Searching for the ultimate guide to sms marketing? You just landed on the right page. In this comprehensive walkthrough, I’ll share proven tactics and illustrate how Postscript can transform your campaigns into a revenue powerhouse. Ready to see Postscript in action? Try Postscript Free for 30 days Today and watch your engagement soar.

You’ve likely experimented with email blasts, paid ads, and social pushes—but nothing drives immediate attention like a well-timed text. I’ve spent years helping ecommerce brands unlock the potential of sms marketing, and I can tell you Postscript stands out with its AI-driven insights, compliance expertise, and rapid list-growth tools. By the end of this guide, you’ll know exactly how to leverage every feature and craft messages that convert.

What is Postscript?

Postscript is an SMS marketing and sales platform built exclusively for Shopify merchants. It enables you to grow your subscriber list rapidly, design personalized text campaigns, and automate messages based on real-time customer behavior. With Postscript, you turn SMS into your #1 revenue channel by combining deep ecommerce expertise with conversational AI technology.

Postscript Overview

Founded with the vision of making SMS the most effective one-to-one channel for ecommerce brands, Postscript has grown rapidly since its launch. The team’s sole focus on text messaging has led to partnerships with hundreds of Shopify stores, from emerging boutiques to established powerhouses. Today, Postscript’s mission is simple: unlock the full revenue potential of SMS with cutting-edge AI and compliance-driven best practices.

In just a few years, Postscript has achieved remarkable milestones: 3X faster list growth through world-class popups and opt-in tools, a 34× average ROI across campaigns and automations, and leadership roles in the Ecommerce Innovation Alliance. These achievements underscore Postscript’s commitment to protecting merchants and maximizing revenue.

Pros and Cons

Pro: Rapid subscriber growth with customizable popups, onsite opt-ins, and keyword tools.

Pro: AI-driven copy generation that boosts flow performance by 20% on average.

Pro: Deep compliance expertise minimizing legal risks and safeguarding merchant reputations.

Pro: Over 65 automation triggers and 45+ segmentation filters for pinpoint targeting.

Pro: Two-way conversational messaging and easy response management with sentiment filtering.

Pro: Intuitive Flow Builder for visual campaign design and in-flow analytics.

Pro: Dedicated toll-free number and branded short link subdomain included in all plans.

Con: SMS carrier fees are additional, which can add up with large volumes.

Con: Learning curve for AI training and advanced segmentation for brands new to SMS.

Features

Postscript prides itself on a feature-rich platform designed to accelerate growth and revenue. Below are the core capabilities.

Subscriber Acquisition Tools

Grow your list with:

• Custom desktop & mobile popups with design flexibility.
• Onsite opt-in banners to boost conversion without leaving your site.
• Text-to-join keywords tracked across channels.
• Checkout collection on Shopify, Recharge, Carthook, and custom checkouts.
• QR codes for in-person touchpoints and landing pages for social links.

Advanced Segmentation & Targeting

Deliver the right message at the right time with:

• 45+ segmentation filters using Shopify data, SMS behaviors, and app integrations.
• 65+ automation triggers (e.g., abandoned cart, back in stock, price drops).
• 85+ trigger filters and 45+ user filters for hyper-specific journeys.

Postscript AI

Boost campaign success with:

• AI trained on your unique brand voice with multiple checkpoints.
• Automated testing of thousands of message variants for optimal engagement.
• Proactive AI shopping assistant that converses with subscribers in your tone.

Flow Builder

Design two-way conversational journeys using drag-and-drop:

• Visualize flows and branch messages based on replies or actions.
• Compare in-flow performance with built-in analytics.
• Build campaigns, automations, and interactive experiences powered by AI.

Responses & Analytics

Manage growth and support seamlessly:

• Filter incoming texts by sentiment (positive, negative, neutral) and topic.
• Integrate with Slack, Zendesk, Gorgias, or email for streamlined replies.
• Visual dashboards tailored to SMS-first metrics and Shopify merchant needs.

Postscript Pricing

Postscript offers flexible plans to suit brands of all sizes. Carrier fees are additional.

Starter

Price: $0/mo* with $30/month min spend

• Unlimited campaigns, automations, segments
• Dedicated toll-free number
• Subscriber acquisition tools, 2 opt-in keywords

Growth

Price: $100/mo

• Includes Starter features
• Unlimited keywords
• Live chat & email support

Professional

Price: $500/mo

• Includes Growth features
• Enhanced analytics
• Priority support & API access
• “Powered by Postscript” removed from opt-ins

Enterprise

Price: Contact us for custom pricing

• Includes Professional features
• Launch specialist onboarding
• 2-minute response time during business hours
• Data warehouse push

Postscript Is Best For

Whether you’re just starting with sms marketing or scaling an established store, Postscript has you covered.

Emerging Brands

Gain rapid list growth with popups and checkout opt-ins, driving first sales quickly.

Growing Shopify Stores

Leverage automation and segmentation to nurture customers through every stage of the journey.

Enterprise-Level Merchants

Tap into AI-driven personalization and dedicated support for high-volume campaigns.

Benefits of Using Postscript

• Higher Conversion Rates: SMS open rates exceed 90%, translating to immediate engagement.
• Improved ROI: Brands see a 34× average return on SMS spend.
• Compliance Assurance: Deep legal expertise protects you from costly lawsuits.
• Time Savings: AI testing of message variants accelerates optimization cycles.
• Personalized Experiences: Two-way flows and AI assistants foster genuine relationships.

Customer Support

Postscript’s support team is renowned for responsiveness. Across all plans, you get access to help center resources, email, and live chat. Professional and Enterprise users receive priority response times, ensuring mission-critical issues are resolved in minutes.

Whether you need guidance on flow design, compliance questions, or integration help, the Postscript team is there to assist. They’ve helped dozens of brands optimize their sms marketing strategies and navigate regulatory requirements.

External Reviews and Ratings

Merchants praise Postscript for its intuitive Flow Builder and outstanding ROI. On review platforms, customers highlight the AI capabilities, rapid list growth, and stellar support as major wins. A few users note initial setup complexity when training AI models, but Postscript’s team offers clear onboarding materials to ease the process.

Overall, Postscript maintains a 4.8/5 rating across 200+ reviews, with consistent accolades for compliance expertise and revenue impact.

Educational Resources and Community

Postscript provides an extensive library of blog posts, video tutorials, and live webinars covering SMS best practices, legal guidelines, and creative campaign ideas. The brand also hosts a private community forum where merchants share strategies and success stories. From downloadable checklists to interactive workshops, the resources ensure you stay ahead in sms marketing.

Conclusion

From rapid list growth to AI-optimized campaigns and rock-solid compliance, Postscript equips you with everything needed to dominate sms marketing. Ready to turn texts into revenue? Midway through your next campaign, you’ll be amazed at the lift in engagement and sales. Try Postscript Free for 30 days Today and witness the difference SMS can make for your store.

Don’t wait—unlock your SMS revenue channel now and Try Postscript Free for 30 days Today.