Searching for the ultimate guide to chatbot whatsapp? You just landed on the right page. Here at Wati, we’ve helped thousands of businesses streamline marketing, sales, service and support on WhatsApp. With years of experience as a trusted WhatsApp Business API partner, Wati empowers teams to deliver timely, personalized conversations at scale. Try Wati Free for 7 days Today and see the impact on your response rates and conversions.

I know how overwhelming it can be to juggle customer inquiries, broadcast campaigns, and order updates across multiple platforms. That’s why I rely on Wati’s intuitive automation, no-code chatbots, and shared inbox tools. Whether you’re a small e-commerce store or an enterprise support team, Wati simplifies your WhatsApp operations so you can focus on delighting customers.

What is Wati?

Wati is a Business Messaging Made Simple platform designed to leverage the WhatsApp Business API for marketing, sales, service and support. It unifies broadcast campaigns, chatbot automation and shared team inboxes in one place, enabling you to engage prospects and customers with high-response messages. With Wati, you can tag and segment contacts, automate replies to FAQs, and drive more direct conversions on WhatsApp.

Wati Overview

Founded with a mission to democratize WhatsApp Business automation, Wati has grown rapidly by focusing on usability and ROI. Early adopters loved the zero-fee official API setup and seamless blue tick verification process. Over time, integrations with Shopify, HubSpot, Salesforce and other CRMs have expanded Wati’s reach. Today, teams across retail, education, hospitality and beyond trust Wati to deliver over 20 million messages per month.

Wati’s core philosophy is simple: break engagement barriers by meeting customers where they already spend most of their time. By offering an omnichannel inbox that includes Facebook, Instagram and QR code leads, Wati becomes the single source of truth for customer context and conversation history.

Pros and Cons

Pro: Zero-fee WhatsApp Business API setup and official green tick verification ensure credibility and cost efficiency.

Pro: Omnichannel shared inbox unites WhatsApp, Facebook, Instagram and more for seamless team collaboration.

Pro: No-code chatbot builder lets you automate responses to common queries, qualify leads, and drive sales without developer overhead.

Pro: Advanced AI Automation, smart targeting and carousel templates boost campaign performance on Professional and Business plans.

Pro: Scalable API throughput up to 20 million calls per month with the highest tier plan for large enterprises.

Pro: Dedicated customer success manager and priority support ensure minimal downtime and rapid issue resolution.

Con: Entry-level Growth plan limits automation triggers to 1,000 per month, which may be tight for high-volume use cases.

Con: Additional user seats beyond the included count incur per-seat charges, potentially raising costs for large teams.

Features

Wati’s feature set is crafted to cover every stage of the customer journey on WhatsApp. Below are the key capabilities that power marketing, sales and support for busy teams.

Broadcast

Engage broad audiences with hyper-targeted WhatsApp campaigns that achieve response rates far above email or SMS.

• Tag and segment contacts to deliver personalized content based on purchase history, interests or behavior.
• Schedule broadcasts and get detailed delivery, open and reply analytics for continuous optimization.
• Leverage rich media: images, documents, product carousels and CTWA ads to acquire new leads.

Chatbots

Create powerful, no-code chatbot workflows to handle common customer requests instantly and qualify leads around the clock.

• Drag-and-drop builder for FAQs, appointment scheduling, order tracking and more.
• Conditional logic and quick-reply buttons to guide conversations efficiently.
• Seamless handover to live agents for complex queries without losing context.

Shared Team Inbox

Provide stellar support with a collaborative inbox that ensures no message goes unanswered and every customer feels valued.

• Assign, track and report on conversations to maintain SLAs and accountability.
• Integrate with CRMs like HubSpot and Salesforce to surface customer context in a few clicks.
• Automate post-sales updates, such as shipping notifications and payment reminders, directly in WhatsApp.

Wati Pricing

Wati offers transparent monthly plans to suit teams of all sizes. Choose the tier that best matches your user count and feature requirements.

Growth

Price: $49/month – Ideal for small teams getting started with WhatsApp marketing and support.

• 3 users included; $24 for each additional seat.
• 15k broadcasts per month and 1,000 free automation triggers monthly.
• Omnichannel inbox, standard promotions, CTWA ads, e-commerce integrations, 10k API calls.
• 24×5 email support in English and Portuguese.

Pro

Price: $99/month – Best value for teams needing advanced automation and campaign optimization.

• 5 users included; $24 per extra user monthly.
• Unlimited broadcasts, 2,000 free automation triggers and 200k API calls.
• Auto-qualify leads, carousel templates, AI automation, advanced team tools and Shopify sales-driving features.
• 2,000 integration calls, HubSpot integration and 24×7 email & chat support.

Business

Price: $249/month – Designed for enterprises scaling to millions of messages per month.

• 5 users included; $59 per added seat monthly.
• Unlimited broadcasts, 5,000 automation triggers, 20M API calls and full webhooks.
• WhatsApp Pay API, ad ROI tools, round-robin assignment, dedicated TAM and priority 24×7 support.
• Advanced privacy controls, phone masking, roles and IP whitelisting.

Wati Is Best For

Wati’s flexible platform caters to a variety of audiences. Explore which use case aligns with your goals.

Small Teams and Startups

With an intuitive interface and zero-fee API setup, small teams can launch professional WhatsApp campaigns quickly without incurring upfront costs.

E-Commerce Brands

Integrations with Shopify, product catalogs and automated cart recovery chatbots help online retailers recover lost revenue and boost average order value.

Customer Support Departments

Shared inbox, SLA tracking and chatbot deflection tools reduce response times and lighten agent workloads for service teams handling large ticket volumes.

Marketing Agencies

Multi-client support, branded inboxes and advanced analytics empower agencies to manage WhatsApp campaigns across multiple accounts from one dashboard.

Benefits of Using Wati

Adopting Wati for your chatbot whatsapp strategy delivers measurable value:

• Higher Engagement: WhatsApp messages achieve up to 98% open rates, ensuring your campaigns get noticed.
• Improved Conversions: Instant, personalized conversations reduce friction and drive direct sales.
• Cost Efficiency: No-fee API setup and scalable plans keep costs predictable as you grow.
• Team Collaboration: Shared inboxes and assignment features maintain accountability and streamline workflows.
• Data-Driven Insights: Real-time analytics on broadcasts, automation triggers and chat performance optimize ROI.

Customer Support

Wati’s support team is renowned for prompt, knowledgeable assistance. Whether you choose the Growth plan with 24×5 email support or the Business plan with a dedicated technical account manager, help is always a click away. Response times average under an hour for critical issues, and the support portal offers detailed documentation and ticket tracking.

Channels include email, live chat, knowledge base articles and regular webinars. For Pro and Business users, 24×7 chat support ensures any hiccup in your WhatsApp operations is resolved swiftly, minimizing downtime and protecting your brand reputation.

External Reviews and Ratings

On software review sites, Wati consistently earns high marks for ease of use, reliability and customer satisfaction. Users praise the no-code chatbot builder for reducing development overhead and report response rate lifts of 30–50%. Integrations with major CRMs earn kudos for preserving customer context.

Some feedback notes the learning curve around advanced AI automation settings, but Wati addresses this by offering guided onboarding sessions and detailed video tutorials. Occasional requests for additional language support are in the product roadmap for upcoming releases.

Educational Resources and Community

Wati maintains an active blog with best practices on WhatsApp marketing, sales automation and customer support workflows. Regular webinars and live Q&A sessions help users get the most out of newly released features. The Wati community forum allows peer-to-peer knowledge sharing, and an official Slack channel connects power users and Wati experts.

Conclusion

If you’re ready to elevate your chatbot whatsapp strategy and deliver exceptional customer experiences, Wati is the all-in-one solution you need. From no-code chatbots to omnichannel broadcasts and shared team inboxes, Wati streamlines each step of the journey. Try Wati Free for 7 days Today and discover how easy business messaging on WhatsApp can be.

Your customers are already on WhatsApp—don’t let them slip away. Try Wati Free for 7 days Today and start driving higher engagement, faster responses and more conversions now.