Boost Your Marketing ROI with Call Tracking Software
Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ll walk you through how WhatConverts tracks calls, forms, and chats so you can prove and grow your marketing ROI.
If you’ve ever wondered which ads, keywords, or campaigns actually drive phone leads, you’re not alone. As a performance marketer, I’ve seen countless teams struggle without accurate data. WhatConverts has been trusted by top PPC and SEO professionals to grow value for clients, making it a market leader in lead tracking and reporting. Ready to see real numbers? Try WhatConverts Free for 14 days Today.
What is WhatConverts?
WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies and business owners. It automatically captures every interaction—calls, forms, chat conversations—so you can tie revenue back to specific channels and keywords. This level of transparency transforms vague ad spend into measurable ROI.
WhatConverts Overview
Founded on the principle that data-driven decisions fuel growth, WhatConverts has steadily evolved since its inception. The team set out to eliminate guesswork from marketing campaigns by providing real-time call tracking, dynamic number insertion, and multi-channel attribution.
Over the years, WhatConverts has added advanced reporting features like custom report builders, customer journey mapping, and multi-click attribution. Today, hundreds of agencies and thousands of businesses rely on WhatConverts to attribute revenue and optimize budgets.
Pros and Cons
Pros:
1. Comprehensive Tracking: Captures phone calls, form submissions, chat inquiries, and eCommerce leads in one dashboard.
2. Dynamic Number Insertion: Automatically swaps phone numbers based on traffic sources to maintain accurate attribution.
3. Real-Time Reporting: Access live data on campaign performance, call recordings, and lead values.
4. Flexible Integrations: Sync with Google Ads, Bing Ads, Analytics, CRMs, and marketing platforms via API.
5. Custom Reports: Build and schedule reports to share actionable insights with stakeholders.
6. Scalable Plans: From single users to agencies with unlimited accounts, there’s a plan that fits your needs.
Cons:
1. Learning Curve: The comprehensive feature set can be overwhelming for first-time users.
2. Cost for Small Teams: Entry-level plans start at $30/month, which may be steep for micro-businesses.
Features
WhatConverts packs a robust set of tools to elevate your marketing strategy.
Call Tracking
- Instant Call Tracking Numbers: Generate local, toll-free, and vanity numbers in seconds.
- Call Recording & Whisper Messages: Review conversations for quality assurance and training.
- Dynamic Number Insertion: Assign unique numbers per campaign, source, or keyword.
Form Tracking
- Auto-capture Every Form Submission: No more manual exports or CSV imports.
- Attribution Details: See which ad, keyword, or landing page generated each form lead.
- Lead Qualification: Rate leads by value, status, and custom tags.
Chat Tracking
- Integrate Live Chat Widgets: Monitor chat interactions alongside calls and forms.
- Transcripts & Analytics: Analyze chat transcripts for insight into customer intent.
- Assign Lead Value: Tag and rate chat leads to focus on high-value conversations.
Multi-Channel Attribution
- Customer Journey Reports: Track touchpoints across channels for a holistic view.
- Multi-Click Reporting: Attribute credit to all clicks leading to conversion.
- Pages Visited & Time on Site: Gain context around lead behavior before conversion.
WhatConverts Pricing
Whether you’re a solopreneur or an agency managing dozens of accounts, WhatConverts offers flexible plans:
Call Tracking Plan
Price: $30/mo
Ideal for small businesses focusing on call and text data.
Includes:
- $30 usage credit
- Dynamic Number Insertion
- Call Tracking & Recording
- API Access
Plus Plan
Price: $60/mo
Best for businesses adding form and chat tracking.
Includes all Call Tracking features plus:
- Campaign & Keyword Reporting
- Bing, Google Ads & Analytics Integration
Pro Plan
Price: $100/mo
Ideal for compliance-focused teams and advanced workflows.
Includes all Plus features plus:
- Call Flows
- Report Builder & Scheduled Reports
- HIPAA Compliance
Elite Plan
Price: $160/mo
For agencies and enterprises needing deep insights.
Includes all Pro features plus:
- Customer Journey Mapping
- Multi-Click Attribution
- Pages Visited & Lead Intelligence
Agency Plans
Starting at $500/mo for unlimited accounts, customizable credits, and priority support.
WhatConverts Is Best For
Different teams leverage WhatConverts to maximize return on ad spend and demonstrate clear value.
Marketing Agencies
Manage multiple client accounts under one roof. Customize reporting, share live dashboards, and retain clients with transparent ROI metrics.
Small Businesses
Track every customer touchpoint without juggling spreadsheets. Understand which ads actually generate leads instead of wasting budget on dead-end campaigns.
E-commerce Stores
Attribute both phone and online transactions. Combine call data with site analytics to optimize product pages and ad spend.
Healthcare Providers
With HIPAA compliance, hospitals and clinics can safely record calls, qualify leads, and protect patient data.
Benefits of Using WhatConverts
By consolidating all lead data in one platform, WhatConverts empowers you to:
- Eliminate Guesswork: Verify which channels drive real leads and revenue.
- Optimize Ad Spend: Shift budget toward high-performing keywords and campaigns.
- Improve Lead Quality: Qualify, value, and export leads easily for follow-up.
- Scale Reporting: Create custom reports and automate delivery to stakeholders.
- Enhance Collaboration: Give teams live access to performance data and call recordings.
Customer Support
WhatConverts provides responsive customer service through email, live chat, and in-platform messaging. Support staff are familiar with PPC, SEO, and call tracking nuances, ensuring quick, knowledgeable responses.
The Help Center offers extensive documentation, video tutorials, and a ticketing system for advanced queries. Whether you need onboarding assistance or custom integration help, WhatConverts’ team is ready to guide you.
External Reviews and Ratings
Users praise WhatConverts for its intuitive interface, robust feature set, and clear attribution reports. Many note that real-time call data and dynamic number insertion have directly improved campaign ROI.
Some reviewers mention that initial setup requires time to configure tracking numbers and integrations. However, WhatConverts’ support documentation and onboarding webinars address these challenges effectively.
Educational Resources and Community
WhatConverts maintains an active blog with strategies for call tracking, PPC optimization, and agency growth. Regular webinars and tutorials help users get the most from advanced features like multi-click attribution.
The community forum and user group on social media connect marketers to share best practices, ask questions, and learn new strategies for maximizing marketing ROI with call tracking software.
Conclusion
Accurate lead data is the foundation of effective campaigns. With WhatConverts, you capture every call, form, and chat, tie it back to specific keywords, and unlock actionable insights. Mid-campaign adjustments become straightforward when you can see exactly what’s working.
Ready to boost your marketing ROI with reliable call tracking software? Try WhatConverts Free for 14 days Today and witness the impact on your bottom line.
