
Cold Email Templates: 7 Proven Scripts That Get Replies
If you’ve ever stared at a blank screen wondering how to write cold email templates that actually get replies, you’re not alone. Crafting the right message—one that grabs attention, speaks to needs, and compels action—can feel like an art form. Luckily, you don’t have to reinvent the wheel. Below are seven proven scripts you can adapt today.
To send these templates at scale without sacrificing deliverability or personalization, consider using Lemlist. Try Lemlist Free for 14 days Today and watch your open and reply rates soar.
1. The Research-Driven Opener
This template shows you’ve done your homework and positions you as a trusted advisor.
Subject: Quick question about [Prospect’s Company]
Body:
Hi [First Name],
I noticed that [Prospect’s Company] recently [mention news/event]. I helped [Similar Company] overcome a similar challenge—boosting their demo requests by 40% in just one month.
Would you be open to a 10-minute chat about how we achieved that?
Best,
[Your Name]
2. The Pain-Point Solution
Highlight a specific pain point and present a clear benefit.
Subject: Struggling with [Pain Point]? Here’s a fix.
Body:
Hey [First Name],
Managing [Pain Point] can be draining. That’s why we built a workflow that cuts the time spent in half—without adding headcount.
Interested in a quick demo?
Cheers,
[Your Name]
3. The Social Proof Booster
Leverage a well-known client or impressive metric.
Subject: How [Big Client] increased replies by 60%
Body:
Hi [First Name],
[Big Client] was facing low engagement on their outbound campaigns. After implementing our approach, they saw a 60% lift in replies within two weeks.
Want the same results?
Regards,
[Your Name]
4. The Personalized Insight
Use a unique detail to stand out in the inbox.
Subject: Loved your recent post on [Topic]
Body:
Hey [First Name],
I really enjoyed your thoughts on [LinkedIn Post Title]. It got me thinking about how you could leverage [Strategy] to drive even more engagement.
Have you considered that angle?
Best,
[Your Name]
5. The Value-First Follow-Up
A gentle nudge that adds real value—no hard sell.
Subject: Resource on [Topic] for you
Body:
Hi [First Name],
I hadn’t heard back, so I wanted to share this [ebook/checklist/video] on [Relevant Topic]. It’s helped our clients reduce churn by 25%.
Let me know if it’s useful!
Thanks,
[Your Name]
6. The Time-Sensitive Offer
Create urgency with a limited-time incentive.
Subject: [Prospect’s Company]: 20% off ends Friday
Body:
Hey [First Name],
We’re offering a 20% discount on our platform for new sign-ups before Friday. Our last cohort saw a 3x ROI within the first month.
Interested?
Cheers,
[Your Name]
7. The Clear-Next-Step Closer
Remove friction by specifying the next action.
Subject: Quick call on Wednesday or Thursday?
Body:
Hi [First Name],
If you’re open to it, I have 15-minute slots on Wednesday at 2pm or Thursday at 11am. Which works better for you?
Looking forward,
[Your Name]
Key Tips for Maximizing Reply Rates
- Keep it concise—no more than 3–4 sentences.
- Personalize one detail to show genuine interest.
- Use clear subject lines that promise value.
- Space follow-ups 2–4 days apart.
- Test different send times to find your sweet spot.
Why Use Lemlist for Your Cold Email Campaigns
All these cold email templates are easy to scale when you have the right tool. Lemlist ensures your messages land in the inbox and feel truly personalized. You can:
- Build and verify lead lists from 450M+ contacts.
- Automate outreach with staggered sends to mimic a human touch.
- Use AI-powered personalization to insert LinkedIn photos, company details, and more.
- Monitor deliverability, warm up domains, and rotate inboxes behind the scenes.
Ready to see it in action? Try Lemlist Free for 14 days Today and start sending smarter.
Conclusion
Choosing the right cold email templates can mean the difference between silence and a steady stream of replies. Combine these seven scripts with Lemlist’s powerful deliverability, personalization, and automation features to accelerate your pipeline.
Try Lemlist Free for 14 days Today and transform your cold outreach into conversations.