Boost Sales with Smart SMS Marketing for Ecommerce
Searching for the ultimate guide to sms marketing? You just landed on the right page. In this comprehensive walkthrough, I’ll share proven strategies to boost sales with smart SMS marketing for ecommerce, and show you how Omnisend can power up your campaigns from day one. Ready to transform your outreach? Get Started with Omnisend for Free Today and see results fast.
As an ecommerce marketer, you juggle countless channels—social media, email, paid ads—and still worry about cart abandonment and low engagement rates. SMS offers unrivaled open rates and immediate customer connection, yet few brands tap its full potential. That’s where Omnisend comes in. Trusted by thousands of merchants worldwide, Omnisend combines email and SMS automation into one intuitive platform that works day and night for you. Let’s dive in and discover how you can leverage sms marketing with Omnisend to engage shoppers and drive revenue on autopilot.
What is Omnisend?
Omnisend is a marketing automation platform built specifically for ecommerce businesses, focusing on email and SMS marketing to help you grow revenue and engagement. With pre-built workflows, real-time segmentation, and seamless integrations, Omnisend simplifies campaign setup while delivering powerful results. Whether you’re recovering abandoned carts, welcoming new subscribers, or sending flash sale alerts via SMS, Omnisend has you covered.
Omnisend Overview
Founded in 2014, Omnisend set out with a simple mission: make marketing automation so intuitive that even small teams could execute complex campaigns. Over the years, it has grown into one of the fastest-growing ecommerce marketing platforms, trusted by tens of thousands of online stores across the globe.
From its early days as an email-centric tool, Omnisend expanded into SMS and web push to meet evolving customer needs. Today, those channels operate in concert to create unified customer experiences. The company continuously rolls out updates—from AI-driven segmentation to a growing library of 250+ templates—so your marketing is always fresh and effective.
Pros and Cons
Pros:
- Integrated Email & SMS: One dashboard for all messages, reducing tool clutter.
- Pre-Built Automations: Save time with workflows for welcome series, abandoned cart recovery, and more.
- Real-Time Segmentation: Target customers exactly when they’re most likely to convert.
- Customizable Templates: Over 250 beautiful templates you can tweak to match your brand.
- Robust Integrations: One-click connections to 160+ ecommerce apps.
- 24/7 Support: Live chat and email support any time you need help.
Cons:
- SMS pricing can add up for high-volume senders if not managed carefully.
- Advanced reporting features are reserved for higher-tier plans.
Features
Omnisend’s feature set revolves around simplicity and power working together. Here are the key capabilities that make it a top choice for sms marketing:
Pre-Built Workflows
Automate critical touchpoints without building emails or SMS sequences from scratch.
- Welcome Series: Greet new subscribers with personalized offers.
- Abandoned Cart Recovery: Send SMS reminders to shoppers who left items behind.
- Post-Purchase Follow-Up: Encourage repeat purchases and collect feedback.
Real-Time Segmentation
Group contacts automatically based on behavior, purchase history, and campaign engagement.
- Cart Abandoners
- Frequent Buyers
- Coupon Redeemers
Multi-Channel Campaign Builder
Design campaigns that combine email, SMS, and web push notifications in a single flow.
- Drag-and-drop editor with adjustable timing.
- Preview across devices.
- Built-in A/B testing and split automation.
Popups, Signup Forms & Landing Pages
Capture leads at key moments on your site with customizable overlays, inline forms, and dedicated landing pages.
Advanced Reporting & Analytics
Track performance with detailed dashboards covering campaigns, revenue attribution, click maps, and more.
Midway through your SMS journey, it’s crucial to have a platform that scales with your business. Get Started with Omnisend for Free Today and unlock smarter automation.
Omnisend Pricing
Choosing the right plan depends on your email and SMS volume, plus the features you need. Here’s a quick breakdown:
Standard – $11.20/mo (paid quarterly)
- Contacts: 500
- Emails: 6,000/mo
- SMS Credit: $1 free SMS
- Unlimited web push
- 24/7 priority support
Pro – $41.30/mo (paid quarterly)
- Contacts: 2,500
- Emails: Unlimited
- Global SMS & unlimited web push
- Advanced reporting and product recommender
- Bonus: $41.30 global SMS credit
Custom Pricing
- For large contact lists or specific needs
- Unlimited email and web push
- Free migration and onboarding assistance
- Dedicated success manager
Omnisend Is Best For
Whether you’re a small startup or an established retailer, Omnisend’s versatility makes it a fit for many ecommerce models:
Direct-to-Consumer (DTC) Brands
Engage customers with personalized SMS flash sales and email drip campaigns to boost retention.
High-Volume Stores
Scale automated flows and leverage advanced reporting to optimize ROI across channels.
Subscription Services
Automate renewal reminders and upsell sequences via email and SMS without manual effort.
Small Businesses
Start with a free plan, grow your list, and unlock pro tools as you scale—all within the same platform.
Benefits of Using Omnisend
- Higher Open Rates: SMS campaigns often see open rates above 90%, ensuring your message gets noticed.
- Improved Conversions: Timely SMS reminders drive shoppers back to complete purchases.
- Time Savings: Pre-built workflows handle routine touches so you can focus on strategy.
- Consistent Branding: Fully customizable templates keep every message on-brand.
- Better Insights: In-depth analytics reveal which channels and messages move the needle.
Customer Support
Omnisend offers round-the-clock live chat and email support to troubleshoot issues, refine campaigns, and share best practices. Whether you’re encountering deliverability hiccups or need advice on segmentation, friendly experts are available 24/7 to guide you.
Priority support comes bundled with paid plans, ensuring your urgent questions receive expedited attention. From onboarding to advanced automation, the Omnisend team is committed to your success every step of the way.
External Reviews and Ratings
Merchants rave about Omnisend’s ease of use and reliable deliverability. On popular review sites, it consistently earns 4.5+ stars, with praise for:
- Intuitive drag-and-drop builders
- Effective abandoned cart recovery flows
- Responsive customer support
Some users note the SMS credits can be pricey at scale, but most agree the ROI from recovered revenue far outweighs costs. Omnisend regularly updates pricing tiers and offers bonuses to keep budgets in check.
Educational Resources and Community
Beyond the platform, Omnisend provides a wealth of educational materials:
- Official blog with case studies and strategy guides
- Webinars and live workshops led by ecommerce experts
- In-depth tutorials on setting up advanced automations
- Active community forum for peer-to-peer advice
Conclusion
In today’s competitive ecommerce landscape, mastering sms marketing is no longer optional—it’s essential. Omnisend unifies email and SMS into one powerhouse platform, streamlining your campaigns so you can engage customers at every stage of the buying journey. From cart reminders to post-purchase follow-ups, the automation tools handle the heavy lifting while you focus on growth. Ready to elevate your outreach? Get Started with Omnisend for Free Today and see how easy smart SMS marketing can be.
