Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve spent years helping agencies and businesses uncover which marketing channels truly move the needle, and WhatConverts popped up as a standout solution from day one. WhatConverts delivers real-time insights into every phone call, form submission, and chat interaction—automatically attributing leads to the exact campaign, keyword, or ad that sparked them, all in one centralized dashboard.

It can feel impossible to prove ROI when your ad dollars vanish into a black box of missed calls and unqualified leads. I’ve been there: sifting through spreadsheets, guessing which campaign drove that valuable phone inquiry, and stressing over budget allocation. WhatConverts has been around since 2013, trusted by top PPC and SEO professionals across the globe, and consistently praised for its transparent reporting and powerful integrations. According to industry benchmarks, businesses see up to a 30% lift in marketing ROI once they can accurately assign value to each call. Ready to track every lead as a revenue event? Try WhatConverts Free for 14 days Today and see how clear data can transform your marketing results.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting tool designed to give marketers and business owners a comprehensive view of every customer interaction. At its core, it functions as advanced call tracking software that records and attributes incoming calls, but also tracks website forms and live chat conversations. Instead of juggling multiple platforms for phone, form, and chat attribution, WhatConverts consolidates everything into a single dashboard—making it easy to see which campaigns, keywords, and channels deliver the highest-value leads.

By automatically assigning a unique tracking number to each source, WhatConverts eliminates the guesswork and delivers granular ROI metrics. Whether you’re running Google Ads, Bing Ads, SEO campaigns, or social media promotions, this platform ensures that every conversion is tied back to the precise marketing effort that generated it. That clarity turns raw data into actionable intelligence, enabling you to fine-tune strategies and maximize marketing ROI.

Beyond basic call logs, WhatConverts enriches each lead record with form field values, chat transcripts, and caller metadata—so you can qualify leads faster and follow up with confidence. As a marketer, you’ll appreciate how a single click reveals the complete interaction history, saving time on manual data pulls and letting you focus on growth.

WhatConverts Overview

Founded in 2013, WhatConverts emerged from a simple yet powerful idea: marketers need transparent, reliable data to prove the value of their work. Its founders recognized a gap in the market for a unified system that tracked not just clicks, but actual leads. They set out to build a tool that integrates seamlessly with popular ad platforms and analytics suites, eliminating blind spots in campaign performance.

Since its launch, WhatConverts has steadily evolved—adding advanced features like dynamic number insertion, API access, and HIPAA compliance. Today, it serves over 10,000 users worldwide, processes more than 1 million calls and form submissions each month, and maintains 99.9% uptime. Its customers range from solo consultants and home-services companies to multi-national agencies managing hundreds of client campaigns.

WhatConverts has won multiple industry awards for innovation in marketing tech and was named “Best Lead Attribution Platform” by a leading software review site in 2022. By combining user feedback with agile development cycles, the team continually releases new tools—such as multi-click attribution and custom call flows—to keep pace with evolving marketing needs.

With dedicated support channels and a transparent product roadmap, WhatConverts’ mission remains focused on empowering businesses with actionable insights and elevating marketing from guesswork to data-driven decision-making.

Pros and Cons

Pro: Unified Lead Tracking – Combines calls, forms, and chat into a single dashboard, eliminating data silos and ensuring every lead is accounted for.

Pro: Actionable Reporting – Custom reports and scheduled emails ensure you stay on top of performance trends without manual exports.

Pro: Dynamic Number Insertion – Automatically swaps tracking numbers based on traffic source, preserving user experience while delivering accurate attribution.

Pro: API and Integration Support – Connects with Google Ads, Bing, Google Analytics, CRMs, and over 1,000 apps via Zapier.

Pro: HIPAA Compliance (Pro Plan) – Secure handling of sensitive healthcare data, keeping you audit-ready and compliant.

Pro: Customer Journey and Multi-Click Attribution (Elite Plan) – Gain a full view of how leads interact across multiple touchpoints.

Pro: Scalable Agency Plans – Manage unlimited client accounts with white-label reporting and team permissions.

Con: Learning Curve for Advanced Features – Call flows, custom report builder, and multi-location setups require initial training.

Con: Pricing Complexity – Multiple tiers and usage credits can be confusing without a clear comparison guide.

Con: Limited AI Insights – While rich in data, automated recommendations aren’t as robust as some AI-focused platforms.

Features

WhatConverts packs a comprehensive feature set tailored for performance-driven marketers. Below are the core capabilities that make it a top choice in call tracking software.

Call Tracking and Recording

Automatically assign unique phone numbers to each campaign, ad group, or keyword to track call volume and source attribution. Key highlights include:

• Instant call recording and transcription for quality assurance.
• Caller ID, call duration, and outcome tagging for lead qualification.
• Custom call flows with IVR prompts, routing rules, and voicemail-to-email.

Form and Chat Tracking

Capture every website form submission and live chat conversation alongside calls. This unified approach means no lead goes untracked:

• Form field capture and duplicate detection to prevent data loss.
• Integration with popular chat widgets (e.g. Drift, Intercom) for seamless chat attribution.
• Lead scoring and value assignment to prioritize high-potential prospects.

Dynamic Number Insertion

Preserve a seamless user experience by dynamically swapping numbers on your site based on traffic source. Benefits include:

• Accurate source-level attribution without manual number changes.
• Analytics integration for cross-platform reporting.
• Support for multiple domains and language-specific campaigns.

Marketing and Keyword Reporting

Understand which campaigns and keywords drive valuable leads. This feature offers:

• Automated linking to Google Ads, Bing Ads, and Analytics data.
• Campaign, ad group, keyword, and landing page level breakdowns.
• Scheduled custom report delivery via email, Slack, or CSV export.

Advanced Attribution and Customer Journey

Available in the Elite Plan, these capabilities provide multi-click marketing attribution and path analysis:

• Visualize every touchpoint leading up to a conversion.
• Assign fractional credit to channels across the funnel.
• Pages visited, session duration, and UTM parameter tracking for deeper context.

API Access and Integrations

Scale your workflows with API access and out-of-the-box integrations:

• Push leads to CRMs like Salesforce, HubSpot, and Pipedrive.
• Automate data syncs with Zapier, Integromat, and custom webhooks.
• Secure data transfer via REST API and encrypted channels.

Scheduled Reports and Alerts

Never miss a performance shift with automated reporting and real-time alerts:

• Create recurring email reports for stakeholders.
• Set threshold alerts for call volume dips or spikes.
• Integrate with Slack or Microsoft Teams for instant notifications.

HIPAA Compliance

For healthcare and related industries, the Pro Plan ensures compliant call recording and data storage:

• Encrypted call recordings and secure archiving.
• Access controls and audit logs for regulatory compliance.
• Business Associate Agreement (BAA) available on request.

WhatConverts Pricing

WhatConverts offers flexible pricing tiers for businesses of all sizes, plus agency plans for unlimited accounts. Every plan includes a 14-day free trial and a starter usage credit to explore features risk-free.

Call Tracking Plan

Price: $30/mo
Ideal For: Solo entrepreneurs and small businesses focusing on phone lead attribution.
Highlights:

• Phone call and SMS tracking
• Instant call tracking numbers
• Dynamic Number Insertion
• API access with $30 usage credit (approx. 30 minutes of call tracking)

Plus Plan

Price: $60/mo
Ideal For: Growing businesses needing multi-channel lead tracking.
Highlights:

• All Call Tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Google Ads, Bing Ads, and Analytics integration

Pro Plan

Price: $100/mo
Ideal For: Marketing agencies and regulated industries requiring advanced workflows.
Highlights:

• All Plus Plan features
• Call flows with IVR and ring groups
• Custom report builder and scheduled reports
• HIPAA compliance and enhanced security

Elite Plan

Price: $160/mo
Ideal For: Enterprise teams and data-driven agencies.
Highlights:

• All Pro Plan features
• Customer journey mapping
• Multi-click attribution
• Pages visited and lead intelligence

Usage Credits and Billing Cycle

Each individual plan includes a $30 usage credit that resets monthly. Usage credits apply toward call minutes and tracking number rental fees. Additional credits can be purchased in blocks to accommodate peak seasons or high-volume campaigns.

Agency Plus Plan

Price: $500/mo
Ideal For: Agencies managing multiple client accounts on a budget.
Highlights:

• Unlimited accounts under one login
• All Plus Plan features
• $250 usage credit for calls and numbers
• Team permissions and white-label reporting

Agency Pro Plan

Price: $800/mo
Ideal For: Agencies needing advanced routing and compliance.
Highlights:

• All Pro Plan features
• $300 usage credit
• Priority support and dedicated onboarding

Agency Elite Plan

Price: $1,250/mo
Ideal For: Large agencies requiring full attribution suites.
Highlights:

• All Elite Plan features
• $400 usage credit
• Custom SLAs and advanced training

WhatConverts Is Best For

If you’re evaluating call tracking software, WhatConverts excels across multiple user profiles. Here’s who benefits most:

Marketing Agencies

Agencies can centralize lead data for all clients in one platform, build branded reporting dashboards, and prove ROI with granular attribution. White-label options and team-based permissions ensure a professional look and secure access for every stakeholder.

Small and Medium Businesses

SMBs get enterprise-level insights without the enterprise price tag. Intuitive dashboards, preset reports, and automated alerts mean smaller teams can track and optimize campaigns without a dedicated data analyst, driving smarter spend decisions.

E-commerce Brands

For online retailers, tracking form submissions and chat sessions is as critical as phone leads. WhatConverts ties every checkout inquiry back to your paid ads and organic listings, so you know exactly which channels boost sales and reduce cart abandonment.

Healthcare and Professional Services

HIPAA compliance in the Pro Plan makes WhatConverts ideal for medical, legal, and financial firms. Secure call recordings and encrypted data storage ensure that sensitive information stays protected while you measure campaign performance.

Real Estate and Home Services

Local businesses such as real estate agents, plumbers, and contractors depend on phone inquiries to schedule appointments. Dynamic number insertion and call recording let you pinpoint which neighborhood ads or referral sites drive the most calls, boosting lead-to-close ratios.

To experience these capabilities firsthand, Try WhatConverts Free for 14 days Today and see why thousands of businesses trust it as their go-to call tracking software.

Benefits of Using WhatConverts

Choosing WhatConverts transforms how you measure marketing success. Key benefits include:

• Accurate ROI Measurement: No more guesswork—link every call, form, and chat to the originating campaign, ad, or keyword.
• Increased Accountability: Empower sales and marketing teams with transparent performance metrics to drive continuous improvement.
• Budget Optimization: Identify high-value channels and keywords to allocate spend more effectively, reducing wasted ad dollars.
• Enhanced Lead Qualification: Score and tag leads based on call duration, form detail, and chat sentiment for faster follow-up.
• Simplified Reporting: Custom dashboards and scheduled emails keep stakeholders informed without manual data pulls.
• Scalability: From solo businesses to multi-client agencies, plans expand with your needs, ensuring long-term value.
• Compliance Peace of Mind: HIPAA-ready features protect sensitive data in regulated industries, reducing risk.
• Seamless Integrations: Sync data with your favorite CRM, analytics platform, or automation tool for a unified tech stack.
• Actionable Call Insights: Analyze call recordings and transcriptions to refine scripts, train staff, and improve conversion rates.

Customer Support

WhatConverts prides itself on responsive customer support, offering email, live chat, and phone assistance to all subscribers. Their support team typically responds within hours during business days and provides detailed troubleshooting, onboarding guidance, and best-practice advice tailored to your industry and use case.

In addition to direct support, WhatConverts maintains a comprehensive help center with step-by-step articles, video tutorials, and use-case guides. Whether you’re setting up dynamic number insertion or creating a custom report builder workflow, you’ll find clear instructions and expert tips to ensure success at every stage.

External Reviews and Ratings

Across review sites like G2, Capterra, and TrustRadius, WhatConverts holds an average rating of 4.5 out of 5 stars. Users praise its intuitive interface, reliable call recording, and detailed attribution reports. One marketing director noted, “WhatConverts uncovered $50K in previously untracked phone revenue within the first month.” Another review highlighted how the platform’s lead tagging reduced follow-up time by 40%.

Some reviewers mention that initial setup—especially for advanced call flows and multi-location tracking—can be time-consuming. WhatConverts addresses these challenges with personalized onboarding sessions, in-depth implementation checklists, and a dedicated account manager for agency Elite clients. Continuous product updates also ensure that setup complexity decreases over time.

Educational Resources and Community

WhatConverts supports users with a wealth of educational resources. Their official blog covers topics like optimizing pay-per-click campaigns, improving form conversion rates, and leveraging call recordings for sales training. Regular live webinars, on-demand video workshops, and expert Q&A sessions help marketers stay ahead of industry trends.

Beyond official channels, a growing community of users gathers in private Slack groups, LinkedIn forums, and regional meetup events. Here, marketers exchange best practices, share custom report templates, and troubleshoot challenges together. WhatConverts also offers an annual user conference, bringing together customers, partners, and industry experts for deep-dive sessions and networking.

Conclusion

In today’s competitive landscape, investing in call tracking software is no longer optional—it’s essential for understanding how marketing efforts translate into real business outcomes. WhatConverts brings calls, forms, and chats under one roof, backed by powerful reporting, integrations, and compliance features. From solo entrepreneurs to enterprise agencies, its flexible plans and robust feature set adapt to your evolving needs. With a free trial and usage credit for every plan, there’s no risk in giving it a spin.

Try WhatConverts Free for 14 days Today and unlock the full picture of your lead generation efforts.