What is Wati?

Wati is a Business Messaging Made Simple platform built on the WhatsApp Business API. It empowers brands to automate marketing, sales, service, and support workflows through an intuitive interface on your favourite messaging app. With Wati, teams can manage conversations, broadcast campaigns, and deploy chatbots—all from a shared inbox that scales with your business.

At its core, Wati transforms WhatsApp into a unified communication hub, allowing you to personalize customer interactions, boost engagement, and drive conversions without juggling multiple tools.

Wati Overview

Founded with a mission to simplify business messaging, Wati began as a small startup focused on bridging the gap between brands and customers on WhatsApp. Over the years, it has grown into a global solution trusted by thousands of companies for its reliability and ease of use.

The team behind Wati is dedicated to continuous innovation. From rolling out zero-fee API setup to securing official blue tick verification, Wati has consistently added features that address real-world pain points—making it one of the fastest-growing WhatsApp Business API platforms today.

Notable milestones include achieving Google Partner status in Asia, processing over 20 million API calls per month for enterprise customers, and expanding support to 24×7 for Pro and Business plan users.

Pros and Cons

Pros:

Unified Team Inbox: Streamline support with a shared inbox that handles WhatsApp, Facebook, Instagram, and QR code messages in one place.

No-Code Chatbots: Build automated flows without writing a line of code, providing instant responses to common requests.

Scalable Broadcasts: Send up to 15k monthly broadcasts on Growth, unlimited on Pro and Business plans, ensuring your campaigns reach every contact.

Rich Integrations: Connect to Shopify, HubSpot, Salesforce, and other CRMs for seamless lead nurturing and sales automation.

AI-Powered Automation: Leverage AI for query resolution, reminders, and information collection on the Pro and Business plans.

High Throughput: Business plan supports up to 4,000 messages per minute, perfect for large-scale deployments.

Official Verification: Zero-fee setup for official WhatsApp API and blue tick verification adds credibility to your business profile.

Multi-Channel Lead Capture: Funnel leads from Facebook and Instagram into your WhatsApp workflows, boosting ROI by up to 10x.

Privacy & Security Tools: Features like phone masking, IP whitelist, and role-based access ensure compliance and data protection.

Comprehensive Analytics: Track tags, interactions, and campaign performance in real time to optimize engagement.

Cons:

Steeper learning curve for teams new to WhatsApp Business API compared to standard messaging solutions.

Advanced AI and automation features are limited to Pro and Business plans, which may not suit very small businesses on tight budgets.

Features

Wati offers a comprehensive suite of features designed to drive conversions and improve customer satisfaction. Below is a deep dive into the key capabilities.

Broadcast

Push out targeted campaigns and engage audiences with high-response messages.

• Tag contacts and categorize them into groups for personalized communications.
• Schedule broadcasts and templates to maximize open rates.
• Analyze delivery and read receipts to refine future campaigns.

Chatbots

Automate routine inquiries and guide customers through common workflows without manual intervention.

• Drag-and-drop builder for no-code bot creation.
• Instant responses to FAQs, order tracking, and lead qualification.
• Seamless handoff to human agents when needed.

Shared Team Inbox

Collaborate effectively with pre-built assignments, tags, and reporting tools.

• Round-robin assignment for even workload distribution (Business plan).
• Role-based access controls and IP whitelisting for secure operations.
• Integrations bring in customer context from CRM, e-commerce, and support platforms.

Omnichannel Support

Unify messaging channels—WhatsApp, Facebook, Instagram, QR code—into a single interface.

• Seamless transition between platforms to keep customer histories intact.
• Campaigns and automations work across all channels.

AI Automation

Boost efficiency with AI-driven query resolution, reminders, and information collection.

• Free AI support replies each month, scaling with plan level.
• Smart tagging and insights to optimize workflows.

Analytics & Reporting

Monitor key metrics to measure ROI and engagement.

• Real-time dashboards for tags, broadcasts, and chatbot performance.
• Exportable reports for deeper analysis.

Wati Pricing

Choose a plan that fits your team size and business needs.

Growth

Price: $49/month – Ideal for small teams starting on WhatsApp.

• 3 Users included.
• Zero-fee WhatsApp setup and blue tick verification.
• Omnichannel inbox (WhatsApp, FB, IG, QR).
• 15k broadcasts/month and 1,000 free automation triggers.
• 2 select CRM integrations and 10k API calls/month.
• 24×5 Email Support (EN/PT).

Pro

Price: $99/month – Best value for growing businesses.

• 5 Users included (+$24/user/month thereafter).
• Everything in Growth, plus AI automation and advanced team tools.
• Unlimited broadcasts and 2,000 free automation triggers/month.
• 5 integrations including HubSpot and 200k API calls/month.
• 250 free AI support replies and 24×7 email & chat support.

Business

Price: $249/month – Built for enterprises with high messaging volumes.

• 5 Users included (+$59/user/month thereafter).
• Scale to 4k messages/min and Blitz add-on for 12k messages/min.
• WhatsApp Pay API, ad ROI tools, and dedicated Customer Success Manager.
• Unlimited integrations including Salesforce and 20M API calls/month.
• 5,000 free automation triggers and 1,000 AI support replies.
• Priority 24×7 support with TAM access.

Wati Is Best For

Whatever your industry or team size, Wati has a solution tailored to you.

E-Commerce Brands

Automate order updates, abandoned cart recovery, and personalized promotions to drive sales directly in WhatsApp.

Customer Support Teams

Resolve queries faster with shared inboxes, ticket assignments, and AI-powered responses—improving CSAT scores.

Marketing Agencies

Manage multiple clients on one platform, broadcast campaigns at scale, and demonstrate tangible ROI to stakeholders.

Healthcare Providers

Offer appointment reminders, FAQs, and patient follow-ups securely with privacy controls like phone masking and IP whitelists.

Education & Training

Enroll students, deliver course updates, and answer FAQs instantly with chatbots and broadcast workflows.

Benefits of Using Wati

• Higher Engagement Rates: WhatsApp open rates exceed 98%, ensuring your messages are seen.
• Automated Lead Qualification: Chatbots filter and qualify leads 24/7, feeding your sales funnel.
• Cost Savings: Zero-fee API setup and inclusive plans reduce overhead compared to alternative BSPs.
• Scalable Conversations: Manage thousands of chats concurrently with automation and AI assistance.
• Improved Team Efficiency: Shared inbox tools and role-based workflows eliminate silos.
• Measurable ROI: Track campaign performance, tagging, and sales conversions in one dashboard.

Customer Support

Wati’s support team is renowned for its responsiveness. Growth plan users receive 24×5 email support in English and Portuguese, ensuring any setup questions or minor issues are resolved promptly.

Pro and Business plan customers benefit from 24×7 email and chat support, with the latter gaining access to a dedicated Technical Account Manager for personalized assistance and rapid escalation.

External Reviews and Ratings

Users praise Wati for its intuitive interface and reliable broadcast capabilities. Many highlight the seamless integration with Shopify and HubSpot as a game-changer for merging messaging and e-commerce workflows.

Some feedback notes that initial setup of chatbots requires time to master. However, Wati addresses this by providing detailed tutorials and responsive support to guide new users through best practices.

Educational Resources and Community

Wati maintains an extensive blog covering messaging strategies, case studies, and industry updates. Weekly webinars and video tutorials walk you through chatbot creation, broadcast optimization, and integration setups.

The Wati Community Forum connects you with fellow users to share templates, troubleshoot issues, and exchange creative campaign ideas. Regular “Ask Me Anything” sessions with product experts keep you up to date on new releases.

Conclusion

In today’s competitive landscape, automated WhatsApp chatbots are no longer a luxury—they’re a necessity. Wati equips your team with the tools to engage customers at scale, automate routine tasks, and drive measurable revenue growth. Ready to experience business messaging made simple? Try Wati Free for 7 days Today and see how easy it is to transform your WhatsApp communications.

Don’t wait—Try Wati Free for 7 days Today and unlock the full potential of WhatsApp chatbots for your business.