Are you searching for the ultimate guide to call tracking software? You’ve come to the right place. In this comprehensive guide, I’ll dive into why WhatConverts is the go-to solution for businesses and marketing agencies seeking accurate lead attribution. Ready to get started? Try WhatConverts Free for 14 days Today and discover how easily you can turn every phone call, form submission, and chat interaction into measurable ROI.

If you’ve ever wondered which marketing channels are really driving revenue, you’re not alone. Hundreds of agencies and small businesses trust WhatConverts to deliver clear insights—proven by industry awards, years of development, and a reputation among top PPC and SEO professionals. With real-time reporting and dynamic number insertion, you’ll never miss a conversion. Let’s explore how this powerful call tracking software can transform your marketing strategy.

What is WhatConverts?

WhatConverts is an all-in-one call tracking software designed to capture and attribute every lead interaction. From phone calls and text messages to web forms and live chat, WhatConverts automatically records and organizes every engagement so you can see exactly which campaigns and keywords are generating the highest-value leads.

By integrating seamlessly with Google Ads, Bing Ads, and Analytics, this platform empowers both marketing agencies and business owners to validate their marketing spend, refine strategies, and maximize ROI.

WhatConverts Overview

Founded by performance marketers who grew frustrated with incomplete attribution data, WhatConverts set out on a mission to build transparent and actionable lead tracking software. Since its launch, the platform has expanded globally, serving thousands of users across diverse industries.

With a commitment to continuous innovation, WhatConverts has introduced advanced call flows, multi-channel attribution, and HIPAA-compliant features—making it a versatile solution for healthcare providers, eCommerce businesses, and digital agencies alike.

Pros and Cons of WhatConverts

Pros:

Comprehensive Lead Capture: Tracks phone calls, forms, and chat sessions in one unified dashboard.

Dynamic Number Insertion: Automatically swaps tracking numbers to match visitor source for accurate attribution.

Real-Time Reporting: Access live insights on campaign performance with custom reports and scheduled exports.

Seamless Integrations: Connect with Google Ads, Bing Ads, Analytics, and popular chat platforms.

Actionable Insights: Smart filtering, lead valuation, and multi-click attribution reveal high-value customer journeys.

Scalable Plans: Flexible pricing tiers for individual businesses and agencies with unlimited accounts.

HIPAA Compliance: Secure call recording and storage for healthcare clients.

Cons:

Integration setup can be time-consuming for first-time users.

Higher usage fees may apply if call volume exceeds included credits.

Features

Dive deeper into the capabilities that make WhatConverts the leading call tracking software for performance marketers.

Instant Call Tracking Numbers

Generate local, toll-free, and international phone numbers on demand. Each number is instantly routing-ready and tied directly to specific campaigns or channels.

Dynamic Number Insertion

Deliver the right phone number based on visitor source—whether they clicked a PPC ad, organic search result, or social media link. This ensures 100% accurate attribution.

Call Recording and Transcription

Record incoming calls and access text transcripts for quality assurance and training. Tag and annotate calls to highlight high-value leads or key objections raised by prospects.

Form Tracking

Capture every web form submission, automatically attributing it to the correct marketing campaign. Review form field data alongside call recordings for full context.

Chat Tracking

Monitor live chat interactions from platforms like Drift, LiveChat, and Intercom. Combine call, form, and chat data in one dashboard for unified lead management.

Multi-Click Marketing Attribution

Go beyond first- or last-click models. See every touchpoint leading to a conversion and assign value accordingly, revealing the true drivers of your revenue.

Custom and Scheduled Reports

Build bespoke reports with the Report Builder, then schedule automated emails to stakeholders. Track trends over time and make data-driven decisions effortlessly.

WhatConverts Pricing

Whether you’re a solo entrepreneur or an agency managing dozens of clients, there’s a plan tailored to your needs. All plans offer a 14-day free trial with usage credits to test call tracking capabilities risk-free.

Call Tracking Plan

Price: $30/mo
Ideal for: Small businesses focused on phone leads
Highlights:

• Call tracking and recording
• Dynamic number insertion
• API access

Plus Plan

Price: $60/mo
Ideal for: Growing businesses tracking calls, forms, and chats
Highlights:

• All Call Tracking features
• Form and chat tracking
• PPC and Analytics integrations

Pro Plan

Price: $100/mo
Ideal for: Data-driven marketers needing advanced reporting
Highlights:

• Call Flows and Report Builder
• Scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo
Ideal for: Agencies and enterprises requiring full attribution depth
Highlights:

• Customer journey mapping
• Multi-click attribution
• Lead intelligence and pages visited

Agency Plans start at $500/mo for unlimited accounts and include customizable credits and features for large-scale clients.

WhatConverts Is Best For

Here’s who benefits most from adopting this call tracking software.

Performance Marketers

Track every touchpoint, prove ROI to clients, and allocate budgets to top-performing channels with confidence.

Small to Medium Businesses

Understand which ads drive calls and web leads, so you focus on tactics that deliver revenue, not just traffic.

Healthcare Providers

Maintain HIPAA-compliant call recordings and securely manage patient inquiries without sacrificing attribution transparency.

Agencies Managing Multiple Clients

Scale effortlessly with unlimited accounts, customizable dashboards, and white-label reporting to impress stakeholders.

Benefits of Using WhatConverts

• Accurate ROI Measurement: Eliminate guesswork with precise call and form attribution.
• Improved Campaign Performance: Pinpoint underperforming ads and keywords to refine strategies.
• Unified Lead Management: Access all leads—calls, forms, chats—in one centralized platform.
• Time Savings: Automated reporting and filtering reduce manual data collection.
• Higher Conversions: Optimize landing pages and ad copy based on real-world call insights.
• Data-Driven Decisions: Leverage multi-click attribution to understand complex customer journeys.

Customer Support

WhatConverts offers responsive support via live chat, email, and phone. Their support team is known for quick turnaround times and willingness to guide you through integrations, custom reports, and best practices.

Documentation is extensive, featuring step-by-step tutorials, API guides, and video walkthroughs. Whether you’re troubleshooting or customizing advanced features, you’ll find dedicated resources every step of the way.

External Reviews and Ratings

Most users praise WhatConverts for its intuitive interface and robust call attribution. Agencies highlight the ease of proving ROI to clients, while SMBs appreciate the clear cost-to-lead visibility. The reporting suite consistently earns high marks for customization options and real-time updates.

Some reviewers note a learning curve during initial setup and mention usage credits can deplete quickly with high call volumes. However, WhatConverts addresses these concerns by offering clear onboarding sessions and flexible plan upgrades.

Educational Resources and Community

Stay ahead with the official WhatConverts blog, which covers industry trends, case studies, and step-by-step guides on maximizing call tracking. Weekly webinars and training sessions help both beginners and advanced users leverage new features.

The user community includes active forums and social media groups where marketers share scripts, report templates, and best practices. You can also access detailed API documentation to build custom integrations and automation workflows tailored to your stack.

Conclusion

In today’s competitive landscape, nothing beats having crystal-clear visibility into which marketing efforts truly drive calls, forms, and chats. With WhatConverts, you gain a unified call tracking software that captures every lead, organizes insights, and empowers you to make data-driven decisions. Ready to see it in action? Try WhatConverts Free for 14 days Today and start maximizing your ROI.

Try WhatConverts Free for 14 days Today: https://go.thenerdynoob.com/whatconverts