Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve spent years uncovering the best tools out there, and WhatConverts stands out from the crowd as a comprehensive solution to capture every inbound call, form submission, and chat—ensuring you never miss a lead. Try WhatConverts Free for 14 days Today and see real-time attribution for your marketing efforts.

As someone who’s managed dozens of PPC and SEO campaigns, I know how frustrating it is when you can’t clearly tie revenue back to specific ads, keywords, or channels. WhatConverts has been trusted by top agencies and performance marketers for years, proving ROI across industries from local services to e-commerce. Right now, you can boost transparency in your campaigns and capture every valuable lead—Try WhatConverts Free for 14 days Today with no credit card required.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies and business owners who demand visibility into every conversion touchpoint. At its core, WhatConverts provides powerful call tracking software, along with form tracking and chat tracking, so you can accurately attribute inbound phone calls, online form submissions, and live chats back to the exact campaigns, ads, and keywords that drove them.

By automatically bringing all your leads into one organized dashboard, WhatConverts removes guesswork and empowers data-driven decisions. From small local shops to multinational agencies, marketers rely on WhatConverts to prove campaign performance, optimize budgets, and showcase real ROI to clients and stakeholders.

WhatConverts Overview

Founded over a decade ago, WhatConverts was born from the frustration of marketers who lacked clear visibility into offline and online lead sources. The mission was simple: give performance-driven teams a way to track every lead event—calls, forms, chats—and tie them back to their marketing efforts.

Over the years, WhatConverts has grown from a basic call tracker into a robust, multi-channel lead attribution suite. Milestones include integrations with major ad platforms (Google Ads, Facebook Ads), leading CRMs, and customizable dashboards that deliver actionable insights in real time. Today, thousands of agencies and businesses trust WhatConverts to validate marketing spend and elevate client relationships.

Pros and Cons

Pros:
• Comprehensive multi-channel lead capture for calls, forms, and chats
• Real-time attribution to keywords, ads, and campaigns
• Intuitive dashboard with powerful filtering and reporting
• White-label options for agencies serving clients
• Seamless integrations with Google Analytics, CRMs, and ad platforms
• Automated lead valuation and qualification features

Cons:
• Learning curve for advanced report customizations
• Premium plans may be overkill for very small businesses

Features

WhatConverts delivers a rich feature set that elevates your marketing intelligence. Here’s a deeper look at the key modules that make it an all-in-one call tracking software solution:

Captured Calls, Forms and Chats

Every lead matters. WhatConverts automatically captures:

• Dynamic phone numbers on ads and landing pages to track call sources
• Online form submissions with full URL, UTM data, and device info
• Live chat transcripts tied to visitor sessions and campaign data
• E-commerce orders for complete revenue attribution

Auto-Organized Leads

Never sift through spreadsheets again. WhatConverts keeps leads tidy and actionable:

• Filter by campaign, keyword, source, or date range
• Assign values and convert statuses to qualify leads
• Export reports in CSV or PDF for stakeholders

Smart Insights and Reporting

Turn raw data into decisions with customizable dashboards:

• Real-time marketing reports showing top-performing channels
• Custom report builder to focus on the metrics you care about
• Automated email reports to keep teams aligned

WhatConverts Pricing

WhatConverts offers flexible plans to suit agencies of all sizes and business models. You can upgrade or downgrade at any time.

Starter Plan

Price: $49/month
Ideal for small businesses getting started with basic lead tracking.

• Up to 500 tracked leads per month
• Basic call, form, and chat tracking
• Email support

Professional Plan

Price: $149/month
Perfect for growing agencies needing advanced reporting and integrations.

• Up to 2,500 tracked leads per month
• Custom dashboards and scheduled email reports
• Integrations with Google Ads, Analytics, and CRM platforms

Enterprise Plan

Price: Custom quote
Designed for large agencies and multi-location businesses requiring white-label and API access.

• Unlimited leads
• White-label reporting
• Dedicated account manager and priority support

WhatConverts Is Best For

Whether you’re a solo marketer or a full-service agency, WhatConverts scales to your needs:

Marketing Agencies

Deliver transparent ROI reporting to clients with white-label dashboards and branded exports.

PPC and SEO Professionals

Optimize ad spend by seeing exactly which keywords and campaigns drive calls and conversions.

Local Businesses

Track offline phone leads alongside online traffic to understand your true marketing impact.

E-commerce Sites

Attribute revenue to digital ads with call tracking and integrated order data.

Benefits of Using WhatConverts

Implementing WhatConverts means you’ll enjoy:

• Accurate Attribution: Tie every lead back to a specific keyword, ad, or campaign.
• Increased Conversions: Identify and double down on high-performing channels.
• Improved ROI: Eliminate wasted ad spend by focusing on what truly drives leads.
• Data-Driven Insights: Access real-time reports for faster, smarter decisions.
• Stronger Client Relationships: Share transparent metrics that prove your value.
• Scalable Platform: Grow from hundreds to thousands of leads without switching tools.

Ready to transform your lead tracking? Try WhatConverts Free for 14 days Today and see immediate clarity on your marketing performance.

Customer Support

WhatConverts offers responsive customer support via email, live chat, and an extensive knowledge base. Whether you have a quick setup question or need advanced customization, their support team is known for fast turnaround times and in-depth technical guidance.

Additionally, Enterprise Plan subscribers receive a dedicated account manager for personalized onboarding and ongoing assistance, ensuring you get the most out of the platform.

External Reviews and Ratings

Users consistently praise WhatConverts for its accuracy and ease of use. On independent review sites, it averages 4.7/5 stars, with top marks for call tracking reliability and reporting clarity. Many reviewers highlight the value of combining call, form, and chat tracking in a single dashboard.

Some users mention a learning curve for customizing advanced reports, but most agree that once configured, the insights they gain far outweigh any initial setup time. WhatConverts actively updates its documentation and adds new features based on user feedback.

Educational Resources and Community

WhatConverts provides a wealth of educational materials, including an official blog with best practices for call tracking software, video tutorials, and monthly webinars on lead attribution strategies. There’s also a user forum where marketers share custom report templates and tips for maximizing ROI.

Need hands-on training? WhatConverts regularly hosts live workshops and Q&A sessions with product experts, ensuring you stay ahead of industry trends and tool capabilities.

Conclusion

Tracking calls, forms, and chats shouldn’t be a guessing game. With WhatConverts, you get a unified view of every lead event, backed by intuitive reporting and seamless integrations—so you can focus on scaling campaigns that deliver results. Don’t let hidden leads slip through the cracks; Try WhatConverts Free for 14 days Today and unlock the clarity your marketing deserves.