Searching for the ultimate guide on create your own chatbot? You’ve come to the right place. In this in-depth article, I’ll walk you through everything you need to know about chat marketing automation, and show you how Manychat can streamline customer interactions, boost conversions, and power 24/7 support across Instagram, WhatsApp, TikTok, and Messenger.

I know firsthand how challenging it can be to juggle DMs, FAQs, order inquiries, and marketing campaigns all at once. That’s where Manychat shines—it’s been a leading solution in chat marketing for years, trusted by thousands of brands, recognized by industry awards, and constantly evolving with AI‐powered features. Ready to supercharge your sales? Get Started with Manychat for Free Today and experience automated chat engagement that never sleeps.

What is Manychat and How It Helps You Create Your Own Chatbot

Manychat is a chat marketing platform designed to help businesses create intelligent bots for social messaging channels. With its intuitive visual builder, you can create your own chatbot that handles customer service, lead generation, and e-commerce workflows—without any coding.

The platform connects to Instagram DMs, WhatsApp Automation, Facebook Messenger, and more. It’s built to engage your audience at every stage of their journey, ensuring no message goes unanswered and no lead slips through the cracks.

Manychat Overview: Building a Platform to Create Your Own Chatbot

Founded in 2015, Manychat set out to simplify chat marketing for small to enterprise-level businesses. Co-founders Ben and Mikael envisioned a tool that combined conversational marketing, automation, and AI into a seamless experience.

Over the years, Manychat has scaled from a basic bot builder to a comprehensive suite that supports rich multimedia, advanced flows, and dynamic user segmentation. Milestones include:

• 2016: Launch of the visual drag-and-drop flow builder
• 2018: Integration with WhatsApp and Instagram DMs
• 2021: Introduction of Manychat AI for smarter responses
• 2023: Partnership with major e-commerce platforms for checkout integration

Pros and Cons of Manychat

Pros:

Intuitive visual builder makes flow creation simple and fast for non-technical users.

Omnichannel support covers Instagram, WhatsApp, Messenger, and TikTok messaging.

AI-enhanced automation allows for dynamic, context-aware conversations.

Advanced user segmentation helps you send targeted messages and increase conversions.

Cost savings by automating FAQs and repetitive tasks, freeing up live agent time.

Rich media capabilities let you send images, videos, galleries, and product cards.

Free tier available to get started without upfront investment.

Cons:

Steeper learning curve for highly complex flow designs.

Pricing can increase as you scale contact lists and add premium features.

Features of Manychat

Manychat packs a variety of features to support your chat marketing strategy. Here are the top capabilities you’ll use:

Visual Flow Builder

Design conversation paths with a drag-and-drop interface.

• Create conditional logic to route users based on responses.
• Use prebuilt templates for campaigns, FAQs, and lead magnets.
• Preview flows in real time for Messenger, Instagram, or WhatsApp.

Broadcasting & Sequences

Automate promotional messages and drip campaigns.

• Schedule broadcasts to segment audiences by behavior.
• Set up time delays and follow-up sequences to nurture leads.
• Measure open rates and click-throughs with built-in analytics.

Manychat AI

Leverage AI-powered responses to handle open-ended questions.

• Train the bot on your FAQ database for instant replies.
• Switch seamlessly from automation to live chat when needed.
• Continuously improve accuracy with response analytics.

E-Commerce Integrations

Drive sales directly through chat with product catalogs and payments.

• Sync with Shopify, WooCommerce, and other platforms.
• Display product galleries and collect payments in-chat.
• Send abandoned cart reminders to recover lost revenue.

Manychat Pricing

Manychat offers flexible plans for businesses of all sizes. Choose the plan that fits your messaging volume and feature needs:

Free Plan

Cost: $0 per month

Ideal for getting started with basic chat flows and up to 1,000 contacts.

• Unlimited broadcasts
• Access to visual flow builder
• Basic analytics

Starter Plan

Cost: from $15 per month

Perfect for small businesses looking to automate customer support.

• Up to 10,000 contacts
• WhatsApp Automation
• Priority support

Pro Plan

Cost: custom pricing

Designed for high-volume senders and enterprises.

• Unlimited contacts
• Advanced analytics and reporting
• Dedicated account manager

Who Should Create Your Own Chatbot with Manychat

Whether you’re a solopreneur or a multinational brand, Manychat fits your needs:

E-Commerce Stores

Automate order updates, abandoned cart recovery, and product recommendations to boost online sales.

Agencies & Consultants

Deliver chat marketing services to clients across Instagram, WhatsApp, and Messenger using a single dashboard.

Coaches & Educators

Capture leads through quizzes, deliver course content via chat, and upsell premium programs seamlessly.

Benefits of Using Manychat to Create Your Own Chatbot

Implementing a chat marketing strategy with Manychat delivers measurable value:

• Drive more sales on autopilot: Engage interested leads instantly and recover abandoned carts without extra ad spend.
• Supercharge lead generation: Capture emails and phone numbers for up to 80% of prospects and sync them to your CRM.
• Increase conversion rates by up to 90%: Never miss a follow-up opportunity—automated reminders keep leads warm.
• Scale customer support: Automate FAQs and order inquiries to slash response times and reduce costs.
• 24/7 engagement: Answer every question, reaction, and mention instantly, even while you sleep.

Customer Support

Manychat’s support team is responsive and knowledgeable. You can reach out via live chat, email, or the official help center. Response times typically range from a few minutes for Starter users to dedicated account managers for Pro clients.

In addition to direct support, Manychat maintains extensive documentation, video tutorials, and an active user community. Whether you need technical guidance or best-practice advice, help is always just a click away.

External Reviews and Ratings

Users praise Manychat for its ease of use, powerful automation, and excellent support. On G2, Manychat holds a 4.6-star rating, with comments highlighting quick implementation and increased engagement rates. TrustRadius reviewers note the ROI from recovered cart revenue and saved labor costs.

Some feedback points to occasional learning curves for advanced features, but Manychat’s growing library of templates and tutorials helps new users overcome hurdles quickly.

Educational Resources and Community

Manychat offers a variety of resources to help you master chat marketing:

• Official blog with case studies and strategy guides
• Free webinars on automation best practices
• YouTube channel with walk-throughs and customer success stories
• Active Facebook community and user forums for peer support

Conclusion

By now, you’ve seen how easy it is to create your own chatbot with Manychat and unlock powerful sales, support, and marketing automation. From Instagram DMs to WhatsApp Automation, this platform empowers you to engage every lead and transform conversations into conversions. Ready to get started? Visit Manychat and take the first step toward 24/7 chat marketing excellence.

Get Started with Manychat for Free Today and watch your sales and engagement skyrocket.