platform with clients in over 25 countries, Closely continues to innovate based on real user feedback and emerging best practices.

Pros and Cons

Pros:

Granular Sequence Builder: Create multi-step campaigns with conditional logic to nurture prospects effectively.

Robust Analytics: Access a superior metrics dashboard that highlights key performance indicators and A/B testing results.

Flexible Lead Management: Filter leads from past campaigns to prevent retargeting and sync seamlessly with your CRM.

Team Management: Assign different access levels, ensuring privacy and streamlined collaboration.

White-label Options: Customize the platform to reflect your brand identity, ideal for agencies managing multiple clients.

GDPR Compliance: Ensures all data processing and outreach adhere to EU regulations, giving peace of mind to privacy-minded teams.

Cons:

Learning Curve: With so many features, new users may need time to explore advanced settings.

Pricing Levels: Lower-tier plans have credit limits that may require an upgrade for high-volume campaigns.

Features

Closely offers a suite of powerful features designed to optimize every stage of your LinkedIn outreach. Here’s a closer look:

Custom Sequences

Create tailored outreach flows that adapt based on prospect behavior. Key benefits include:

• Conditional Steps: Automatically skip or add steps based on profile views or reply status.
• Multi-Channel Touchpoints: Combine LinkedIn messages, connection requests, and emails for a unified approach.
• Pause & Resume: Control when sequences pause to avoid over-saturating prospects.

In-Depth Audience Work

Manage targets with precision to ensure relevance and avoid duplication:

• Advanced Filters: Sort leads by industry, role, location, and previous engagement.
• CRM Sync: Bi-directional integration with popular tools like HubSpot, Pipedrive, and Salesforce.
• Blacklist Management: Prevent retargeting past contacts or internal stakeholders.

Superior Metrics Dashboard

Gain real-time insights into how your campaigns perform:

• Campaign Overview: Track connection rates, reply percentages, and ROI in one glance.
• Timeline Activity: Review every touchpoint with prospects for deeper analysis.
• Custom Reports: Export data to CSV or PDF to share with stakeholders.

Closely Pricing

Whether you’re just getting started or leading a large team, there’s a plan for you. Ready to experience advanced lead gen techniques? Get Started with Closely Today and kick off your first campaign.

Starter

Price: $49/mo • Ideal for solo professionals who need basic automation capabilities.

• 1 LinkedIn account
• Unlimited email accounts
• White-label included

Growth (Most Popular)

Price: $127/mo • Best for small teams seeking higher outreach limits and advanced analytics.

• 3 LinkedIn accounts
• 3,000 monthly credits (750 emails, 150 phones, 1,500 AI messages)
• CRM integrations & white-label

Essential

Price: $205/mo • Tailored for growing agencies that manage multiple client campaigns.

• 5 LinkedIn accounts
• 5,000 credits per month
• Comprehensive team management features

Custom

Price: $350+/mo • Fully adjustable to suit enterprise needs or high-volume outreach.

• Up to 10 LinkedIn accounts
• Unlimited email integrations
• Dedicated support & onboarding

Closely Is Best For

Whether you’re an individual contributor or leading a global sales team, Closely adapts to your needs:

Sales Leaders

Scale campaigns across multiple reps, maintain pipeline visibility, and align with CRM data.

Marketing Teams

Run segmented campaigns to nurture leads, boost event attendance, and support content initiatives.

Agencies

Manage white-labeled portals for each client, generate unified reports, and drive repeatable outcomes.

Benefits of Using Closely

• Time Savings: Automate repetitive tasks to focus on high-value interactions.
• Higher Response Rates: Personalization at scale leads to more meaningful conversations.
• Data-Driven Decisions: Leverage detailed analytics to refine messaging and targeting.
• Seamless Collaboration: Centralize outreach efforts, align with CRM, and track performance.
• Compliance First: GDPR-compliant processes keep you protected.

Customer Support

The Closely support team is highly responsive, offering live chat, email assistance, and a dedicated knowledge base. Most inquiries receive a reply within two hours, ensuring minimal downtime for your campaigns.

Whether you’re troubleshooting a sequence or onboarding new team members, Closely’s specialists guide you through best practices and advanced workflows to maximize your ROI.

External Reviews and Ratings

Users praise Closely for its intuitive interface, powerful automation engine, and outstanding customer service. “Our LinkedIn responses doubled within weeks,” says one B2B marketer. Another notes, “The AI personalizations are a game-changer for our SDRs.”

Some feedback highlights the learning curve for advanced features, but the team is actively expanding tutorials and live webinars to address these needs.

Educational Resources and Community

Closely’s official blog publishes weekly articles on outreach strategies, A/B testing, and LinkedIn algorithm updates. You’ll also find on-demand webinars, step-by-step guides, and an active user forum where best practices are shared.

Looking to network with fellow professionals? Join the Closely community on LinkedIn for exclusive tips, case studies, and direct access to the product team.

Conclusion

Effective lead gen on LinkedIn requires the right blend of strategy, personalization, and data-driven insights. With Closely, you unlock automation at scale without sacrificing the human touch. Ready to revolutionize your prospecting? Get Started with Closely Today.