Searching for the ultimate guide to call tracking software? You just landed on the right page. In today’s data-driven world, understanding which marketing channels drive phone calls, form submissions, and chats is crucial. That’s where WhatConverts steps in—an all-in-one lead tracking and reporting platform trusted by top PPC and SEO professionals. From dynamic number insertion to multi-click marketing attribution, WhatConverts helps you prove and grow marketing ROI. Ready to see it in action? Try WhatConverts Free for 14 days Today.

What is WhatConverts? A call tracking software solution

WhatConverts is lead tracking and reporting software built for marketing agencies and business owners who demand precision in attribution. As a comprehensive call tracking software platform, it captures all conversion types—calls, forms, chats, and eCommerce—and ties them back to specific campaigns, keywords, and ads. Whether you manage a solo storefront or oversee dozens of client accounts, WhatConverts gives you actionable intelligence to optimize every marketing dollar.

WhatConverts Overview: A leader in call tracking software

Founded in 2014, WhatConverts began with a simple mission: to empower marketers with accurate, real-time data on all lead sources. Starting with a handful of PPC agencies, the platform quickly gained traction thanks to its intuitive interface, dynamic number insertion, and robust API integration.

Over the years, WhatConverts has processed millions of calls, forms, and chats, serving agencies of all sizes and hundreds of business verticals. Continuous feature development—like call flows, HIPAA compliance, and multi-channel attribution—has cemented its reputation among performance-driven professionals.

Pros and Cons of WhatConverts call tracking software

Pros:

Comprehensive multi-channel tracking: Tracks calls, forms, and chats in one unified platform, eliminating guesswork in attribution.

Dynamic Number Insertion: Automatically swaps phone numbers based on the visitor’s source, ensuring accurate campaign-level tracking.

Custom reporting & insights: Build, schedule, and export tailored reports to show clients exactly where their leads are coming from.

Scalable plans: From individual business plans at \$30/mo to agency plans starting at \$500/mo, there’s a tier for every budget.

HIPAA Compliance: Secure call recording and data handling for healthcare and other regulated industries.

Outstanding support: Responsive customer service via chat, email, and phone ensures you’re never left troubleshooting alone.

Cons:

Steeper learning curve for advanced features like customer journey and multi-click attribution; may require initial setup assistance.

Plans with full feature sets can get pricey for very small businesses without high call volumes.

Features: WhatConverts call tracking software toolkit

WhatConverts packs a wealth of features designed to give you clarity on every lead. Below is a deep dive into its core capabilities:

Call Tracking & Recording

Instantly generate local or toll-free numbers for campaigns. Every call is recorded and logged with key metadata.

• Caller ID, call duration, and timestamp
• Audio recordings for quality assurance
• Custom tags and notes per call

Dynamic Number Insertion (DNI)

DNI automatically displays unique phone numbers based on traffic source—Google Ads, Facebook, organic search, and more—so you know exactly which channel drove each call.

Form & Chat Tracking

Capture web form submissions and chat engagements alongside calls, attributing every lead back to its origin.

• Screenshot attachments for form submissions
• Chat transcripts with timestamped messages
• Integration with major chat providers

Call Flows

Design interactive voice response (IVR) menus and routing rules to ensure callers reach the right department or team member.

Report Builder & Scheduled Reports

Drag-and-drop report creation lets you combine metrics—calls, forms, chats—with campaign data from Google Ads, Bing, and Analytics. Schedule automated delivery to stakeholders.

Customer Journey & Multi-click Attribution

Understand how leads interact with multiple touchpoints before converting. Attribute value across each click or interaction.

Lead Intelligence

Access deep behavioral insights: pages visited, time on site, device type, and geographic data for each lead.

WhatConverts Pricing: call tracking software plans

Whether you’re a small business or a full-scale agency, WhatConverts offers transparent pricing and a 14-day free trial on all plans.

Call Tracking Plan

Price: \$30/mo
Ideal for businesses that only need phone call and text tracking.

• \$30 usage credit included
• Track phone calls and SMS
• Dynamic Number Insertion
• API access and call recording

Plus Plan

Price: \$60/mo
Perfect for businesses adding form and chat tracking.

• Includes all Call Tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Bing, Google Ads & Analytics integration

Pro Plan

Price: \$100/mo
Great for growing agencies requiring advanced reporting.

• All Plus features
• Call flows and IVR
• Custom report builder & scheduled reports
• HIPAA compliance

Elite Plan

Price: \$160/mo
Best for enterprises demanding full attribution and intelligence.

• All Pro features
• Customer journey mapping
• Multi-click marketing attribution
• Pages visited & lead intelligence

Agency Plans (Unlimited Accounts)

From \$500/mo to \$1,250/mo with higher usage credits, customizable features, and support for unlimited client accounts.

WhatConverts Is Best For call tracking software users

With its flexible plans and rich feature set, WhatConverts caters to a variety of audiences:

Small Businesses

Gain visibility into which digital ads or local listings drive calls and web leads. Make data-backed decisions without breaking the bank.

Marketing Agencies

Manage multiple client accounts, deliver transparent ROI reports, and upsell advanced attribution packages to grow revenue.

eCommerce Retailers

Combine chat and form data with call tracking to optimize online-to-offline customer journeys and reduce abandoned carts.

Enterprises & Healthcare

Leverage HIPAA-compliant call recording and advanced customer journey mapping for regulated industries that can’t compromise on security.

Benefits of Using WhatConverts call tracking software

Streamline your lead management and marketing attribution with these key advantages:

• Accurate ROI Measurement: Attribute revenue to the exact campaigns and keywords that drive conversions.
• Unified Lead Data: All calls, forms, and chats in one dashboard—no more fragmented spreadsheets.
• Improved Ad Spend Efficiency: Reallocate budget to high-performing channels in real time.
• Enhanced Client Reporting: Deliver sleek, custom reports that showcase value to stakeholders.
• Time Savings: Automate data collection and report scheduling for hands-free insights.
• Scalability: Easily upgrade plans or add agency-wide accounts as your business grows.

Ready to see these benefits for yourself? Try WhatConverts Free for 14 days Today and watch your marketing ROI soar.

Customer Support

WhatConverts offers responsive, personalized support across multiple channels. Whether you have a question about dynamic number insertion or need help setting up HIPAA-compliant call recording, the support team is available via live chat, email, and phone.

Customers rave about quick turnaround times and direct access to product specialists. Detailed documentation, video tutorials, and step-by-step guides further ensure you’ll never be left guessing.

External Reviews and Ratings

Across G2 and Capterra, users praise WhatConverts for its intuitive interface and robust attribution features. Marketers highlight significant improvements in ad spending efficiency and client satisfaction. Common praise points include reliable call recordings, seamless integrations, and the flexibility of scheduled custom reports.

On the flip side, some users initially found the advanced reporting options overwhelming. WhatConverts addresses this by offering guided onboarding sessions and a comprehensive knowledge base to flatten the learning curve.

Educational Resources and Community

WhatConverts maintains an active blog filled with best practices for call tracking software, SEO tips, and case studies. Regular webinars and live Q&A sessions bring together industry experts to share insights on maximizing marketing ROI.

The online community forum allows users to exchange workflows, ask questions, and showcase creative uses of the platform. Combined with video tutorials and a detailed help center, you have all the support you need to become a power user.

Conclusion

In an era where every marketing dollar counts, accurate attribution is no longer optional—it’s essential. WhatConverts delivers a unified call tracking software solution that captures calls, forms, and chats while tying them back to specific campaigns and keywords. With transparent pricing, scalable plans, and award-winning customer support, you have everything you need to prove and grow your marketing ROI. Ready to transform your lead tracking? Try WhatConverts Free for 14 days Today.