Brevo is a comprehensive marketing software designed to help businesses drive growth through AI-powered email, SMS, WhatsApp, and chat campaigns. Whether you’re a startup looking to send your first 300 daily emails for free or an enterprise scaling multichannel outreach, Brevo streamlines your customer engagement and automates repetitive tasks. Ready to see it in action? Get Started with Brevo for Free Today(Send 300 emails/day for FREE)

As someone who’s tested dozens of marketing software platforms, I know how overwhelming it can be to evaluate features, pricing, and support. Brevo has been around for years, serving thousands of customers worldwide and earning recognition for its intuitive AI assistant, Aura. In this guide, I’ll walk you through exactly what makes Brevo stand out and how it can supercharge your campaigns without breaking the bank.

What is Brevo Marketing Software?

Brevo Marketing Software is an all-in-one, AI-enabled platform that combines email marketing, CRM, automation, and multichannel messaging in a single dashboard. From designing campaigns with drag-and-drop editors to automating follow-ups and analyzing performance, Brevo provides the tools you need to build meaningful customer relationships and drive conversions.

Brevo Marketing Software Overview

Founded with the mission of simplifying digital communication, Brevo has grown rapidly by focusing on user-friendly design and powerful AI capabilities. The platform’s hallmark feature, Aura AI, assists with content creation, segmentation, and send-time optimization—so you can launch smarter campaigns faster. Over the years, Brevo has expanded beyond email to include SMS, WhatsApp, chatbots, and a complete sales CRM, making it one of the most versatile marketing software solutions on the market.

Pros and Cons

Pros:

– Intuitive drag-and-drop editors for email, landing pages, and automations

– Aura AI automates content creation and predictive sending

– Multichannel campaigns: email, SMS, WhatsApp, and live chat

– Free plan includes 300 emails/day with no credit card required

– Built-in CRM for pipeline management and contact enrichment

– Universal inbox unifies customer communications across channels

Cons:

– Advanced reporting locked behind higher-tier plans

– Some learning curve for non-technical users when setting up APIs

Features

Brevo Marketing Software brings together five core platforms. Here’s a closer look at each:

Marketing Platform

Drive conversions with AI-driven multichannel marketing and automation:

• Email marketing with customizable templates
• Aura AI: Automated content creation and segmentation
• SMS & WhatsApp campaigns to reach customers instantly
• Drag-and-drop automation workflows

Sales Platform

Easily manage your pipeline and accelerate revenue growth:

• Contact enrichment via Aura AI
• Drag-and-drop pipeline management
• Automated meeting scheduling and call recordings

Conversations Platform

Offer superb customer service with a multi-channel inbox:

• Live chat widget with chatbot support
• Aura AI: Live chat summarization
• Universal inbox for email, social, and SMS

Customer Data Platform

Unify, manage, and sync customer data for actionable insights:

• Multi-table data model for complex data structures
• Scoring Library (RFM, LTV) to personalize marketing
• Dashboards and BI integrations for advanced analytics

Messaging API

Deliver individual messages at scale via API:

• Email, SMS & WhatsApp API
• CMS integrations and inbound parsing
• High deliverability with SMTP relay

Brevo Marketing Software Pricing

Brevo offers flexible plans to fit businesses of all sizes. Choose free to get started or upgrade as your list grows:

Free Plan

Cost: $0/mo

• 300 emails/day
• Customizable templates and drag-and-drop editor
• SMS & WhatsApp campaigns
• Brevo logo displayed
• Community support

Starter Plan

Cost: From $9/mo

• 5,000 emails/month
• No daily sending limit
• 24/7 email support
• Basic reporting & analytics

Business Plan

Cost: From $18/mo

• 5,000+ emails/month
• Advanced statistics and marketing automation
• Predictive sending with Aura AI
• Landing pages and A/B testing

Enterprise Plan

Cost: Custom pricing

• Unlimited contacts and email volume
• Personalized onboarding and support
• Enterprise-grade security and advanced integrations
• Sub-account management

Brevo Marketing Software Is Best For

Whether you’re just starting out or scaling globally, Brevo adapts to your needs:

Small Businesses

Get started fast with the free plan, build your email list, and automate simple workflows without a big budget.

Marketing Agencies

Manage multiple clients under a single account using sub-accounts (Enterprise) and deliver professional reports.

Large Enterprises

Leverage advanced security, custom integrations, and dedicated support to run complex, high-volume campaigns.

Benefits of Using Brevo Marketing Software

• Cost-effective: Start for free, scale affordably as you grow.
• Time savings: Aura AI handles writing, segmentation, and send time optimization.
• Unified view: CRM and conversations in one dashboard.
• Multichannel reach: Email, SMS, WhatsApp, chatbots—all in one place.
• Actionable insights: Built-in analytics and reporting accelerate decision-making.

Customer Support

Brevo offers community support on the free plan, 24/7 email assistance on Starter, and phone support for Business and Enterprise customers. Their knowledgeable team responds promptly, ensuring any issues are resolved quickly.

Enterprises receive personalized onboarding and dedicated account managers to tailor the platform to unique business requirements. From API setup to advanced automation, Brevo’s support ensures you get the most out of your marketing software investment.

External Reviews and Ratings

Users consistently praise Brevo’s intuitive interface and the power of Aura AI. Many highlight the seamless transition from email-only campaigns to full multichannel workflows. Common positive notes include high deliverability rates and responsive customer service.

Some users mention a slight learning curve when diving into API integrations or advanced automations. However, Brevo addresses these concerns with detailed documentation, webinars, and step-by-step tutorials to get anyone up and running.

Educational Resources and Community

Brevo’s official blog is packed with best practices, case studies, and optimization tips. Regular webinars and on-demand training sessions cover topics from email deliverability to advanced CRM workflows. A vibrant community forum allows users to ask questions, share templates, and collaborate on creative campaign ideas.

Conclusion

Choosing the right marketing software can be a game-changer for your business growth. Brevo brings together email marketing, CRM, automation, and multichannel messaging in one unified platform, powered by AI to streamline your efforts and boost ROI. Whether you’re just testing the waters or running enterprise campaigns, Brevo scales with your needs and offers transparent pricing to fit any budget. Ready to transform your customer engagement?

Get Started with Brevo for Free Today(Send 300 emails/day for FREE)