Searching for the ultimate guide to call tracking software? You just landed on the right place. In this comprehensive walkthrough, I’ll show you how WhatConverts can transform your marketing attribution and help you pinpoint which channels drive the highest-value leads. Whether you manage multiple PPC campaigns, oversee SEO performance, or juggle mixed marketing channels, understanding exactly where your calls, forms, and chats originate is key to optimizing spend and boosting ROI.

What is WhatConverts call tracking software?

WhatConverts is a powerful call tracking software solution designed to capture every interaction—calls, forms, chats, and eCommerce transactions—and tie them back to the marketing source that generated them. By automatically organizing and qualifying leads, WhatConverts turns raw phone calls and digital inquiries into actionable marketing intelligence. You’ll see exactly which keywords, campaigns, and channels are delivering the best leads and which need adjustment.

With WhatConverts, there’s no guesswork. Every incoming phone call is tracked, recorded, and attributed to the right campaign. Form submissions and chat conversations are similarly tagged, so you get a unified, real-time view of all lead-generating touchpoints. That means you can confidently allocate budget to high-performing channels and cut waste from underperformers.

WhatConverts Overview

Founded over a decade ago by marketing veterans frustrated with fragmented reporting, WhatConverts set out to build the ultimate lead-tracking and reporting platform. From its humble startup roots, it has grown into the go-to solution for top PPC and SEO agencies worldwide. Today, agencies and business owners trust WhatConverts to prove marketing ROI, optimize budgets, and elevate client value.

The mission was simple: give marketers crystal-clear visibility into which ads, keywords, and channels actually drive revenue. Through continuous innovation—adding form tracking, chat integration, and eCommerce connectors—WhatConverts now offers an all-in-one dashboard that surfaces actionable insights at a glance. Growth milestones include surpassing 10,000 users, integrations with major ad platforms, and industry awards for analytics excellence.

Pros and Cons of call tracking software

Pro: Comprehensive Lead Capture — Tracks calls, forms, chats, and sales in one platform.

Pro: Real-Time Reporting — Instantly view campaign performance and keyword ROI.

Pro: Automated Lead Qualification — Sort, filter, and value leads based on custom criteria.

Pro: Easy Integration — Connects seamlessly with Google Ads, Facebook, Google Analytics, and CRM tools.

Pro: Call Recording & Transcription — Review call details for training and quality assurance.

Pro: Custom Reporting & Alerts — Build tailored dashboards and get alerted to performance shifts.

Con: Learning Curve — Some agencies need time to configure tracking numbers and integrate channels.

Con: Phone Number Costs — Additional phone numbers for granular tracking incur nominal monthly fees.

Features of WhatConverts call tracking software

WhatConverts packs an arsenal of features tailored for performance-driven marketers. Below are the standout capabilities that make it the top choice for agencies and in-house teams alike.

Call Tracking

Assign unique tracking numbers to campaigns, keywords, or traffic sources. Every call is logged with:

• Call start/end time and duration
• Caller phone number and location
• Campaign, ad group, and keyword attribution
• Recordings and transcriptions for quality insights

Form Tracking

Auto-detect and capture every web form submission, complete with:

• Form field details and submission timestamp
• Attribution to the original marketing source
• Lead scoring capabilities based on form content

Chat Tracking

Integrate popular chat widgets to log conversations as leads, including:

• Chat transcripts and timestamps
• Visitor source and campaign data
• Easy exporting for training and CRM sync

eCommerce Tracking

For online stores, connect your orders to marketing efforts with:

• Revenue attribution per order
• Order details (SKUs, totals, customer info)
• Full funnel visibility from click to checkout

Reporting & Analytics

Built-in dashboards offer:

• Custom report builder with drag-and-drop widgets
• Real-time metrics and trend graphs
• Automated email reports for stakeholders

Lead Qualification & Management

Keep your pipeline organized by:

• Applying custom lead values and statuses
• Tagging and filtering based on lead quality
• Exporting qualified leads to CSV or CRM

WhatConverts Pricing

WhatConverts offers flexible plans to fit agencies of all sizes. Choose the one that best aligns with your team’s needs and budget.

Starter Plan

Price: $129/month
Ideal for freelancers and small businesses getting started with call tracking software.

• 5 tracking numbers
• 500 tracked interactions per month
• Email support

Agency Plan

Price: $229/month
Perfect for marketing agencies managing multiple clients.

• 15 tracking numbers
• 2,500 tracked interactions per month
• Custom reporting and white-label options
• Priority chat support

Enterprise Plan

Custom pricing
Tailored for large organizations and high-volume lead generators.

• Unlimited tracking numbers
• Unlimited interactions
• Advanced API access and integrations
• Dedicated account manager

WhatConverts Is Best For

Whether you’re an agency or an in-house marketer, WhatConverts adapts to your unique needs.

Marketing Agencies

Scale client reporting, prove ROI, and offer white-label dashboards that impress stakeholders. Automated alerts keep you ahead of performance dips.

Small & Medium Businesses

Gain clarity on which ads and keywords drive calls or forms, then reallocate budget to maximize growth without guesswork.

E-commerce Businesses

Attribute phone and online orders to the right marketing channels. Understand which campaigns deliver the highest average order value.

Enterprises

Centralize multi-location tracking, integrate with CRM/ERP systems, and maintain governance with robust user permissions.

Benefits of Using WhatConverts

• Eliminate Attribution Blind Spots: Capture every call, form, chat, and sale for complete visibility.
• Optimize Marketing Spend: Reallocate budget to top-performing keywords and channels.
• Increase Lead Quality: Qualify and value leads based on custom rules and call insights.
• Save Time on Reporting: Automated, real-time dashboards replace manual spreadsheet work.
• Improve Client Retention: Provide transparent metrics that showcase your impact.
• Drive Revenue Growth: Focus on high-value campaigns and cut wasted spend.

Midway through your optimization journey, you’ll see marketing ROI jump as you dial into the channels that truly matter. Ready for a deeper dive? Take the next step with WhatConverts and unlock unparalleled insight into your lead generation performance.

Try it yourself and see why agencies rave about the clarity and control they gain with this call tracking software. Start tracking smarter with WhatConverts today.

Customer Support

WhatConverts offers responsive, knowledgeable support via live chat and email. Whether you have questions about setup, integrations, or campaign attribution, their team is ready to help around the clock.

Enterprise clients receive a dedicated account manager to guide strategic deployment and share best practices. Comprehensive documentation, video tutorials, and step-by-step guides ensure you and your team can master every feature.

External Reviews and Ratings

Users consistently praise WhatConverts for its intuitive dashboard and robust attribution accuracy. On software review sites, it holds a 4.8/5 average rating, with many highlighting the ease of integration with Google Ads and CRM platforms.

Some constructive feedback mentions the initial setup of multiple tracking numbers as slightly time-consuming—but customers agree that once configured, the insights gained are well worth the effort. WhatConverts actively addresses every feature request and continually rolls out enhancements based on user feedback.

Educational Resources and Community

The WhatConverts Academy features in-depth webinars, step-by-step video tutorials, and blog articles covering advanced call tracking strategies. Their active user forum and monthly Q&A sessions foster collaboration among marketers who share tips and tricks.

Additionally, the platform’s resource library includes case studies from leading PPC and SEO professionals who have used WhatConverts to drive exponential growth for their clients. You’ll never run out of ideas for optimizing campaigns and scaling success.

Conclusion: call tracking software insights

Tracking calls, forms, chats, and sales in one unified platform is no longer optional—it’s essential for any marketer serious about ROI. WhatConverts delivers an all-in-one solution that captures every lead, attributes it accurately, and surfaces actionable insights to optimize ad spend. From freelancer to enterprise, every team gains the clarity needed to prove value and grow revenue.

Ready to see which channels truly drive your best leads? Try WhatConverts Free for 14 days Today and transform your marketing intelligence.