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What Is Kit (formerly ConvertKit)?

Kit (formerly ConvertKit) is a comprehensive, email-first operating system built specifically for creators—from bloggers and podcasters to course instructors and digital product sellers. Instead of piecing together multiple tools to manage subscribers, craft emails, and process sales, Kit brings everything under one roof with a clean, intuitive interface.

At its core, Kit helps you:

• Grow your audience with unlimited landing pages and opt-in forms.
• Engage subscribers through personalized email sequences and broadcasts.
• Automate workflows that respond instantly to subscriber actions.
• Monetize your content via digital products, paid newsletters, and subscriptions.
• Analyze performance with built-in recommendations and deliverability insights.

Whether you’re just starting out or scaling to six figures, Kit streamlines your entire email marketing process—so you can focus on creating content and building relationships, not wrestling with technical headaches.

Features

Kit’s toolbox is designed to handle every stage of the creator journey, from list building to monetization. Below, I break down the key features that set Kit apart:

Easy-to-Use Email Editor

Crafting polished, on-brand emails doesn’t require a designer. Kit’s editor includes:

• Drag-and-drop blocks for text, images, buttons, and dividers.
• Pre-built templates tailored for newsletters, product launches, and event promotions.
• Mobile and desktop previews to ensure pixel-perfect rendering.

I’ve found that customizing Kit’s templates takes just minutes, even for those of us who aren’t design-savvy. The result? Emails that look sharp and professional every time.

Visual Automation Builder

Automation is the key to scalable growth. Kit’s visual builder empowers you to:

• Drag and drop triggers, actions, and conditions on a flowchart-style canvas.
• Set up welcome sequences that deliver lead magnets instantly.
• Create re-engagement campaigns that automatically win back inactive subscribers.
• A/B split test different paths to discover which sequence leads to the highest conversions.

With this feature, I automated my course onboarding sequence in under 20 minutes—something that used to take hours with other platforms.

Audience Tagging & Segmentation

Generic broadcasts belong to the past. Kit’s tagging and segmentation capabilities let you:

• Assign tags based on sign-up source, purchased products, or clicked links.
• Build dynamic segments that update automatically as subscribers take action.
• Send hyper-targeted emails that speak directly to each subscriber’s interests.

By sending offers only to subscribers who opted into related content, I saw a 35% boost in open rates and a 20% lift in sales.

Monetization Tools

Turning subscribers into paying customers is seamless with Kit:

• Sell digital products—courses, eBooks, templates—directly from your dashboard.
• Launch paid newsletters and subscriptions integrated with Stripe for recurring revenue.
• Create discount codes and limited-time offers that drive urgency and increase conversions.

I used Kit’s storefront to launch my first paid newsletter in under an hour—no extra website or cart software required.

Deliverability & Smart Recommendations

Kit goes beyond sending emails; it helps ensure they land in the inbox:

• Industry-leading deliverability rates thanks to maintained sending infrastructure.
• Personalized recommendations on send times, subject lines, and frequency.
• Automatic health checks that flag potential issues before they affect performance.

Thanks to these insights, my last campaign saw a 10% reduction in bounces and a 15% increase in clicks.

Pricing

Kit offers a tiered pricing structure that scales with your growth. Here’s a breakdown to help you choose the right plan:

Newsletter Plan (Free)

Perfect for brand-new creators testing the waters:

• Price: $0/month
• Subscribers: Up to 10,000
• Includes:
• Unlimited landing pages, opt-in forms, and email broadcasts
• 1 basic Visual Automation and 1 Email Sequence
• Audience tagging & segmentation
• Ability to sell digital products and run paid newsletters/subscriptions
• Email support and API access

This plan has everything you need to start building your audience—and it won’t cost you a dime.

Creator Plan

Ideal for growing creators who need advanced automation and 24/7 support:

• Price: $29/month or $25/month billed annually (save $58/year)
• Subscribers: Up to 1,000
• Everything in Newsletter Plan, plus:
• Unlimited Visual Automations and Email Sequences
• Remove Kit branding
• Smart Recommendations and third-party Apps
• RSS Campaigns, Polls, and more interactive features
• 24/7 Email & Chat Support
• Exclusive deal: Get 2 Months Free with Kit annual plans Today

If you’re serious about scaling your creator business, this plan delivers professional-grade tools at a friendly price.

Creator Pro Plan

For seasoned creators ready to leverage data-driven growth:

• Price: $59/month or $50/month billed annually (save $118/year)
• Subscribers: Up to 1,000 (unlimited users)
• Everything in Creator Plan, plus:
• Advanced A/B Testing for subject lines, content blocks, and send times
• Facebook Custom Audiences integration for ad retargeting
• Newsletter Referral System to fuel viral growth
• Subscriber Engagement Scoring and Deliverability Reporting
• Insights Dashboard for deep analytics
• 24/7 Priority Email & Chat Support

This plan is tailored for creators scaling to multiple six-figure launches and beyond.

Enterprise Plan

Built for organizations and agencies managing large or complex audiences:

• Custom Pricing based on subscriber volume
• Unlimited Visual Automations, Email Sequences, and Users
• Concierge Onboarding and White-Glove Migration
• Dedicated Growth Manager and Dedicated IP Address
• Monthly Performance Reviews and Deliverability Consultation

Enterprise clients receive a fully tailored experience to meet their unique needs and compliance requirements.

Benefits to the User (Value for Money)

Investing in a platform like Kit pays dividends in time saved, revenue gained, and stress avoided. Here’s what you get:

• Time Savings: Automations handle repetitive tasks, freeing me to focus on high-impact content creation. With Kit, I can map out entire customer journeys in minutes.
• Cost Efficiency: A single subscription replaces multiple tools—landing page builders, email service providers, and storefronts—reducing overhead and simplifying your tech stack.
• Scalable Growth: Plans adjust as you grow. Whether you have 100 or 100,000 subscribers, you only upgrade when you need to, keeping your expenses predictable.
• Personalized Engagement: Advanced tagging and segmentation boost open rates by up to 50%, ensuring every message resonates with your audience.
• Multiple Revenue Streams: From digital products to paid newsletters, Kit enables diverse income channels—all managed from one dashboard.
• Reliable Deliverability: Proactive recommendations and robust infrastructure mean more emails land in inboxes each time you hit send.

Customer Support

When you hit a snag, Kit’s support team acts fast. Free plan users can rely on email assistance, with most queries answered within 12–24 hours. The online Help Center is packed with step-by-step guides, troubleshooting tips, and API documentation, ensuring you usually find an answer before you even submit a ticket.

For paid plans, 24/7 live chat and priority email support mean you’re never left waiting. Enterprise clients gain an additional dedicated growth manager who provides one-on-one strategy sessions and monthly performance reviews, so you always have a trusted partner to guide your next move.

External Reviews and Ratings

Kit consistently earns high marks from creators worldwide. On Trustpilot, it averages 4.7 out of 5 stars, with users praising its intuitive automations and exceptional customer service. G2 reviewers highlight the platform’s ease of use and the positive impact on open rates and revenue streams.

That said, a handful of users have requested deeper integrations with certain CRMs and more advanced reporting tools in the free tier. Kit’s product team has acknowledged this feedback, rolling out new API endpoints and beta analytics features over the past two quarters. Their transparent roadmap and swift updates demonstrate a genuine commitment to user-driven improvements.

Educational Resources and Community

Learning curves are flattened by Kit’s extensive educational ecosystem:

• Official Blog: Weekly posts covering email marketing tips, creator success stories, and product announcements.
• Video Tutorials: On-demand screencasts walk you through everything from basic setup to advanced automation flows.
• Help Center: Detailed documentation on every feature, plus API guides and troubleshooting articles.
• Community Forums: An active user base where you can swap templates, share best practices, and network with fellow creators.
• Webinars & Workshops: Live sessions hosted by marketing experts, plus Q&A opportunities to address your specific challenges.

Conclusion

Throughout this review, I’ve shown how Kit’s powerful feature set, flexible pricing, and top-notch support can transform your creator business. Whether you’re capturing new leads, automating complex workflows, or monetizing your expertise, Kit delivers—all in one place.

Don’t let this exclusive opportunity pass you by. Get 2 Months Free with Kit annual plans Today and unlock the full potential of your audience. Invest in a tool that works as hard as you do—and watch your creator dreams take flight!