Searching for the ultimate guide to sms marketing? You just landed on the right page. In this in-depth article, I’ll walk you through everything you need to know about driving revenue with sms marketing on Shopify and show you why Postscript is the top partner for your SMS strategy.

Whether you’re a boutique store owner or managing a fast-scaling ecommerce brand, you’ve probably wondered how to cut through the noise and connect directly with customers. With over 15 years of collective expertise and a reputation for delivering an average 34x ROI, Postscript is designed to solve real-world challenges in sms marketing. Ready to transform your sales? Try Postscript Free for 30 days Today and start building meaningful conversations that convert.

What is sms marketing?

sms marketing is a permission-based channel that allows brands to send targeted text messages to subscribers’ mobile phones. It combines the immediacy of SMS with personalization, segmentation, and automation to drive open rates above 95% and engagement rates greater than any other digital channel. For ecommerce merchants on Shopify, this means faster order confirmations, timely promotions, back-in-stock alerts, and two-way conversations that build loyalty.

Postscript Overview

Postscript is the leading SMS marketing platform built exclusively for Shopify brands. Founded by ecommerce veterans, our mission has always been to help merchants unlock the full potential of texting. From our early days working side-by-side with Shopify stores to becoming the go-to solution for thousands of merchants, Postscript continues to innovate in sms marketing with AI-driven insights and conversational-first technology.

Our growth milestones include:

• Serving over 1,500 Shopify stores worldwide
• Achieving industry-recognized compliance standards
• Delivering an average 34x ROI on campaigns and automations

Pros and Cons

Pros:

High ROI: Merchants average a 34x return on investment, making sms marketing a top revenue channel.

Rapid List Growth: Popup Editor, CashBack, and Onsite Opt-In tools help brands grow SMS lists 3x faster.

AI-Powered Optimization: Replace manual A/B tests with AI-driven message variant testing, increasing revenue by 20% on key flows.

Deep Compliance Expertise: Protect your store from costly lawsuits with our gold-standard compliance practices.

Advanced Segmentation: Over 45 filters ensure every message reaches the right audience based on behaviors, purchase history, and demographics.

Two-Way Conversations: Flow Builder enables personalized, real-time conversations to drive engagement and loyalty.

Cons:

Requires an initial investment in subscriber acquisition to maximize ROI potential.

SMS carrier fees apply in addition to plan costs, which vary by volume and region.

Features

Postscript offers a robust set of features designed to streamline sms marketing for Shopify merchants:

Subscriber Acquisition Tools for sms marketing

• Desktop & Mobile Popups: Customize when and where opt-in popups appear to collect phone numbers and emails without disrupting the user experience.
• Keywords: Text-to-join keywords that can be shared across channels for easy tracking of opt-ins and revenue.
• Checkout Collection: Seamlessly gather subscribers during checkout on Shopify, Recharge, Carthook, or custom integrations.
• Landing Pages & Opt-In Forms: Build standalone pages or embed forms in email and social posts to capture high-intent leads.
• QR Codes: Turn product packaging, signage, or events into new SMS subscribers with unique codes.
• Back in Stock Automation: Convert out-of-stock frustration into opt-ins with automated restock alerts.

Segmentation & Targeting for sms marketing

Create highly contextual SMS experiences by combining over 45 segmentation filters with real-time triggers:

• Behavioral Data: Automate messages based on events like “checkout started,” “order created,” or “product viewed.”
• Subscriber Attributes: Tailor campaigns by area code, past purchases, or engagement history.
• Trigger Filters: Refine automations with order details such as line items, subtotal, and discount amounts.

AI-Driven Campaigns & Automations

Postscript AI takes the guesswork out of optimization. Train the AI on your brand voice, then let it explore thousands of message variants to improve performance. Expect a 20% lift in revenue on top flows, plus a proactive AI shopping assistant that engages subscribers in conversational SMS experiences.

Postscript Pricing

Whether you’re getting started or scaling to enterprise, Postscript offers transparent pricing:

Starter Plan

Price: $0/mo* + $30 min spend

Ideal for small merchants just testing the waters of sms marketing.

• Unlimited campaigns, automations, and segments
• Dedicated toll-free number
• Subscriber acquisition tools with 2 opt-in keywords

Growth Plan

Price: $100/mo

Perfect for growing stores ready to expand their SMS strategy.

• Includes Starter features
• Unlimited opt-in keywords
• Live chat and email support

Professional Plan

Price: $500/mo

For brands seeking advanced analytics and priority support.

• Includes Growth features
• Enhanced analytics
• API access and higher throughput

Enterprise Plan

Contact us for custom pricing

Designed for large-scale operations needing bespoke support and data integration.

• Onboarding launch specialist
• Personalized product recommendation messages
• Priority live chat support with 2-minute response times
• Data warehouse push

Postscript Is Best For

Postscript’s deep focus on sms marketing makes it a standout choice for:

Small Ecommerce Brands Looking to Improve sms marketing

Gain a competitive edge with easy-to-use opt-in popups and automated flows that nurture subscribers from day one.

Growing Online Retailers Who Need Scalable sms marketing

Leverage AI-driven testing and advanced segmentation to personalize experiences at scale and boost average order value.

Enterprises Seeking Advanced sms marketing Insights

Access custom integrations, data warehouse pushes, and a dedicated launch specialist to manage complex SMS programs.

Benefits of Using Postscript

Implementing Postscript in your sms marketing strategy delivers:

• Increased Revenue: An average 34x ROI on every dollar spent.
• Faster List Growth: Tools designed to triple subscriber acquisition speed.
• Improved Engagement: Two-way messaging fosters authentic conversations and loyalty.
• Higher Efficiency: AI optimizes campaigns in minutes rather than days.
• Peace of Mind: Best-in-class compliance protects your brand from legal risk. See how it works by visiting Postscript.

Customer Support

Postscript’s team is dedicated to helping merchants succeed. From live chat and email support on the Growth plan to priority, two-minute response times on Enterprise, you’ll never be left in the dark. Our onboarding specialists ensure a smooth setup, and our 24/7 help center provides resources whenever you need them.

Need real-time assistance? Integrations with Slack, Zendesk, and Gorgias mean your support tickets are routed directly to your existing workflows. Whether it’s troubleshooting triggers or fine-tuning segmentation, we’ve got you covered.

External Reviews and Ratings

Merchants love Postscript’s intuitive Flow Builder and powerful analytics. Positive reviews highlight:

• Exceptional deliverability and open rates
• Responsive customer success team
• Game-changing AI features

Some customers note initial setup complexity for advanced automations, but our onboarding specialists and detailed tutorials fill any gaps quickly.

Educational Resources and Community

Postscript’s commitment to ecommerce education extends beyond the app. Access official blogs, step-by-step tutorials, webinars, and a vibrant merchant community. From best practices for holiday campaigns to deep dives on segmentation strategies, our resources help you master sms marketing.

Conclusion

Building a high-performing sms marketing program on Shopify doesn’t have to be daunting. With Postscript’s robust feature set, AI-driven optimization, and best-in-class compliance, you’ll be equipped to drive engagement, boost revenue, and foster lasting customer relationships. Ready to see the impact for yourself? Try Postscript Free for 30 days Today and unlock the power of conversational commerce.