Searching for the ultimate guide to call tracking software? You just landed on the right page. Instantly tie every inbound call to the exact marketing campaign, keyword, or ad group that generated it with WhatConverts. Over a decade of refining lead tracking, WhatConverts is trusted by top PPC and SEO professionals worldwide.

If you’re tired of fragmented reports and blind spots in your attribution, you’re not alone. I’ve worked with agencies and business owners who struggle to prove ROI because they can’t connect calls, forms, and chats back to their marketing spend. That’s where WhatConverts comes in: an all-in-one lead tracking solution that captures every conversion type and delivers real-time insights. Ready to see the difference? Try WhatConverts Free for 14 days Today.

WhatConverts is a Complete Lead Tracking Platform

WhatConverts is a unified lead tracking and reporting system that shows marketers exactly how their campaigns perform. Instead of juggling multiple tools for call tracking, form tracking, and chat tracking, WhatConverts consolidates every lead source into one dashboard. It automatically captures calls, form submissions, and live chats, then attributes each lead to channels, campaigns, and keywords.

By providing detailed call recordings, form data, and chat transcripts alongside marketing metadata, WhatConverts empowers agencies and business owners to qualify leads, assign values, and export reports in minutes. Performance marketers rely on this clarity to grow client value and optimize ROI continuously.

WhatConverts Overview for call tracking software

Founded in 2010, WhatConverts began as a simple call-tracking add-on and evolved into a full-fledged lead intelligence platform. The mission was clear: eliminate blind spots in marketing attribution. Today, the team has processed millions of leads, working alongside top-tier PPC and SEO agencies that demand precision.

Key milestones include launching multi-channel attribution in 2015, introducing auto-qualify lead scoring in 2018, and rolling out custom reporting templates in 2021. Continuous innovation keeps WhatConverts at the forefront of call tracking software.

Pros and Cons

Pro: Centralized lead capture across calls, forms, and chats makes reporting seamless.

Pro: Auto-organize and filter leads by campaign, keyword, or value for fast analysis.

Pro: Detailed call recordings and transcripts provide quality insights.

Pro: Custom report templates and real-time dashboards accelerate decision-making.

Pro: Integrations with Google Ads, Analytics, CRMs, and Zapier extend functionality.

Pro: Easy lead scoring and export options simplify client billing and performance reviews.

Con: Advanced features can require a learning curve for new users.

Con: The pricing structure may feel steep for very small businesses with low lead volume.

Features of WhatConverts call tracking software

WhatConverts packs every essential feature that performance marketers need to prove and grow marketing ROI.

Call Tracking

Assign dynamic phone numbers to each marketing channel or campaign.

• Track incoming calls back to the original ad or keyword.
• View call duration, source, and geo-location data.
• Listen to call recordings and read transcripts to qualify leads.

Form Tracking

Automatically capture every form submission and the marketing details behind it.

• See UTM parameters, landing page URLs, and referrers for each submission.
• Review submitted form fields for lead qualification.
• Integrate with CRMs for instant data flow and follow-up.

Chat Tracking

Monitor live chat conversations as conversion events.

• Capture chat transcripts alongside campaign metadata.
• Evaluate chat quality and assign lead value.
• Combine chat leads with calls and forms in unified reports.

Custom Reporting & Dashboards

Create and share tailored reports with actionable insights.

• Pre-built templates or fully custom report builders.
• Schedule automatic PDF exports to stakeholders.
• Filter by date range, campaign, channel, or value.

Integrations

Connect WhatConverts seamlessly with your existing marketing stack.

• Google Ads & Analytics for enriched PPC data.
• CRMs like Salesforce and HubSpot to automate lead follow-up.
• Zapier for endless app-to-app workflows.

WhatConverts call tracking software Pricing

Flexible plans to suit agencies and in-house teams of any size.

Starter Plan

Price: $49/month
Ideal for freelancers or small businesses dipping their toes into call tracking software.

• Up to 500 tracked calls, forms, and chats.
• Basic reporting and email support.
• Essential integrations.

Professional Plan

Price: $149/month
Perfect for growing agencies needing advanced attribution.

• Up to 2,500 tracked leads per month.
• Custom dashboards and scheduled reports.
• Priority support and dedicated account manager.

Enterprise Plan

Contact sales for pricing
Best for large agencies and multi-location businesses.

• Unlimited lead tracking and advanced user roles.
• Custom SLAs, onboarding training, and API access.
• White-label reporting and VIP support.

WhatConverts Is Best For

Whether you’re an agency or a business owner, WhatConverts adapts to your needs.

Digital Marketing Agencies

Aggregate client data in one platform, generate performance reports in minutes, and demonstrate clear ROI to win more retainers.

Local Businesses

Capture every call from your ads, validate marketing spend, and optimize campaigns to drive foot traffic or appointments.

E-commerce Teams

Combine call and form data with online sales to see the full customer journey and identify high-value channels.

Freelance PPC/SEO Specialists

Prove impact to your clients by sharing call recordings, form submissions, and chat transcripts tied directly to keywords and ads.

Benefits of Using WhatConverts for call tracking software

Gain clarity, optimize spend, and grow revenue with these key advantages:

• Complete Attribution: Understand which campaigns drive calls, forms, and chats.
• Improved ROI: Allocate budget to channels that deliver the best leads.
• Lead Qualification: Score and value each lead based on real interactions.
• Time Savings: Auto-organized leads and scheduled reports free you from manual reporting.
• Data-Driven Decisions: Real-time dashboards and custom insights guide strategy.
• Scalability: Plans and features grow with your business or agency.

Customer Support

WhatConverts offers responsive, expert support via email and live chat. The team maintains a median response time under one hour during business days, ensuring you never miss a beat when tracking leads or troubleshooting integrations.

For Enterprise clients, dedicated account managers and onboarding specialists provide personalized training sessions and quarterly reviews. Documentation, video tutorials, and FAQs are always accessible in the robust help center.

External Reviews and Ratings for WhatConverts call tracking software

Marketers praise WhatConverts for its intuitive interface and reliable call attribution. On major review sites, it consistently earns 4.5+ stars for ease of use and ROI impact. Users highlight how call recordings and form data in one dashboard simplify client reporting.

Some feedback mentions a slight learning curve when configuring multi-channel numbers and custom reports. WhatConverts addresses this with regular webinars, in-app tooltips, and responsive support to guide new users through setup.

Educational Resources and Community

The WhatConverts blog is filled with actionable guides on call tracking best practices, attribution modeling, and campaign optimization. Monthly webinars cover advanced topics like multi-touch attribution and integrating call data into Google Analytics.

Community forums and a dedicated Facebook group allow users to share tips, ask questions, and discuss updates directly with the product team. These resources ensure continuous learning and peer support around call tracking software and lead intelligence.

Conclusion

In a landscape where every marketing dollar counts, using call tracking software like WhatConverts removes guesswork and delivers crystal-clear attribution. From call recordings and form tracking to custom reports and real-time dashboards, WhatConverts gives you the data you need to optimize campaigns and drive growth. Ready to transform your lead tracking process? Try WhatConverts Free for 14 days Today.

Try WhatConverts Free for 14 days Today and start proving your marketing ROI with confidence.