Searching for the ultimate guide to the best email automation platform? You just landed on the right page. Kit(formerly ConvertKit) is the email-first operating system designed to help creators nurture audiences, sell products, and automate personalized messages. Ready to simplify your workflow? Get Started with Kit for Free Today.

Building a sustainable creator business means valuing time, freedom, and genuine connections with your audience. Kit has been empowering creators since its inception, serving hundreds of thousands of subscribers and earning accolades for its intuitive design. Whether you’re launching your first newsletter or scaling a digital storefront, Kit offers the tools you need to grow smarter, not harder.

What is Kit?

Kit is a comprehensive email-first operating system for creators. It brings together audience building, content delivery, automation workflows, and monetization features into one user-friendly platform. Instead of juggling multiple tools, Kit provides a unified solution to manage subscribers, send targeted campaigns, and drive revenue—all powered by personalization and automation.

Kit Overview

Founded with a mission to empower independent creators, Kit has rapidly evolved from a simple newsletter service into a full-fledged creator OS. Early on, its intuitive landing page builder and subscriber tagging set it apart. Over the years, Kit’s team has added powerful visual automations, smart recommendations, and built-in digital commerce, enabling creators to scale without sacrificing authenticity.

Today, Kit supports creators of all sizes—from solopreneurs launching their first email list to established brands managing six-figure product launches. Its intuitive interface and robust feature set make it a standout among email tools, consistently earning praise for deliverability rates and hands-on support.

Pros and Cons

Pros:

Intuitive Visual Automations: Map complex customer journeys with drag-and-drop ease.

Unlimited Landing Pages & Forms: Capture leads without additional fees or limits.

Audience Segmentation: Tag subscribers by interests and behaviors for hyper-targeted emails.

Built-In Commerce: Sell digital products, subscriptions, and paid newsletters directly.

High Deliverability: Strong infrastructure and best practices ensure your emails hit inboxes.

Flexible Plans: From free up to enterprise, Kit scales with your growth.

Responsive Support: 24/7 email and chat support with priority options for pro users.

Cons:

Learning Curve for Automations: While visual, building multi-step journeys can take practice.

Limited Built-In Templates: Some creators prefer more design options out of the box.

Features

Kit’s feature set is designed to cover every stage of your creator journey—from audience growth to revenue generation.

1. Visual Automation Builder

Create sophisticated workflows that respond to subscriber actions without coding:

• Trigger sequences based on purchases, clicks, or form submissions
• Branching paths to tailor messages for different segments
• Drag-and-drop interface for easy adjustments

2. Subscriber Tagging & Segmentation

Organize and personalize your list with precision:

• Tag subscribers by interest, behavior, or purchase history
• Create dynamic segments for targeted broadcasts
• Send one-off emails or automation flows to each group

3. Newsletter & Landing Page Builder

Capture and engage fans with no-code design tools:

• Unlimited landing pages with customizable templates
• Embedded opt-in forms for your blog or website
• Mobile-responsive designs to maximize conversions

4. Commerce & Monetization

Turn subscribers into customers without leaving the platform:

• Sell digital downloads, courses, and subscriptions
• Offer paid newsletters with built-in payment processing
• Automate post-purchase upsells and follow-ups

5. Advanced Analytics & Deliverability

Track performance and optimize results:

• Engagement scoring to identify your most active fans
• Deliverability dashboards showing open and click rates
• A/B testing for subject lines, content, and send times

Kit Pricing

With clear tiers and a generous free plan, Kit ensures you only pay for what you need.

Newsletter Plan (Free)

Price: $0/month – Up to 10,000 subscribers

• Basic visual automation
• Unlimited landing pages, forms, and broadcasts
• Sell digital products and run paid newsletters
• Email support and API access

Creator Plan

Price: $29/month or $25/month billed annually – Up to 1,000 subscribers

• Unlimited automations and email sequences
• Free & paid recommendations
• Smart recommendations and apps
• 24/7 email & chat support

Creator Pro Plan

Price: $59/month or $50/month billed annually – Up to 1,000 subscribers

• Everything in Creator Plan, plus:
• Advanced A/B testing and deliverability reporting
• Facebook custom audiences and referral system
• Priority email & chat support

Enterprise Plan

Custom pricing for unlimited subscribers

• White-glove migration and concierge onboarding
• Dedicated growth manager and IP address
• Monthly performance reviews and deliverability consultation

Kit Is Best For

Whether you’re just getting started or scaling a thriving business, Kit adapts to your needs.

Solo Creators & Newsletters

Launch and grow your first email list with zero upfront cost.

Digital Product Sellers

Automate sales funnels for e-books, courses, and design assets.

Subscription & Membership Brands

Run paid newsletters, manage recurring billing, and segment premium members.

Growing Teams

Collaborate across users, share automations, and scale without juggling multiple tools.

Benefits of Using Kit

• Time Savings: Automate repetitive tasks so you can focus on content creation.
• Deeper Connections: Send personalized emails that resonate and convert.
• Streamlined Workflow: One platform for landing pages, emails, and commerce.
• Revenue Growth: Multiple income streams managed in a single dashboard.
• Improved Deliverability: Industry-leading inbox placement rates.

Customer Support

Kit’s support team is available around the clock via email and chat. From onboarding assistance to deliverability advice, you’ll get prompt, personalized help whenever you need it.

Pro and enterprise users enjoy priority support, including dedicated growth managers and monthly performance reviews to ensure your campaigns are always optimized.

External Reviews and Ratings

Creators consistently praise Kit for its intuitive automations and exceptional deliverability. Scores average 4.6/5 on major review sites. Users highlight the ease of building workflows and the seamless checkout experience for digital products.

Some feedback points to a desire for more email template variety; however, Kit’s team regularly adds new designs and integrates community feedback into product updates.

Educational Resources and Community

Kit offers a robust library of tutorials, webinars, and how-to guides through its official blog and Help Center. Weekly livestreams and Q&A sessions help creators stay up to date with best practices.

The active creator community on social media and private forums provides peer support, templates, and inspiration, making it easy to learn and grow alongside fellow users.

Conclusion

Choosing the best email automation platform is crucial for scaling a successful creator business. Kit(formerly ConvertKit) delivers the perfect blend of powerful automations, audience-centric features, and built-in commerce tools. Ready to streamline your workflow and grow your revenue? Get Started with Kit for Free Today and experience why so many creators trust Kit to power their businesses.

Get Started with Kit for Free Today