Searching for the ultimate guide to applicant tracking system? You’ve come to the right place. When I first explored recruitment automation, I discovered SurveySparrow, your smart partner for creating impactful customer experiences—and in this case, candidate experiences too. Get Started with SurveySparrow Today to see how an intuitive applicant tracking system can transform hiring.

You know how tedious resume screening and interview scheduling can be. Years of refining SurveySparrow have made it a trusted name among teams that handle feedback, reviews, and surveys at scale. Now, with tailored workflows for HR, it’s never been easier to tune in to candidate feedback, streamline communication, and fill roles faster.

What is applicant tracking system?

An applicant tracking system is software designed to automate and optimize the recruitment process. From collecting resumes through online forms to managing interview stages and capturing candidate feedback, an ATS centralizes every step in one unified platform. By reducing manual tasks, it helps HR teams focus on evaluating top talent instead of juggling spreadsheets and emails.

SurveySparrow Overview

SurveySparrow began with a simple vision: empower organizations to listen and act on feedback effortlessly. Founded in 2017, the platform expanded quickly with customers in over 150 countries. Its mission—to turn customer voice into business growth—naturally extends into HR by capturing candidate insights at every touchpoint.

Over the years, SurveySparrow has earned awards for design and ease of use, and its unified VOC platform now spans surveys, reputation management, AI-driven analytics, and ticketing. This growth trajectory ensures that when you adopt SurveySparrow as your applicant tracking system, you benefit from enterprise-grade reliability and innovation.

Pros and Cons

Pros: Streamlines recruitment workflows and centralizes candidate data, reducing time to hire.

Pros: Conversational surveys boost candidate engagement—expect up to 40% more responses.

Pros: Built-in AI with CogniVue analyzes open-text feedback to reveal hiring bottlenecks.

Pros: Integrates with 2000+ platforms—from HRIS systems to communication tools—ensuring seamless data flow.

Pros: Reputation management lets you monitor employer reviews across 100+ sites, building an attractive employer brand.

Pros: WhatsApp feedback capture allows real-time candidate surveys on their preferred channel.

Cons: Learning curve for advanced ticketing and workflow automation features.

Cons: Custom enterprise pricing may exceed small team budgets without negotiation.

Features

SurveySparrow combines robust feedback capabilities with recruitment workflows to power your applicant tracking system.

Unified VOC Platform

Capture candidate feedback across every interaction:

• Post-application surveys
• Interview experience ratings
• Offer acceptance feedback

AI-Powered Insights with CogniVue

Derive meaningful patterns from textual feedback:

• Sentiment analysis pinpoints pain points in your hiring pipeline.
• Key driver analysis identifies process steps that most impact candidate satisfaction.

Conversational Surveys

Boost engagement with chat-style forms:

• Guided candidate questions for higher completion rates.
• Mobile-first design ensures smooth responses on any device.

WhatsApp Feedback

Meet candidates where they are:

• Real-time prompts after interviews
• Automated follow-up reminders

Reputation Management

Monitor your employer brand:

• Aggregate Glassdoor, Indeed, and social media reviews
• Respond swiftly to negative feedback to protect your reputation

Ticketing for Issue Resolution

Ensure no candidate concern goes unanswered:

• Hassle-free ticket creation from survey flags
• Assign to hiring managers or HR staff for rapid closure

Integrations and Automation

Sync with your existing HR stack:

• 2000+ integrations including CRMs, calendars, and HRIS
• Webhooks and custom workflows to automate every step

SurveySparrow Pricing

Whether you’re a solo recruiter or an enterprise HR team, there’s a plan to fit your needs.

Basic

19 USD/month (billed yearly) – Ideal for individual recruiters starting out.

• 2,500 responses/year
• Email surveys, skip logic, 5+ integrations

Starter

39 USD/month (billed yearly) – Perfect for growing teams.

• 15,000 responses/year
• Embedded surveys, translation, 10+ integrations

Business

79 USD/month (billed yearly) – Advanced tools for mid-sized HR teams.

• 50,000 responses/year
• Custom branding, workflows, Zendesk integration

Professional

249 USD/month (billed yearly) – For teams needing enterprise-grade compliance and analytics.

• 100,000 responses/year
• Sentiment analysis, HIPAA compliance, 130+ language auto-translate

Enterprise

Custom pricing – Tailored solutions for large organizations.

• Dedicated customer success manager
• Option display logic, survey throttling, custom data center

By now, you’ve seen why SurveySparrow stands out as an applicant tracking system. Ready to streamline recruitment workflows? Get Started with SurveySparrow Today and experience the difference.

Applicant Tracking System Is Best For

Different teams gain unique advantages:

Small Businesses

Quick setup and conversational surveys help lean HR teams hire quality candidates without administrative overload.

Mid-Sized Companies

Automated workflows and AI insights optimize growing recruitment volumes and improve candidate satisfaction.

Large Enterprises

Advanced security, HIPAA compliance, and custom integrations support complex hiring ecosystems.

Recruitment Agencies

Manage multiple clients, centralize feedback, and build stellar employer reputations on behalf of your partners.

Benefits of Using applicant tracking system

• Faster Time to Hire: Automate screening and scheduling to reduce vacancy periods.
• Improved Candidate Experience: Real-time feedback loops make applicants feel valued.
• Data-Driven Decisions: AI analyses reveal actionable insights for process improvement.
• Employer Branding: Reputation management tools showcase your company as an employer of choice.
• Seamless Collaboration: Integrations keep hiring managers, recruiters, and stakeholders on the same page.

Customer Support

SurveySparrow offers 24×5 support across email, chat, and call channels depending on your plan. Whether you’re troubleshooting a workflow or fine-tuning a survey, the dedicated team responds promptly with expert guidance.

Enterprise customers enjoy a dedicated customer success manager who ensures your recruitment automation runs smoothly and scales as your hiring needs evolve.

External Reviews and Ratings

On G2 and Capterra, SurveySparrow consistently earns high marks for ease of use and customer support. Users praise the intuitive survey builder and conversational format, citing significant boosts in engagement.

Some reviewers note that advanced workflow setup can be complex initially, but SurveySparrow’s knowledge base and support team quickly resolve these challenges.

Educational Resources and Community

Stay informed with the SurveySparrow blog, offering best practices for candidate surveys, feedback analysis, and HR automation. Join live webinars, in-depth tutorials, and a vibrant community forum to share strategies and learn from peers.

Conclusion

Implementing an applicant tracking system like SurveySparrow will revolutionize your hiring process. From conversational candidate surveys to AI-driven insights and seamless integrations, every feature is designed to boost recruitment efficiency and elevate your employer brand. Ready to see it in action? Get Started with SurveySparrow Today and transform how you attract, engage, and hire top talent.