Searching for the ultimate guide to call tracking software? You’ve come to the right place. I’ve been using WhatConverts for years to capture every call, form, and chat lead—so you’ll see exactly how it delivers value across marketing channels. In this comprehensive walkthrough, I’ll share insights, tips, and real-world examples to help you decide if WhatConverts is the best solution for your business needs. Try WhatConverts Free for 14 days Today.

I know firsthand how frustrating it can be to wonder which campaigns drive real customers. You’re investing in SEO, PPC, social media—and still guessing at ROI. WhatConverts has been trusted by top PPC and SEO professionals for over a decade, earning awards for innovation and reliability. With tiered plans, seamless integrations, and powerful attribution reports, you’re in good hands. Ready to stop guessing and start growing?

What is WhatConverts call tracking software?

WhatConverts is an all-in-one lead tracking and reporting platform designed to capture calls, forms, chats, and eCommerce transactions. It automatically shows marketers and business owners how well each marketing channel performs, attributing every lead back to keywords, campaigns, and landing pages. By integrating dynamic number insertion and instant call tracking numbers, WhatConverts ensures you never miss a call.

WhatConverts Overview

Founded with the mission to eliminate attribution blind spots, WhatConverts has grown from a simple call-tracking tool into a robust lead intelligence solution. The team started by solving a single problem: attributing offline phone inquiries back to online ads. Today, WhatConverts powers agencies and businesses worldwide, offering API access, HIPAA compliance, and multi-click marketing attribution.

Over the years, the platform has added form tracking, chat tracking, call flows, and custom reports. WhatConverts now serves hundreds of marketing agencies and thousands of businesses, managing millions of leads annually. Its commitment to real-time data and actionable insights makes it a go-to choice for performance-focused teams.

Pros and Cons of WhatConverts call tracking software

Pro: Tracks calls, forms, and chats in one unified dashboard for complete lead visibility.

Pro: Dynamic Number Insertion ensures accurate attribution without vanity numbers.

Pro: Deep integrations with Google Ads, Bing, Analytics, and other platforms streamline reporting.

Pro: Custom reports and scheduled reports allow automated sharing of key metrics.

Pro: HIPAA-compliant plan available for medical and regulated industries.

Pro: API access enables advanced use cases and seamless data export.

Pro: Multi-click marketing attribution on Elite plan uncovers complete customer journeys.

Con: Learning curve for setting up advanced call flows and custom reporting.

Con: Higher-tier plans may be pricey for small businesses with modest lead volume.

Features

WhatConverts offers a rich feature set that goes beyond basic call tracking software. Below are some highlights:

Call Tracking & Recording

Assign unique phone numbers to campaigns or landing pages and record calls for quality assurance.

• Instant call tracking numbers
• Call recording and transcription
• Custom call flows and IVR

Form Tracking

Capture every form submission with full attribution data—no more guessing which ad drove the lead.

• Automatic form capture
• Field-level tracking
• Custom lead values

Chat Tracking

Integrate with your chat provider to see chat transcripts alongside call and form data.

• Chat integrations with major providers
• Timestamps and transcripts
• Combined attribution reporting

Marketing Intelligence & Reporting

Build custom reports that combine calls, forms, and chats with campaign data.

• Keyword-level ROI insights
• Scheduled automatic report delivery
• Real-time dashboards

WhatConverts Pricing

Whether you’re a solo business or a large agency, WhatConverts has a plan to fit your needs.

Call Tracking Plan

Price: $30/mo (with $30 usage credit)

Ideal for small businesses focused solely on call capture.

• Dynamic Number Insertion
• Call Tracking & Recording
• API Access

Plus Plan

Price: $60/mo (with $30 usage credit)

Great for growing businesses needing full lead mix visibility.

• All Call Tracking features
• Form & Chat Tracking
• Campaign & Keyword Reporting
• Ads & Analytics Integrations

Pro Plan

Price: $100/mo (with $30 usage credit)

Perfect for agencies managing complex client reporting.

• All Plus features
• Custom Call Flows
• Report Builder & Scheduled Reports
• HIPAA Compliance

Elite Plan

Price: $160/mo (with $30 usage credit)

Designed for power users requiring advanced attribution.

• All Pro features
• Multi-click Marketing Attribution
• Customer Journey & Lead Intelligence

Agency Plus, Pro, Elite Plans

Customizable packages starting at $500/mo with higher usage credits. Ideal for agencies managing unlimited accounts.

WhatConverts Is Best For

From solo entrepreneurs to large marketing agencies, here’s who benefits most:

Small Businesses

Need a simple solution to track calls and validate marketing spend? The Call Tracking or Plus plan covers your needs without complexity.

Marketing Agencies

Want to prove ROI for multiple clients? Agency plans offer unlimited accounts, custom branding, and advanced reporting.

Healthcare & Legal Firms

Require HIPAA compliance and secure data handling? The Pro plan ensures confidentiality and peace of mind.

E-commerce & Retail

Track online orders and support chats alongside phone leads to optimize the full customer journey.

Benefits of Using WhatConverts call tracking software

When you choose WhatConverts, you unlock:

• Complete lead attribution: See which ads, keywords, and pages drive calls, forms, and chats.
• Higher ROI: Allocate budget to the channels that deliver the best quality leads.
• Improved sales performance: Analyze recorded calls to refine your sales scripts.
• Streamlined reporting: Custom dashboards and scheduled emails keep stakeholders informed.
• Scalable solution: From solo entrepreneurs to multi-location agencies, plans grow with you.

Customer Support

WhatConverts offers responsive support via email, phone, and live chat. Their team typically responds within an hour during business hours, ensuring that technical issues or setup questions are addressed quickly.

A dedicated knowledge base, video tutorials, and onboarding sessions help you get up and running smoothly. Agencies and Pro/Elite customers also receive priority support and custom training options.

External Reviews and Ratings for call tracking software

Customers praise WhatConverts for its intuitive interface and comprehensive attribution. Many agencies report significant improvements in client satisfaction as they can prove marketing ROI with call, form, and chat data in one place.

Some users note a learning curve when configuring advanced call flows and custom reports. WhatConverts addresses this with step-by-step guides and personalized setup calls, helping newcomers overcome initial hurdles.

Educational Resources and Community

WhatConverts maintains an active blog with case studies, best practices, and industry insights. Monthly webinars cover new features, optimization tips, and Q&A sessions.

A private user community forum allows WhatConverts customers to share custom report templates, call-flow scripts, and campaign success stories. This collaborative environment accelerates learning and innovation.

Conclusion

In today’s competitive landscape, guessing which channel drives quality leads isn’t enough. WhatConverts brings clarity with robust call tracking software, form and chat capture, dynamic attribution, and actionable reports. Whether you’re a small business owner or manage dozens of client accounts at an agency, WhatConverts has a plan tailored to your needs. Midway through this guide, you saw how detailed reporting can transform your marketing decisions—now it’s time to experience it firsthand. Try WhatConverts Free for 14 days Today and see precisely where your best leads come from: Try WhatConverts Free for 14 days Today.