If you’re striving to enhance your search engine optimisation and outrank competitors, Frase is your all-in-one AI writing and SEO optimisation workstation. From keyword research to well-structured content briefs and AI-generated drafts, Frase empowers you to produce high-quality, data-backed content faster than ever.

Many marketers struggle with manual SERP analysis and piecing together outlines from top contenders. I’ve been there—wasting hours on spreadsheets and tabs. With Frase’s intuitive interface and real-time SEO insights, you’ll spend less time guessing and more time creating. Ready to scale your content and boost your rankings? Get started now and transform your search engine optimisation strategy.

What is Frase? – A Search Engine Optimisation Powerhouse

Frase is an AI-driven SEO content optimisation tool designed to streamline every stage of your content workflow. It instantly analyzes top SERP results to identify key topics, headers, questions, and statistics you need for comprehensive coverage. By leveraging Frase, you can create briefs, outlines, and even full drafts—optimized for search engine optimisation—in mere minutes.

Frase Overview & Its Impact on Search Engine Optimisation

Founded with a mission to simplify SEO research and content creation, Frase has rapidly grown into a trusted platform for thousands of marketers and agencies. Its intuitive research panel visualizes metrics like word count, domain rating, and heading structure, so you know exactly what your competitors are doing and how to outperform them.

Over the years, Frase has introduced groundbreaking AI features—from instant content briefs to an AI writer that tailors tone and structure to your brand voice. Recognized for innovation in SEO tech, Frase continues to iterate, making it easier for you to secure higher rankings and drive organic traffic.

Pros and Cons

Pros:

1. Instant SERP Analysis: Skip manual digging—get key topics and headers from top results in seconds.

2. AI-Generated Content Briefs: Build data-backed outlines with recommended headings and keywords automatically.

3. Full-Length Draft Creation: Convert briefs into optimized first drafts using AI that matches your voice.

4. Real-Time Optimisation Insights: See what’s missing from your content based on competitor data.

5. Collaboration Tools: Assign tasks, share documents, and streamline teamwork in one platform.

6. Flexible Integrations: Optimize content directly in Google Docs and WordPress.

Cons:

1. Learning Curve: Some users may need time to master all AI features and customisation options.

2. Pricing for High Volume: Enterprise-level needs can become costly without volume discounts.

Features for Search Engine Optimisation

Frase offers a suite of features designed to elevate your content’s visibility and relevance. Here’s how each component supports your search engine optimisation goals:

1. SERP Analytics

Instantly aggregate data from top-ranking pages to identify:

• Common headings and subheadings
• Frequently asked questions
• Key statistics and data points

2. AI-Generated Content Briefs

Produce comprehensive outlines in under a minute:

• Recommended H2/H3 headings
• Target keyword suggestions
• Competitor coverage analysis

3. AI Writer

Turn your outline into a full draft in seconds, with controls for:

• Tone and style
• Length and structure
• Copywriting formulas (e.g., AIDA, PAS)

4. Content Optimiser

Receive real-time feedback on missing topics and keywords, then adjust to close the gap with top performers.

5. Workflow & Collaboration

Streamline content production with:

• Custom templates and SOPs
• Folder organisation by project or client
• In-platform assignments and progress tracking

Frase Pricing & Search Engine Optimisation ROI

Whether you’re a freelancer or an enterprise, Frase offers plans to match your scale:

Starter – $45/month

Ideal for small businesses and freelancers kicking off their SEO journey:

• 1 user, 15 content projects/month
• Rank-ready AI documents from $2 each
• SEO analytics for 1 domain
• Unlimited AI words and free tools

Professional – $115/month

Perfect for agencies and in-house teams scaling content creation:

• 3 users (plus extras up to 9)
• 75 content projects/month
• Unlimited domain analytics
• Priority support and API access

Enterprise – Custom Pricing

Designed for large marketing teams with complex workflows:

• Custom user and project volumes
• Advanced security compliance
• Dedicated onboarding and account manager
• Real-time content monitoring & alerts

Frase Is Best For

Frase adapts to various user types, ensuring each group meets their SEO objectives:

Freelancers & Small Businesses

Benefit from instant briefs and AI drafts to produce high-quality content without a large team.

Agencies & In-House Marketers

Scale content output, collaborate seamlessly, and track progress across multiple clients or campaigns.

Enterprise Marketing Teams

Leverage advanced security, custom workflows, and real-time monitoring to manage large-scale SEO operations.

Benefits of Using Frase for Search Engine Optimisation

• Improved Content Relevance: Data-backed insights ensure you cover every topic search engines and users expect.
• Faster Turnaround: Reduce research and drafting time from days to minutes.
• Higher Rankings: Close content gaps and optimize on the fly to outrank competitors.
• Scalability: Produce more content with consistent quality, even as your team grows.
• Better Collaboration: Centralize briefs, drafts, and feedback in one platform for seamless teamwork.

Customer Support

Frase offers responsive support via email and live chat, ensuring questions about features or troubleshooting are addressed promptly. Their dedicated knowledge base includes tutorials, FAQs, and troubleshooting guides to help you get the most out of every feature.

Professional and Enterprise plans receive priority support with faster response times, plus access to onboarding specialists and tailored training sessions to accelerate your team’s proficiency.

External Reviews and Ratings

Users consistently praise Frase for its ease of use and powerful AI capabilities. Many highlight how instant SERP analysis and AI-driven briefs have cut their content production time in half. On popular review sites, Frase maintains an average rating of 4.5/5, with testimonials citing improved rankings and streamlined workflows.

Some feedback points to a learning curve when first exploring advanced features, but most reviewers note that once familiar, they can’t imagine managing SEO without it.

Educational Resources and Community

Frase supports users with a rich library of resources: an official blog featuring SEO best practices, step-by-step tutorials, webinars hosted by industry experts, and an active community forum. Whether you’re just starting or refining advanced strategies, there’s a wealth of content to guide you.

Conclusion

From targeted keyword research to AI-powered drafting and real-time optimisation insights, Frase covers every aspect of modern search engine optimisation. Its seamless integration of research, writing, and analytics creates a unified workflow that saves you time and drives better rankings. Ready to transform your content strategy? Midway through adoption, you’ll see how Frase accelerates production and improves organic performance—experience it for yourself.

Get Started with Frase for Free Today and take the first step toward smarter, faster, and more effective SEO content creation.