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What is Frase? A Keyword Research Tool Explained

Frase is a powerful keyword research tool designed to streamline SEO content creation. It analyzes top-ranking pages instantly, extracts key topics, headers, questions, and stats, and helps you build data-backed content briefs—all in one intuitive platform.

Frase Overview: A Keyword Research Tool

Founded to simplify SEO and content workflows, Frase has grown from a niche startup into a trusted solution for marketers worldwide. Its mission is to empower creators and teams to produce high-quality, optimized content at scale.

With thousands of users spanning freelancers, agencies, and enterprise brands, Frase continues to innovate—adding AI writing, real-time optimization, and seamless integrations that keep you ahead of search trends.

Pros and Cons

Pro: Instant SERP analysis surfaces the topics, headings, and questions you need to outrank competitors.

Pro: AI-powered content briefs and writing tools accelerate draft production from outline to final copy.

Pro: Real-time optimization guidance shows missing keywords and topic gaps based on top-ranking content.

Pro: Intuitive Outline Builder and drag-and-drop organization simplify content planning.

Pro: Integrations with Google Docs and WordPress streamline publishing workflows.

Pro: Team collaboration features allow assigning documents, tracking progress, and managing projects in one place.

Con: Advanced SEO analytics may require a brief learning curve for new users.

Con: Enterprise pricing can be prohibitive for very small teams without substantial content budgets.

Features

Frase packs several powerful features to boost your SEO and content process:

Instant SERP Insights

Analyze top search results instantly to uncover:

• Key topics and subtopics
• Commonly asked questions
• Word counts, headings, and domain ratings

AI-Powered Content Briefs

Generate detailed outlines in seconds:

• Recommended headings and subheadings
• Keyword suggestions and frequency data
• Competitor coverage mapping

AI Writer

Turn outlines into full drafts instantly. Customize tone, length, and structure while maintaining SEO optimization.

Content Optimization

Real-time analysis shows missing keywords and topics to close the gap with competitors before publishing.

Integrations & Workflows

Seamlessly integrate with Google Docs, WordPress, and your preferred project management setup—and reuse templates to scale content production.

Frase Pricing

Choose the plan that suits your needs:

Starter – $45/month

Ideal for small businesses and freelancers:

• 1 user, 15 content projects/month
• Instantly generate rank-ready AI docs from $2/doc
• Unlimited free AI tools

Professional – $115/month

Perfect for agencies and in-house teams:

• 3 users included, up to 9
• 75 content projects/month
• Priority support and API access

Enterprise – Custom Pricing

For large marketing teams requiring custom workflows:

• Volume pricing on projects and docs
• Advanced security, dedicated manager
• Custom integrations and alerts

Ready to transform your keyword strategy? Get Started with Frase for Free Today

Frase Is Best For Various Keyword Research Tool Use Cases

Small Businesses & Freelancers

Get quick SEO insights and AI-driven drafts without hiring a full team.

Agencies & In-House Marketers

Scale content production, collaborate seamlessly, and manage multiple domains in one account.

Enterprise Organizations

Customize workflows, enforce brand guidelines, and monitor performance across large content libraries.

Benefits of Using Frase as a Keyword Research Tool

Adopting Frase in your content workflow delivers:

• Speed: Research and draft optimized content in minutes instead of hours.
• Data-Driven Decisions: Real-time SEO metrics guide topic selection and keyword inclusion.
• Consistency: Reusable templates and brand voices ensure uniform content quality.
• Collaboration: Assign roles, track progress, and review content within the platform.
• Scalability: From solo creators to enterprise teams, Frase grows with your content needs.

Customer Support

Frase offers responsive support via email and live chat, with priority response times for Professional and Enterprise users. Their customer success team guides new users through onboarding, best practices, and troubleshooting.

An extensive knowledge base, including tutorials, webinars, and FAQs, complements direct support. Whether you need technical assistance or strategy advice, Frase’s support resources have you covered.

External Reviews and Ratings

On G2 and Capterra, Frase consistently earns high marks for ease of use, feature depth, and customer support. Users report significant traffic and ranking improvements within weeks. Some note a learning curve for advanced SEO analytics, but Frase’s growing educational library helps flatten it quickly.

Educational Resources and Community

Frase maintains an active blog with case studies, SEO tips, and AI writing strategies. Monthly webinars and live demos showcase new features and best practices. A dedicated Slack community and user forums foster peer-to-peer support and idea sharing.

Conclusion

With Frase as your go-to keyword research tool, you can outrank competitors, scale content production, and optimize existing pages with confidence. From instant SERP insights to AI-driven briefs and writing, Frase streamlines every step of your SEO workflow. If you’re ready to harness the power of AI and data-backed content creation, Get Started with Frase for Free Today