Ecommerce Photography Tips to Drive More Online Sales
High-quality ecommerce photography can make or break a sale. Shoppers rely on crisp, consistent images to assess product details, colors, textures, and scale before they click “Buy Now.” If your visuals aren’t up to par, visitors will scroll past your listing in seconds. That’s where Soona comes in. As the all-in-one creative platform for ecommerce, Soona helps brands produce, manage, and optimize stunning photo and video content at scale. Ready to elevate your product imagery? Get Started with Soona Today.
Why Ecommerce Photography Matters
Online shoppers can’t touch or try on your products—images are their only window into what you sell. Great ecommerce photography:
- Builds trust: Clear, professional shots reassure buyers about quality.
- Highlights features: Zoom, 360° views, and lifestyle contexts showcase details.
- Drives conversions: Listings with multiple, high-res images outperform those with a single shot.
- Reduces returns: Transparent, accurate representation lowers the risk of dissatisfied customers.
Investing in a streamlined, scalable workflow ensures you never miss an opportunity to showcase your products in the best light.
Introducing Soona: Your Ecommerce Content Powerhouse
Soona is the ultimate creative solution tailored for modern ecommerce brands. From product samples to final edits, you can:
- Ship samples directly to the studio.
- Book shoots in minutes instead of weeks.
- Join live sessions to approve images in real time.
- Order assets with professional editing delivered in as little as 24 hours.
- Leverage AI tools to audit listings, generate scenes and props, and analyze competitor performance.
Whether you need 10 shots or 1,000, Soona’s platform scales with your brand’s needs.
Planning the Perfect Shoot
Define Your Goals
Start by outlining what you want to achieve:
- Product detail shots (texture, stitching, hardware).
- Lifestyle images (models, contextual environments).
- Flat lays and creative compositions.
Selecting Models & Props
Soona lets you add professional models and styling upgrades during booking. From diverse talent to custom backgrounds, you’ll have everything you need.
Optimizing Your Ecommerce Photography Workflow
On-Demand Booking
No more back-and-forth emails. With Soona, you can schedule a studio pass in minutes and pay a flat $149 fee per shoot if you’re not a member. Members access free studio passes based on their plan.
Real-Time Collaboration
Attend the live shoot through the platform, share feedback with your photographer, and approve selects on the spot. This eliminates guesswork and speeds up the review process.
Fast Turnaround & Professional Edits
Once your shoot wraps, purchase each image for $39 (including professional color grading and retouching) or subscribe to the Standard Membership ($49/month) for free 24-hour edits.
Leveraging AI for Continuous Improvement
Soona’s suite of AI tools helps you quantify and enhance listing performance:
- Listing Insights: Audit all your product pages in one click to identify weak image angles, missing shots, or inconsistent backgrounds.
- AI Scenes & Props: Generate new compositions and virtual backgrounds from existing photos.
- Competitive Analysis: Monitor top competitors to see what imagery drives their engagement.
Armed with data-driven recommendations, you can refine your visual strategy and stay ahead of the pack.
Managing Assets with a Digital Asset Manager
A centralized Digital Asset Manager keeps every shot organized, tagged, and ready for use across all your sales channels. With easy integrations for Shopify and Amazon, you can push updated images live in seconds.
Membership Plans at a Glance
Soona offers flexible pricing to fit brands of all sizes:
Studio Pass ($149 per booking)
- Ideal for single shoots each year.
- Pay per shoot, per photo, and per video clip.
- Standard editing within 72 hours.
Basic Membership ($13/mo)
- Free studio passes.
- 48-hour edit turnaround.
- Access to limited AI tools.
Standard Membership ($49/mo)
- Free shoots and edits delivered in 24 hours.
- 10% off models & styling upgrades.
- Full access to AI tools, Listing Insights, and AI scenes.
Enterprise (Custom Pricing)
- Discounted rates across all services.
- Dedicated account manager and creative team.
- Priority scheduling and custom workflows.
Tips for Stunning Ecommerce Photography
- Use consistent lighting: Natural or studio lights should be balanced to avoid harsh shadows.
- Maintain brand cohesion: Stick to a uniform background and color palette.
- Capture multiple angles: Front, back, side, close-ups, and scale shots with props or models.
- Optimize for mobile: Ensure key product details remain visible on small screens.
- Test and iterate: Use Soona’s Listing Insights to compare which images drive the most clicks and conversions.
Driving More Sales, One Pixel at a Time
High-quality images not only attract shoppers—they inspire confidence and urge them to take action. With Soona’s streamlined booking, live collaboration, rapid editing, and robust AI analytics, you’ll spend less time wrangling photo shoots and more time growing your business. Ready to transform your visual content?
