Searching for the ultimate guide to keyword research tool? You just landed on the right page. I know how overwhelming it can be to sift through tons of data, analyze SERPs, and compile the perfect content brief—especially when you’re racing against deadlines. That’s why Frase has become my go-to solution. In just minutes, I go from seed keyword to a fully optimized draft that outranks competitors.

As a blogger and content strategist, I’ve tried countless platforms. Frase has been around since 2017, backed by thousands of users and top agencies worldwide. It’s won accolades for its AI-driven insights, and today you can Get Started with Frase for Free Today to see the difference firsthand.

What is Frase?

Frase is an all-in-one SEO content optimization platform and AI writer designed to supercharge your use of a keyword research tool. It automates SERP analysis, surfaces the most relevant topics and questions, and then helps you craft optimized content briefs and first drafts in mere seconds. Instead of manual research, Frase instantly pulls in headings, stats, and related keywords so you know exactly what your audience—and Google—expects.

Frase Overview

Frase was founded in 2017 by entrepreneurs passionate about streamlining content workflows. Their mission: make data-driven content creation accessible to everyone, from solo bloggers to enterprise marketing teams. Over the years, Frase has grown from a simple outline generator into a full AI-powered workstation for research, writing, and optimization.

With a user base that spans freelancers, agencies, in-house marketers, and major brands, Frase has continuously added features like real-time SEO scoring, integrations with Google Docs and WordPress, and collaborative folders for team projects. Each update reflects direct user feedback and advances in AI, ensuring you stay ahead of evolving search algorithms.

Pros and Cons

Pros:

1. Instant SERP Analysis: Skips manual digging by extracting key topics, headers, and questions from top results in seconds.

2. AI Content Briefs: Generates detailed, data-backed outlines in under a minute, saving hours of planning.

3. Unified Workflow: Research, write, and optimize in one platform—no switching between tools.

4. Customizable Outputs: From blog intros to FAQs and copywriting formulas, you can control tone, length, and style.

5. Collaboration Features: Assign documents, track progress, and organize projects with intuitive folders and permissions.

6. Integrations: Seamlessly optimize content inside Google Docs and WordPress without losing your workflow.

Cons:

1. Learning Curve: New users might need time to master all features and settings.

2. Price Point: Premium plans may be out of budget for solo bloggers on a shoestring.

Features

Frase packs powerful features that address every step of content creation with a keyword research tool mindset.

1. SERP Research Panel

• Visualize word counts, domain ratings, and header usage of top-ranking pages.
• Surface common questions, statistics, and topics you must cover.
• Compare competitor content side by side.

2. AI Content Brief Builder

• Generate optimized outlines in 6 seconds with recommended headings and keywords.
• Drag and drop headings to organize your structure.
• Save custom templates and workflows for repeatable briefs.

3. AI Writer

• Convert outlines into first drafts instantly.
• Customize tone, length, and target keyword density.
• Produce FAQ sections, intros, conclusions, and more with controlled prompts.

4. Real-Time Optimization

• Analyze your draft against top competitors to identify missing topics and keywords.
• Visual topic model reveals frequency of terms across SERP results.
• Get live SEO scores and suggestions to boost rankings.

5. Collaboration & Project Management

• Create folders by topic, client, or project.
• Assign tasks, leave comments, and monitor document statuses.
• Integrate with your existing team workflows seamlessly.

Frase Pricing

Choose a plan that fits your needs and budget, whether you’re a freelancer or part of an enterprise team.

Starter

Price: $45/month
Ideal for small businesses and freelancers seeking AI content creation capabilities.

• 1 user
• 15 content projects/month
• Instant AI docs from $2 each
• 1 brand voice, 3 reference docs, 30 custom terms
• SEO analytics for 1 domain, content opportunities for 50 pages

Professional

Price: $115/month
Perfect for agencies and in-house teams scaling content production.

• 3 users (additional users at $25 each)
• 75 content projects/month
• 5 brand voices, 15 reference docs, 100 custom terms
• SEO analytics for unlimited domains, content opportunities for 200 pages
• Priority support and API access

Enterprise

Custom Pricing
Designed for large teams with complex workflows and security needs.

• Custom users and volume pricing
• Unlimited domains and integrations
• Advanced security, dedicated onboarding, and account manager
• Custom content monitoring, real-time alerts, and API

Frase Is Best For

Whether you’re a solo writer or a large marketing department, Frase adapts to your workflow.

Freelancers & Small Businesses

Need efficient content research and writing without complex setups? Frase helps you produce quality, SEO-optimized content quickly.

Agencies & Consultants

Managing multiple clients? Create custom briefs, save brand voices, and collaborate with team members to deliver consistent results.

Enterprise Marketing Teams

Require robust security, advanced integrations, and dedicated support? The Enterprise plan scales with your content demands.

Benefits of Using Frase

• Faster Research: Skip hours of manual SERP analysis and go straight to content planning.
• Data-Backed Briefs: Include exactly the topics and keywords your audience is searching for.
• Improved Rankings: Real-time optimization uncovers gaps you can fill to outrank competitors.
• Scalable Workflows: Save templates, custom prompts, and SOPs for repeatable success.
• Team Collaboration: Assign tasks, track changes, and maintain quality control across projects.

Customer Support

Frase offers responsive customer support via live chat, email, and an extensive help center. Whether you’re troubleshooting a feature or need guidance on advanced strategies, the support team typically responds within a few hours.

Professional and Enterprise plans include priority support and dedicated onboarding. You’ll also find detailed tutorials, webinars, and case studies within the platform to help you maximize ROI.

External Reviews and Ratings

Users consistently praise Frase for its intuitive interface and time-saving AI capabilities. Many SEO consultants report ranking improvements within weeks of integrating Frase into their workflow. Agencies highlight the collaborative features as a major plus for team efficiency.

Some users note a learning curve when first exploring advanced settings, but community forums and official tutorials help flatten that. Occasional API rate-limit frustrations have been addressed with recent updates, ensuring smoother integrations.

Educational Resources and Community

Frase’s knowledge base is packed with blog posts, step-by-step tutorials, and on-demand webinars. The official community forum connects you with fellow content creators to share tips and best practices. Plus, regular live Q&A sessions give you direct access to the product team.

Conclusion

When it comes to leveraging a keyword research tool that also streamlines writing and optimization, Frase stands out. From instant SERP insights to AI-powered drafts and real-time SEO scoring, it covers every step of content creation. Ready to elevate your content game? Get Started with Frase for Free Today and experience the power of data-driven writing.

Get Started with Frase for Free Today